The global Online Video Platforms market size was US$ 1951 million in 2024 and is forecast to a readjusted size of US$ 5472 million by 2031 with a CAGR of 16.1% during the forecast period 2025-2031.
OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself (DIY) model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System (CMS) where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behavior on the site. OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website. Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.
In this report, we defines OVPs as fee-based, software-as-a-service (SaaS) online content businesses that enable content owners to ingest, transcode, store, manage, protect, publish, syndicate, track and monetize online video.
Global Online Video Platforms key players include Brightcove, Ooyala (Telstra), Piksel, thePlatform (Comcast Technology Solutions), etc. Global top four manufacturers hold a share over 50%.
North America is the largest market, with a share over 45%, followed by Europe and Asia-Pacific, have a share about 40 percent.
In terms of application, the largest application is Enterprise, followed by Media & Entertainment Industry.
The global Online Video Platforms market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Brightcove
Ooyala (Telstra)
Piksel
thePlatform (Comcast Technology Solutions)
IBM Cloud Video
Kaltura
Samba Tech
Wistia
Arkena
Xstream
Ensemble Video
MediaPlatform
Viocorp
Anvato (Google)
Vzaar
By Type: (Dominant Segment vs High-Margin Innovation)
SaaS Model
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
Media & Entertainment Industry
Enterprise
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Brightcove in Europe)
- Emerging Product Trends: SaaS Model adoption vs. Others premiumization
- Demand-Side Dynamics: Media & Entertainment Industry growth in China vs. Enterprise potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Online Video Platforms market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Others in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Enterprise in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Online Video Platforms value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 SaaS Model
1.2.3 Others
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Media & Entertainment Industry
1.3.3 Enterprise
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Online Video Platforms Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Online Video Platforms Revenue Market Share by Region (2020-2025)
2.4 Global Online Video Platforms Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Online Video Platforms Market Size and Prospective (2020-2031)
2.5.2 Europe Online Video Platforms Market Size and Prospective (2020-2031)
2.5.3 China Online Video Platforms Market Size and Prospective (2020-2031)
2.5.4 Japan Online Video Platforms Market Size and Prospective (2020-2031)
2.5.5 Southeast Asia Online Video Platforms Market Size and Prospective (2020-2031)
2.5.6 India Online Video Platforms Market Size and Prospective (2020-2031)
2.5.7 Central & South America Online Video Platforms Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Online Video Platforms Historic Market Size by Type (2020-2025)
3.2 Global Online Video Platforms Forecasted Market Size by Type (2026-2031)
3.3 Different Types Online Video Platforms Representative Players
4 Breakdown Data by Application
4.1 Global Online Video Platforms Historic Market Size by Application (2020-2025)
4.2 Global Online Video Platforms Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Online Video Platforms Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Online Video Platforms Players by Revenue (2020-2025)
5.1.2 Global Online Video Platforms Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Online Video Platforms Revenue
5.4 Global Online Video Platforms Market Concentration Analysis
5.4.1 Global Online Video Platforms Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Online Video Platforms Revenue in 2024
5.5 Global Key Players of Online Video Platforms Head office and Area Served
5.6 Global Key Players of Online Video Platforms, Product and Application
5.7 Global Key Players of Online Video Platforms, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Online Video Platforms Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Online Video Platforms Market Size by Type (2020-2025)
6.1.2.2 North America Online Video Platforms Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Online Video Platforms Market Size by Application (2020-2025)
6.1.3.2 North America Online Video Platforms Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Online Video Platforms Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Online Video Platforms Market Size by Type (2020-2025)
6.2.2.2 Europe Online Video Platforms Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Online Video Platforms Market Size by Application (2020-2025)
6.2.3.2 Europe Online Video Platforms Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Online Video Platforms Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Online Video Platforms Market Size by Type (2020-2025)
6.3.2.2 China Online Video Platforms Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Online Video Platforms Market Size by Application (2020-2025)
6.3.3.2 China Online Video Platforms Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Online Video Platforms Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Online Video Platforms Market Size by Type (2020-2025)
6.4.2.2 Japan Online Video Platforms Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Online Video Platforms Market Size by Application (2020-2025)
6.4.3.2 Japan Online Video Platforms Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments and Downstream
6.5.1 Southeast Asia Online Video Platforms Revenue by Company (2020-2025)
6.5.2 Southeast Asia Market Size by Type
6.5.2.1 Southeast Asia Online Video Platforms Market Size by Type (2020-2025)
6.5.2.2 Southeast Asia Online Video Platforms Market Share by Type (2020-2025)
6.5.3 Southeast Asia Market Size by Application
6.5.3.1 Southeast Asia Online Video Platforms Market Size by Application (2020-2025)
6.5.3.2 Southeast Asia Online Video Platforms Market Share by Application (2020-2025)
6.5.4 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments and Downstream
6.6.1 India Online Video Platforms Revenue by Company (2020-2025)
6.6.2 India Market Size by Type
6.6.2.1 India Online Video Platforms Market Size by Type (2020-2025)
6.6.2.2 India Online Video Platforms Market Share by Type (2020-2025)
6.6.3 India Market Size by Application
6.6.3.1 India Online Video Platforms Market Size by Application (2020-2025)
6.6.3.2 India Online Video Platforms Market Share by Application (2020-2025)
6.6.4 India Market Trend and Opportunities
7 Key Players Profiles
7.1 Brightcove
7.1.1 Brightcove Company Details
7.1.2 Brightcove Business Overview
7.1.3 Brightcove Online Video Platforms Introduction
7.1.4 Brightcove Revenue in Online Video Platforms Business (2020-2025)
7.1.5 Brightcove Recent Development
7.2 Ooyala (Telstra)
7.2.1 Ooyala (Telstra) Company Details
7.2.2 Ooyala (Telstra) Business Overview
7.2.3 Ooyala (Telstra) Online Video Platforms Introduction
7.2.4 Ooyala (Telstra) Revenue in Online Video Platforms Business (2020-2025)
7.2.5 Ooyala (Telstra) Recent Development
7.3 Piksel
7.3.1 Piksel Company Details
7.3.2 Piksel Business Overview
7.3.3 Piksel Online Video Platforms Introduction
7.3.4 Piksel Revenue in Online Video Platforms Business (2020-2025)
7.3.5 Piksel Recent Development
7.4 thePlatform (Comcast Technology Solutions)
7.4.1 thePlatform (Comcast Technology Solutions) Company Details
7.4.2 thePlatform (Comcast Technology Solutions) Business Overview
7.4.3 thePlatform (Comcast Technology Solutions) Online Video Platforms Introduction
7.4.4 thePlatform (Comcast Technology Solutions) Revenue in Online Video Platforms Business (2020-2025)
7.4.5 thePlatform (Comcast Technology Solutions) Recent Development
7.5 IBM Cloud Video
7.5.1 IBM Cloud Video Company Details
7.5.2 IBM Cloud Video Business Overview
7.5.3 IBM Cloud Video Online Video Platforms Introduction
7.5.4 IBM Cloud Video Revenue in Online Video Platforms Business (2020-2025)
7.5.5 IBM Cloud Video Recent Development
7.6 Kaltura
7.6.1 Kaltura Company Details
7.6.2 Kaltura Business Overview
7.6.3 Kaltura Online Video Platforms Introduction
7.6.4 Kaltura Revenue in Online Video Platforms Business (2020-2025)
7.6.5 Kaltura Recent Development
7.7 Samba Tech
7.7.1 Samba Tech Company Details
7.7.2 Samba Tech Business Overview
7.7.3 Samba Tech Online Video Platforms Introduction
7.7.4 Samba Tech Revenue in Online Video Platforms Business (2020-2025)
7.7.5 Samba Tech Recent Development
7.8 Wistia
7.8.1 Wistia Company Details
7.8.2 Wistia Business Overview
7.8.3 Wistia Online Video Platforms Introduction
7.8.4 Wistia Revenue in Online Video Platforms Business (2020-2025)
7.8.5 Wistia Recent Development
7.9 Arkena
7.9.1 Arkena Company Details
7.9.2 Arkena Business Overview
7.9.3 Arkena Online Video Platforms Introduction
7.9.4 Arkena Revenue in Online Video Platforms Business (2020-2025)
7.9.5 Arkena Recent Development
7.10 Xstream
7.10.1 Xstream Company Details
7.10.2 Xstream Business Overview
7.10.3 Xstream Online Video Platforms Introduction
7.10.4 Xstream Revenue in Online Video Platforms Business (2020-2025)
7.10.5 Xstream Recent Development
7.11 Ensemble Video
7.11.1 Ensemble Video Company Details
7.11.2 Ensemble Video Business Overview
7.11.3 Ensemble Video Online Video Platforms Introduction
7.11.4 Ensemble Video Revenue in Online Video Platforms Business (2020-2025)
7.11.5 Ensemble Video Recent Development
7.12 MediaPlatform
7.12.1 MediaPlatform Company Details
7.12.2 MediaPlatform Business Overview
7.12.3 MediaPlatform Online Video Platforms Introduction
7.12.4 MediaPlatform Revenue in Online Video Platforms Business (2020-2025)
7.12.5 MediaPlatform Recent Development
7.13 Viocorp
7.13.1 Viocorp Company Details
7.13.2 Viocorp Business Overview
7.13.3 Viocorp Online Video Platforms Introduction
7.13.4 Viocorp Revenue in Online Video Platforms Business (2020-2025)
7.13.5 Viocorp Recent Development
7.14 Anvato (Google)
7.14.1 Anvato (Google) Company Details
7.14.2 Anvato (Google) Business Overview
7.14.3 Anvato (Google) Online Video Platforms Introduction
7.14.4 Anvato (Google) Revenue in Online Video Platforms Business (2020-2025)
7.14.5 Anvato (Google) Recent Development
7.15 Vzaar
7.15.1 Vzaar Company Details
7.15.2 Vzaar Business Overview
7.15.3 Vzaar Online Video Platforms Introduction
7.15.4 Vzaar Revenue in Online Video Platforms Business (2020-2025)
7.15.5 Vzaar Recent Development
8 Online Video Platforms Market Dynamics
8.1 Online Video Platforms Industry Trends
8.2 Online Video Platforms Market Drivers
8.3 Online Video Platforms Market Challenges
8.4 Online Video Platforms Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
Brightcove
Ooyala (Telstra)
Piksel
thePlatform (Comcast Technology Solutions)
IBM Cloud Video
Kaltura
Samba Tech
Wistia
Arkena
Xstream
Ensemble Video
MediaPlatform
Viocorp
Anvato (Google)
Vzaar
Ìý
Ìý
*If Applicable.
