
An optical variable device or optically variable device (OVD) is an iridescent or non-iridescent security feature that exhibits different information, such as movement or colour changes, depending on the viewing and/or lighting conditions. The particular changes of appearance when rotating and tilting are reversible, predictable and reproducible. OVDs cannot be photocopied or scanned, nor can they be accurately replicated or reproduced. OVDs are often used as security devices and anti-counterfeiting measures on banknotes, government-issued identification documents, or credit cards. OVDs can be created through a combination of printing and embossing.
OVDs are based on diffractive optical structures. This gives cards the appearance of having different patterns, colours, and designs depending on the amount of light striking the OVD and the angle the OVD is viewed at. Holograms are a type of OVD.
The global Optically Variable Devices (OVDs) market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of %during the forecast period 2024-2030.
North American market for Optically Variable Devices (OVDs) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Optically Variable Devices (OVDs) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Optically Variable Devices (OVDs) in Banknotes is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Optically Variable Devices (OVDs) include De La Rue, OVD Kinegram, AlpVision, Dai Nippon Printing, HID Global, NHK SPRING, NovaVision, 3D AG, advast Swiss, NanoMatriX, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Optically Variable Devices (OVDs), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Optically Variable Devices (OVDs).
The Optically Variable Devices (OVDs) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Optically Variable Devices (OVDs) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Optically Variable Devices (OVDs) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
De La Rue
OVD Kinegram
AlpVision
Dai Nippon Printing
HID Global
NHK SPRING
NovaVision
3D AG
advast Swiss
NanoMatriX
Acviss
Lasersec Technologies
AFC TCHNOLOGY
Segment by Type
Hot Stamping Foils
Hologram Labels
Others
Segment by Application
Banknotes
Identification Cards and Passports
Product Packaging
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Optically Variable Devices (OVDs) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Optically Variable Devices (OVDs) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Hot Stamping Foils
1.2.3 Hologram Labels
1.2.4 Others
1.3 Market by Application
1.3.1 Global Optically Variable Devices (OVDs) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Banknotes
1.3.3 Identification Cards and Passports
1.3.4 Product Packaging
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Optically Variable Devices (OVDs) Market Perspective (2019-2030)
2.2 Global Optically Variable Devices (OVDs) Growth Trends by Region
2.2.1 Global Optically Variable Devices (OVDs) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Optically Variable Devices (OVDs) Historic Market Size by Region (2019-2024)
2.2.3 Optically Variable Devices (OVDs) Forecasted Market Size by Region (2025-2030)
2.3 Optically Variable Devices (OVDs) Market Dynamics
2.3.1 Optically Variable Devices (OVDs) Industry Trends
2.3.2 Optically Variable Devices (OVDs) Market Drivers
2.3.3 Optically Variable Devices (OVDs) Market Challenges
2.3.4 Optically Variable Devices (OVDs) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Optically Variable Devices (OVDs) Players by Revenue
3.1.1 Global Top Optically Variable Devices (OVDs) Players by Revenue (2019-2024)
3.1.2 Global Optically Variable Devices (OVDs) Revenue Market Share by Players (2019-2024)
3.2 Global Optically Variable Devices (OVDs) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Optically Variable Devices (OVDs) Revenue
3.4 Global Optically Variable Devices (OVDs) Market Concentration Ratio
3.4.1 Global Optically Variable Devices (OVDs) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Optically Variable Devices (OVDs) Revenue in 2023
3.5 Global Key Players of Optically Variable Devices (OVDs) Head office and Area Served
3.6 Global Key Players of Optically Variable Devices (OVDs), Product and Application
3.7 Global Key Players of Optically Variable Devices (OVDs), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Optically Variable Devices (OVDs) Breakdown Data by Type
4.1 Global Optically Variable Devices (OVDs) Historic Market Size by Type (2019-2024)
4.2 Global Optically Variable Devices (OVDs) Forecasted Market Size by Type (2025-2030)
5 Optically Variable Devices (OVDs) Breakdown Data by Application
5.1 Global Optically Variable Devices (OVDs) Historic Market Size by Application (2019-2024)
5.2 Global Optically Variable Devices (OVDs) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Optically Variable Devices (OVDs) Market Size (2019-2030)
6.2 North America Optically Variable Devices (OVDs) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
6.4 North America Optically Variable Devices (OVDs) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Optically Variable Devices (OVDs) Market Size (2019-2030)
7.2 Europe Optically Variable Devices (OVDs) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
7.4 Europe Optically Variable Devices (OVDs) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Optically Variable Devices (OVDs) Market Size (2019-2030)
8.2 Asia-Pacific Optically Variable Devices (OVDs) Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Optically Variable Devices (OVDs) Market Size by Region (2019-2024)
8.4 Asia-Pacific Optically Variable Devices (OVDs) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Optically Variable Devices (OVDs) Market Size (2019-2030)
9.2 Latin America Optically Variable Devices (OVDs) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
9.4 Latin America Optically Variable Devices (OVDs) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Optically Variable Devices (OVDs) Market Size (2019-2030)
10.2 Middle East & Africa Optically Variable Devices (OVDs) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Optically Variable Devices (OVDs) Market Size by Country (2019-2024)
10.4 Middle East & Africa Optically Variable Devices (OVDs) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 De La Rue
11.1.1 De La Rue Company Details
11.1.2 De La Rue Business Overview
11.1.3 De La Rue Optically Variable Devices (OVDs) Introduction
11.1.4 De La Rue Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.1.5 De La Rue Recent Development
11.2 OVD Kinegram
11.2.1 OVD Kinegram Company Details
11.2.2 OVD Kinegram Business Overview
11.2.3 OVD Kinegram Optically Variable Devices (OVDs) Introduction
11.2.4 OVD Kinegram Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.2.5 OVD Kinegram Recent Development
11.3 AlpVision
11.3.1 AlpVision Company Details
11.3.2 AlpVision Business Overview
11.3.3 AlpVision Optically Variable Devices (OVDs) Introduction
11.3.4 AlpVision Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.3.5 AlpVision Recent Development
11.4 Dai Nippon Printing
11.4.1 Dai Nippon Printing Company Details
11.4.2 Dai Nippon Printing Business Overview
11.4.3 Dai Nippon Printing Optically Variable Devices (OVDs) Introduction
11.4.4 Dai Nippon Printing Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.4.5 Dai Nippon Printing Recent Development
11.5 HID Global
11.5.1 HID Global Company Details
11.5.2 HID Global Business Overview
11.5.3 HID Global Optically Variable Devices (OVDs) Introduction
11.5.4 HID Global Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.5.5 HID Global Recent Development
11.6 NHK SPRING
11.6.1 NHK SPRING Company Details
11.6.2 NHK SPRING Business Overview
11.6.3 NHK SPRING Optically Variable Devices (OVDs) Introduction
11.6.4 NHK SPRING Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.6.5 NHK SPRING Recent Development
11.7 NovaVision
11.7.1 NovaVision Company Details
11.7.2 NovaVision Business Overview
11.7.3 NovaVision Optically Variable Devices (OVDs) Introduction
11.7.4 NovaVision Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.7.5 NovaVision Recent Development
11.8 3D AG
11.8.1 3D AG Company Details
11.8.2 3D AG Business Overview
11.8.3 3D AG Optically Variable Devices (OVDs) Introduction
11.8.4 3D AG Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.8.5 3D AG Recent Development
11.9 advast Swiss
11.9.1 advast Swiss Company Details
11.9.2 advast Swiss Business Overview
11.9.3 advast Swiss Optically Variable Devices (OVDs) Introduction
11.9.4 advast Swiss Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.9.5 advast Swiss Recent Development
11.10 NanoMatriX
11.10.1 NanoMatriX Company Details
11.10.2 NanoMatriX Business Overview
11.10.3 NanoMatriX Optically Variable Devices (OVDs) Introduction
11.10.4 NanoMatriX Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.10.5 NanoMatriX Recent Development
11.11 Acviss
11.11.1 Acviss Company Details
11.11.2 Acviss Business Overview
11.11.3 Acviss Optically Variable Devices (OVDs) Introduction
11.11.4 Acviss Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.11.5 Acviss Recent Development
11.12 Lasersec Technologies
11.12.1 Lasersec Technologies Company Details
11.12.2 Lasersec Technologies Business Overview
11.12.3 Lasersec Technologies Optically Variable Devices (OVDs) Introduction
11.12.4 Lasersec Technologies Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.12.5 Lasersec Technologies Recent Development
11.13 AFC TCHNOLOGY
11.13.1 AFC TCHNOLOGY Company Details
11.13.2 AFC TCHNOLOGY Business Overview
11.13.3 AFC TCHNOLOGY Optically Variable Devices (OVDs) Introduction
11.13.4 AFC TCHNOLOGY Revenue in Optically Variable Devices (OVDs) Business (2019-2024)
11.13.5 AFC TCHNOLOGY Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
De La Rue
OVD Kinegram
AlpVision
Dai Nippon Printing
HID Global
NHK SPRING
NovaVision
3D AG
advast Swiss
NanoMatriX
Acviss
Lasersec Technologies
AFC TCHNOLOGY
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*If Applicable.
