Market Analysis and Insights: Global OTT Market
The global OTT market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
In Korea, the key OTT manufacturers are Facebook, Twitter, LinkedIn, Netflix, Google, Skype (Microsoft Corporation), Amazon, YouTube (Google), Wechat, Apple, Rakuten, iQIYI, Tencent Video, Hulu, LLC, Oksusu (SK Broadband), Olleh TV (KT), Second TV (LGU+) etc. Top 3 companies occupied about 45% market share.
Report Covers:
This report presents an overview of global market for OTT market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of OTT, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for OTT, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the OTT revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global OTT market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for OTT revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)
Segment by Type
VoIP
SMS
Apps
Cloud Services
Internet Television
Segment by Application
Household
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of OTT in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of OTT companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, OTT revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global OTT Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 VoIP
1.2.3 SMS
1.2.4 Apps
1.2.5 Cloud Services
1.2.6 Internet Television
1.3 Market by Application
1.3.1 Global OTT Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Household
1.3.3 Commercial
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global OTT Market Perspective (2019-2030)
2.2 Global OTT Growth Trends by Region
2.2.1 OTT Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 OTT Historic Market Size by Region (2019-2024)
2.2.3 OTT Forecasted Market Size by Region (2025-2030)
2.3 OTT Market Dynamics
2.3.1 OTT Industry Trends
2.3.2 OTT Market Drivers
2.3.3 OTT Market Challenges
2.3.4 OTT Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue OTT by Players
3.1.1 Global OTT Revenue by Players (2019-2024)
3.1.2 Global OTT Revenue Market Share by Players (2019-2024)
3.2 Global OTT Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of OTT, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global OTT Market Concentration Ratio
3.4.1 Global OTT Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by OTT Revenue in 2023
3.5 Global Key Players of OTT Head office and Area Served
3.6 Global Key Players of OTT, Product and Application
3.7 Global Key Players of OTT, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 OTT Breakdown Data by Type
4.1 Global OTT Historic Market Size by Type (2019-2024)
4.2 Global OTT Forecasted Market Size by Type (2025-2030)
5 OTT Breakdown Data by Application
5.1 Global OTT Historic Market Size by Application (2019-2024)
5.2 Global OTT Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America OTT Market Size (2019-2030)
6.2 North America OTT Market Size by Type
6.2.1 North America OTT Market Size by Type (2019-2024)
6.2.2 North America OTT Market Size by Type (2025-2030)
6.2.3 North America OTT Market Share by Type (2019-2030)
6.3 North America OTT Market Size by Application
6.3.1 North America OTT Market Size by Application (2019-2024)
6.3.2 North America OTT Market Size by Application (2025-2030)
6.3.3 North America OTT Market Share by Application (2019-2030)
6.4 North America OTT Market Size by Country
6.4.1 North America OTT Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America OTT Market Size by Country (2019-2024)
6.4.3 North America OTT Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe OTT Market Size (2019-2030)
7.2 Europe OTT Market Size by Type
7.2.1 Europe OTT Market Size by Type (2019-2024)
7.2.2 Europe OTT Market Size by Type (2025-2030)
7.2.3 Europe OTT Market Share by Type (2019-2030)
7.3 Europe OTT Market Size by Application
7.3.1 Europe OTT Market Size by Application (2019-2024)
7.3.2 Europe OTT Market Size by Application (2025-2030)
7.3.3 Europe OTT Market Share by Application (2019-2030)
7.4 Europe OTT Market Size by Country
7.4.1 Europe OTT Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe OTT Market Size by Country (2019-2024)
7.4.3 Europe OTT Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China OTT Market Size (2019-2030)
8.2 China OTT Market Size by Type
8.2.1 China OTT Market Size by Type (2019-2024)
8.2.2 China OTT Market Size by Type (2025-2030)
8.2.3 China OTT Market Share by Type (2019-2030)
8.3 China OTT Market Size by Application
8.3.1 China OTT Market Size by Application (2019-2024)
8.3.2 China OTT Market Size by Application (2025-2030)
8.3.3 China OTT Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia OTT Market Size (2019-2030)
9.2 Asia OTT Market Size by Type
9.2.1 Asia OTT Market Size by Type (2019-2024)
9.2.2 Asia OTT Market Size by Type (2025-2030)
9.2.3 Asia OTT Market Share by Type (2019-2030)
9.3 Asia OTT Market Size by Application
9.3.1 Asia OTT Market Size by Application (2019-2024)
9.3.2 Asia OTT Market Size by Application (2025-2030)
9.3.3 Asia OTT Market Share by Application (2019-2030)
9.4 Asia OTT Market Size by Region
9.4.1 Asia OTT Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia OTT Market Size by Region (2019-2024)
9.4.3 Asia OTT Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America OTT Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America OTT Market Size by Type
10.2.1 Middle East, Africa, and Latin America OTT Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America OTT Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America OTT Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America OTT Market Size by Application
10.3.1 Middle East, Africa, and Latin America OTT Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America OTT Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America OTT Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America OTT Market Size by Country
10.4.1 Middle East, Africa, and Latin America OTT Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America OTT Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America OTT Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Facebook
11.1.1 Facebook Company Details
11.1.2 Facebook Business Overview
11.1.3 Facebook OTT Introduction
11.1.4 Facebook Revenue in OTT Business (2019-2024)
11.1.5 Facebook Recent Developments
11.2 Twitter
11.2.1 Twitter Company Details
11.2.2 Twitter Business Overview
11.2.3 Twitter OTT Introduction
11.2.4 Twitter Revenue in OTT Business (2019-2024)
11.2.5 Twitter Recent Developments
11.3 LinkedIn
11.3.1 LinkedIn Company Details
11.3.2 LinkedIn Business Overview
11.3.3 LinkedIn OTT Introduction
11.3.4 LinkedIn Revenue in OTT Business (2019-2024)
11.3.5 LinkedIn Recent Developments
11.4 Netflix
11.4.1 Netflix Company Details
11.4.2 Netflix Business Overview
11.4.3 Netflix OTT Introduction
11.4.4 Netflix Revenue in OTT Business (2019-2024)
11.4.5 Netflix Recent Developments
11.5 Google
11.5.1 Google Company Details
11.5.2 Google Business Overview
11.5.3 Google OTT Introduction
11.5.4 Google Revenue in OTT Business (2019-2024)
11.5.5 Google Recent Developments
11.6 Skype (Microsoft Corporation)
11.6.1 Skype (Microsoft Corporation) Company Details
11.6.2 Skype (Microsoft Corporation) Business Overview
11.6.3 Skype (Microsoft Corporation) OTT Introduction
11.6.4 Skype (Microsoft Corporation) Revenue in OTT Business (2019-2024)
11.6.5 Skype (Microsoft Corporation) Recent Developments
11.7 Amazon
11.7.1 Amazon Company Details
11.7.2 Amazon Business Overview
11.7.3 Amazon OTT Introduction
11.7.4 Amazon Revenue in OTT Business (2019-2024)
11.7.5 Amazon Recent Developments
11.8 YouTube (Google)
11.8.1 YouTube (Google) Company Details
11.8.2 YouTube (Google) Business Overview
11.8.3 YouTube (Google) OTT Introduction
11.8.4 YouTube (Google) Revenue in OTT Business (2019-2024)
11.8.5 YouTube (Google) Recent Developments
11.9 Wechat
11.9.1 Wechat Company Details
11.9.2 Wechat Business Overview
11.9.3 Wechat OTT Introduction
11.9.4 Wechat Revenue in OTT Business (2019-2024)
11.9.5 Wechat Recent Developments
11.10 Apple
11.10.1 Apple Company Details
11.10.2 Apple Business Overview
11.10.3 Apple OTT Introduction
11.10.4 Apple Revenue in OTT Business (2019-2024)
11.10.5 Apple Recent Developments
11.11 Rakuten
11.11.1 Rakuten Company Details
11.11.2 Rakuten Business Overview
11.11.3 Rakuten OTT Introduction
11.11.4 Rakuten Revenue in OTT Business (2019-2024)
11.11.5 Rakuten Recent Developments
11.12 iQIYI
11.12.1 iQIYI Company Details
11.12.2 iQIYI Business Overview
11.12.3 iQIYI OTT Introduction
11.12.4 iQIYI Revenue in OTT Business (2019-2024)
11.12.5 iQIYI Recent Developments
11.13 Tencent Video
11.13.1 Tencent Video Company Details
11.13.2 Tencent Video Business Overview
11.13.3 Tencent Video OTT Introduction
11.13.4 Tencent Video Revenue in OTT Business (2019-2024)
11.13.5 Tencent Video Recent Developments
11.14 Hulu, LLC
11.14.1 Hulu, LLC Company Details
11.14.2 Hulu, LLC Business Overview
11.14.3 Hulu, LLC OTT Introduction
11.14.4 Hulu, LLC Revenue in OTT Business (2019-2024)
11.14.5 Hulu, LLC Recent Developments
11.15 Oksusu (SK Broadband)
11.15.1 Oksusu (SK Broadband) Company Details
11.15.2 Oksusu (SK Broadband) Business Overview
11.15.3 Oksusu (SK Broadband) OTT Introduction
11.15.4 Oksusu (SK Broadband) Revenue in OTT Business (2019-2024)
11.15.5 Oksusu (SK Broadband) Recent Developments
11.16 Olleh TV (KT)
11.16.1 Olleh TV (KT) Company Details
11.16.2 Olleh TV (KT) Business Overview
11.16.3 Olleh TV (KT) OTT Introduction
11.16.4 Olleh TV (KT) Revenue in OTT Business (2019-2024)
11.16.5 Olleh TV (KT) Recent Developments
11.17 Second TV (LGU+)
11.17.1 Second TV (LGU+) Company Details
11.17.2 Second TV (LGU+) Business Overview
11.17.3 Second TV (LGU+) OTT Introduction
11.17.4 Second TV (LGU+) Revenue in OTT Business (2019-2024)
11.17.5 Second TV (LGU+) Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)
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*If Applicable.
