Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations.听
Market Analysis and Insights: Global Personalization Engines Software Market
The global Personalization Engines Software market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Personalization Engines Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Personalization Engines Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Personalization Engines Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Personalization Engines Software include Optimizely, Oracle, Evergage, Wingify, Dynamic Yield, Qubit, ZETA, BrightInfo and AddShoppers, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Personalization Engines Software is widely used in various fields, such as Large Enterprises and SMEs, etc. Large Enterprises provides greatest supports to the Personalization Engines Software industry development. In 2023, global % revenue of Personalization Engines Software went into Large Enterprises filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Personalization Engines Software market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Personalization Engines Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Personalization Engines Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Personalization Engines Software revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Personalization Engines Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Personalization Engines Software revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Optimizely
Oracle
Evergage
Wingify
Dynamic Yield
Qubit
ZETA
BrightInfo
AddShoppers
SmarterHQ
Acoustic
Acquia
DynaSys Solutions
Recolize
Multiway Creative
Segment by Type
On-premise
Cloud-based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Personalization Engines Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Personalization Engines Software companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Personalization Engines Software revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Personalization Engines Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 On-premise
1.2.3 Cloud-based
1.3 Market by Application
1.3.1 Global Personalization Engines Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Personalization Engines Software Market Perspective (2019-2030)
2.2 Global Personalization Engines Software Growth Trends by Region
2.2.1 Personalization Engines Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Personalization Engines Software Historic Market Size by Region (2019-2024)
2.2.3 Personalization Engines Software Forecasted Market Size by Region (2025-2030)
2.3 Personalization Engines Software Market Dynamics
2.3.1 Personalization Engines Software Industry Trends
2.3.2 Personalization Engines Software Market Drivers
2.3.3 Personalization Engines Software Market Challenges
2.3.4 Personalization Engines Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Personalization Engines Software by Players
3.1.1 Global Personalization Engines Software Revenue by Players (2019-2024)
3.1.2 Global Personalization Engines Software Revenue Market Share by Players (2019-2024)
3.2 Global Personalization Engines Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Personalization Engines Software, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Personalization Engines Software Market Concentration Ratio
3.4.1 Global Personalization Engines Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Personalization Engines Software Revenue in 2023
3.5 Global Key Players of Personalization Engines Software Head office and Area Served
3.6 Global Key Players of Personalization Engines Software, Product and Application
3.7 Global Key Players of Personalization Engines Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Personalization Engines Software Breakdown Data by Type
4.1 Global Personalization Engines Software Historic Market Size by Type (2019-2024)
4.2 Global Personalization Engines Software Forecasted Market Size by Type (2025-2030)
5 Personalization Engines Software Breakdown Data by Application
5.1 Global Personalization Engines Software Historic Market Size by Application (2019-2024)
5.2 Global Personalization Engines Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Personalization Engines Software Market Size (2019-2030)
6.2 North America Personalization Engines Software Market Size by Type
6.2.1 North America Personalization Engines Software Market Size by Type (2019-2024)
6.2.2 North America Personalization Engines Software Market Size by Type (2025-2030)
6.2.3 North America Personalization Engines Software Market Share by Type (2019-2030)
6.3 North America Personalization Engines Software Market Size by Application
6.3.1 North America Personalization Engines Software Market Size by Application (2019-2024)
6.3.2 North America Personalization Engines Software Market Size by Application (2025-2030)
6.3.3 North America Personalization Engines Software Market Share by Application (2019-2030)
6.4 North America Personalization Engines Software Market Size by Country
6.4.1 North America Personalization Engines Software Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Personalization Engines Software Market Size by Country (2019-2024)
6.4.3 North America Personalization Engines Software Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Personalization Engines Software Market Size (2019-2030)
7.2 Europe Personalization Engines Software Market Size by Type
7.2.1 Europe Personalization Engines Software Market Size by Type (2019-2024)
7.2.2 Europe Personalization Engines Software Market Size by Type (2025-2030)
7.2.3 Europe Personalization Engines Software Market Share by Type (2019-2030)
7.3 Europe Personalization Engines Software Market Size by Application
7.3.1 Europe Personalization Engines Software Market Size by Application (2019-2024)
7.3.2 Europe Personalization Engines Software Market Size by Application (2025-2030)
7.3.3 Europe Personalization Engines Software Market Share by Application (2019-2030)
7.4 Europe Personalization Engines Software Market Size by Country
7.4.1 Europe Personalization Engines Software Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Personalization Engines Software Market Size by Country (2019-2024)
7.4.3 Europe Personalization Engines Software Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Personalization Engines Software Market Size (2019-2030)
8.2 China Personalization Engines Software Market Size by Type
8.2.1 China Personalization Engines Software Market Size by Type (2019-2024)
8.2.2 China Personalization Engines Software Market Size by Type (2025-2030)
8.2.3 China Personalization Engines Software Market Share by Type (2019-2030)
8.3 China Personalization Engines Software Market Size by Application
8.3.1 China Personalization Engines Software Market Size by Application (2019-2024)
8.3.2 China Personalization Engines Software Market Size by Application (2025-2030)
8.3.3 China Personalization Engines Software Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Personalization Engines Software Market Size (2019-2030)
9.2 Asia Personalization Engines Software Market Size by Type
9.2.1 Asia Personalization Engines Software Market Size by Type (2019-2024)
9.2.2 Asia Personalization Engines Software Market Size by Type (2025-2030)
9.2.3 Asia Personalization Engines Software Market Share by Type (2019-2030)
9.3 Asia Personalization Engines Software Market Size by Application
9.3.1 Asia Personalization Engines Software Market Size by Application (2019-2024)
9.3.2 Asia Personalization Engines Software Market Size by Application (2025-2030)
9.3.3 Asia Personalization Engines Software Market Share by Application (2019-2030)
9.4 Asia Personalization Engines Software Market Size by Region
9.4.1 Asia Personalization Engines Software Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Personalization Engines Software Market Size by Region (2019-2024)
9.4.3 Asia Personalization Engines Software Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Personalization Engines Software Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Type
10.2.1 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Personalization Engines Software Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Application
10.3.1 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Personalization Engines Software Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Country
10.4.1 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Personalization Engines Software Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Details
11.1.2 Optimizely Business Overview
11.1.3 Optimizely Personalization Engines Software Introduction
11.1.4 Optimizely Revenue in Personalization Engines Software Business (2019-2024)
11.1.5 Optimizely Recent Developments
11.2 Oracle
11.2.1 Oracle Company Details
11.2.2 Oracle Business Overview
11.2.3 Oracle Personalization Engines Software Introduction
11.2.4 Oracle Revenue in Personalization Engines Software Business (2019-2024)
11.2.5 Oracle Recent Developments
11.3 Evergage
11.3.1 Evergage Company Details
11.3.2 Evergage Business Overview
11.3.3 Evergage Personalization Engines Software Introduction
11.3.4 Evergage Revenue in Personalization Engines Software Business (2019-2024)
11.3.5 Evergage Recent Developments
11.4 Wingify
11.4.1 Wingify Company Details
11.4.2 Wingify Business Overview
11.4.3 Wingify Personalization Engines Software Introduction
11.4.4 Wingify Revenue in Personalization Engines Software Business (2019-2024)
11.4.5 Wingify Recent Developments
11.5 Dynamic Yield
11.5.1 Dynamic Yield Company Details
11.5.2 Dynamic Yield Business Overview
11.5.3 Dynamic Yield Personalization Engines Software Introduction
11.5.4 Dynamic Yield Revenue in Personalization Engines Software Business (2019-2024)
11.5.5 Dynamic Yield Recent Developments
11.6 Qubit
11.6.1 Qubit Company Details
11.6.2 Qubit Business Overview
11.6.3 Qubit Personalization Engines Software Introduction
11.6.4 Qubit Revenue in Personalization Engines Software Business (2019-2024)
11.6.5 Qubit Recent Developments
11.7 ZETA
11.7.1 ZETA Company Details
11.7.2 ZETA Business Overview
11.7.3 ZETA Personalization Engines Software Introduction
11.7.4 ZETA Revenue in Personalization Engines Software Business (2019-2024)
11.7.5 ZETA Recent Developments
11.8 BrightInfo
11.8.1 BrightInfo Company Details
11.8.2 BrightInfo Business Overview
11.8.3 BrightInfo Personalization Engines Software Introduction
11.8.4 BrightInfo Revenue in Personalization Engines Software Business (2019-2024)
11.8.5 BrightInfo Recent Developments
11.9 AddShoppers
11.9.1 AddShoppers Company Details
11.9.2 AddShoppers Business Overview
11.9.3 AddShoppers Personalization Engines Software Introduction
11.9.4 AddShoppers Revenue in Personalization Engines Software Business (2019-2024)
11.9.5 AddShoppers Recent Developments
11.10 SmarterHQ
11.10.1 SmarterHQ Company Details
11.10.2 SmarterHQ Business Overview
11.10.3 SmarterHQ Personalization Engines Software Introduction
11.10.4 SmarterHQ Revenue in Personalization Engines Software Business (2019-2024)
11.10.5 SmarterHQ Recent Developments
11.11 Acoustic
11.11.1 Acoustic Company Details
11.11.2 Acoustic Business Overview
11.11.3 Acoustic Personalization Engines Software Introduction
11.11.4 Acoustic Revenue in Personalization Engines Software Business (2019-2024)
11.11.5 Acoustic Recent Developments
11.12 Acquia
11.12.1 Acquia Company Details
11.12.2 Acquia Business Overview
11.12.3 Acquia Personalization Engines Software Introduction
11.12.4 Acquia Revenue in Personalization Engines Software Business (2019-2024)
11.12.5 Acquia Recent Developments
11.13 DynaSys Solutions
11.13.1 DynaSys Solutions Company Details
11.13.2 DynaSys Solutions Business Overview
11.13.3 DynaSys Solutions Personalization Engines Software Introduction
11.13.4 DynaSys Solutions Revenue in Personalization Engines Software Business (2019-2024)
11.13.5 DynaSys Solutions Recent Developments
11.14 Recolize
11.14.1 Recolize Company Details
11.14.2 Recolize Business Overview
11.14.3 Recolize Personalization Engines Software Introduction
11.14.4 Recolize Revenue in Personalization Engines Software Business (2019-2024)
11.14.5 Recolize Recent Developments
11.15 Multiway Creative
11.15.1 Multiway Creative Company Details
11.15.2 Multiway Creative Business Overview
11.15.3 Multiway Creative Personalization Engines Software Introduction
11.15.4 Multiway Creative Revenue in Personalization Engines Software Business (2019-2024)
11.15.5 Multiway Creative Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Optimizely
Oracle
Evergage
Wingify
Dynamic Yield
Qubit
ZETA
BrightInfo
AddShoppers
SmarterHQ
Acoustic
Acquia
DynaSys Solutions
Recolize
Multiway Creative
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*If Applicable.
