Global Personalization Engines Software Market Research Report 2023

Publication ID:

PB510240730

Publication Date:

October 27, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Personalization Engines Software refers to a category of technology solutions designed to analyze user behavior, preferences, and historical data to deliver tailored and relevant content, recommendations, or experiences to individuals. It's commonly used in various industries, such as e-commerce, media, marketing, and online services, to enhance customer engagement, improve user experience, and drive conversions.

This software utilizes algorithms, machine learning, and data analytics to gather insights from user interactions and patterns. By understanding user preferences, browsing history, purchase behavior, and other relevant data points, personalization engines generate personalized content and recommendations. These could include product recommendations, content suggestions, targeted advertisements, and even website layout adjustments.
The global Personalization Engines Software market is projected to reach US$ 1506 million in 2029, increasing from US$ 889 million in 2022, with the CAGR of 7.7% during the period of 2023 to 2029.
Industry Trends of Personalization Engines Software:
Personalization engines software continues to be a crucial component of digital transformation strategies for businesses. Several trends have been shaping the industry:

Hyper-Personalization: The trend toward delivering highly individualized experiences has grown stronger. Personalization engines are becoming more sophisticated in leveraging real-time data and AI-driven insights to create tailored experiences that match user preferences and behaviors.

Omnichannel Personalization: With customers engaging across multiple channels, including websites, mobile apps, social media, and physical stores, personalization engines are being integrated into omnichannel strategies. This enables consistent and personalized experiences across all touchpoints.

AI and Machine Learning Advancements: Continued advancements in AI and machine learning have empowered personalization engines to process vast amounts of data and identify nuanced patterns. This leads to more accurate recommendations and predictions.

Privacy and Data Regulation: As data privacy regulations evolve, such as GDPR and CCPA, the industry is placing greater emphasis on ensuring that personalization strategies are compliant with these regulations while still providing value to users.

Dynamic Content Personalization: Personalization is extending beyond product recommendations to include dynamic content personalization, where website layouts, visuals, and messaging are adapted in real-time based on user behavior.

Integration with Marketing Automation: Integration between personalization engines and marketing automation platforms is growing, enabling businesses to deliver personalized content as part of larger marketing campaigns.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Personalization Engines Software market with multiple angles, which provides sufficient supports to readers鈥� strategy and decision making.
By Company
Optimizely
Evergage
Dynamic Yield
Qubit
Zeta
VWO Insights
AddShoppers
BrightInfo
SmarterHQ
Oracle Maxymiser
Acoustic Personalization
AB Tasty
Segment by Type
Cloud Based
Web Based
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Personalization Engines Software report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies鈥� Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies鈥� Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Personalization Engines Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Personalization Engines Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Personalization Engines Software Market Perspective (2018-2029)
2.2 Personalization Engines Software Growth Trends by Region
2.2.1 Global Personalization Engines Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Personalization Engines Software Historic Market Size by Region (2018-2023)
2.2.3 Personalization Engines Software Forecasted Market Size by Region (2024-2029)
2.3 Personalization Engines Software Market Dynamics
2.3.1 Personalization Engines Software Industry Trends
2.3.2 Personalization Engines Software Market Drivers
2.3.3 Personalization Engines Software Market Challenges
2.3.4 Personalization Engines Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Personalization Engines Software Players by Revenue
3.1.1 Global Top Personalization Engines Software Players by Revenue (2018-2023)
3.1.2 Global Personalization Engines Software Revenue Market Share by Players (2018-2023)
3.2 Global Personalization Engines Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Personalization Engines Software Revenue
3.4 Global Personalization Engines Software Market Concentration Ratio
3.4.1 Global Personalization Engines Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Personalization Engines Software Revenue in 2022
3.5 Personalization Engines Software Key Players Head office and Area Served
3.6 Key Players Personalization Engines Software Product Solution and Service
3.7 Date of Enter into Personalization Engines Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Personalization Engines Software Breakdown Data by Type
4.1 Global Personalization Engines Software Historic Market Size by Type (2018-2023)
4.2 Global Personalization Engines Software Forecasted Market Size by Type (2024-2029)
5 Personalization Engines Software Breakdown Data by Application
5.1 Global Personalization Engines Software Historic Market Size by Application (2018-2023)
5.2 Global Personalization Engines Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Personalization Engines Software Market Size (2018-2029)
6.2 North America Personalization Engines Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Personalization Engines Software Market Size by Country (2018-2023)
6.4 North America Personalization Engines Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Personalization Engines Software Market Size (2018-2029)
7.2 Europe Personalization Engines Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Personalization Engines Software Market Size by Country (2018-2023)
7.4 Europe Personalization Engines Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Personalization Engines Software Market Size (2018-2029)
8.2 Asia-Pacific Personalization Engines Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Personalization Engines Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Personalization Engines Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Personalization Engines Software Market Size (2018-2029)
9.2 Latin America Personalization Engines Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Personalization Engines Software Market Size by Country (2018-2023)
9.4 Latin America Personalization Engines Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Personalization Engines Software Market Size (2018-2029)
10.2 Middle East & Africa Personalization Engines Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Personalization Engines Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Personalization Engines Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Detail
11.1.2 Optimizely Business Overview
11.1.3 Optimizely Personalization Engines Software Introduction
11.1.4 Optimizely Revenue in Personalization Engines Software Business (2018-2023)
11.1.5 Optimizely Recent Development
11.2 Evergage
11.2.1 Evergage Company Detail
11.2.2 Evergage Business Overview
11.2.3 Evergage Personalization Engines Software Introduction
11.2.4 Evergage Revenue in Personalization Engines Software Business (2018-2023)
11.2.5 Evergage Recent Development
11.3 Dynamic Yield
11.3.1 Dynamic Yield Company Detail
11.3.2 Dynamic Yield Business Overview
11.3.3 Dynamic Yield Personalization Engines Software Introduction
11.3.4 Dynamic Yield Revenue in Personalization Engines Software Business (2018-2023)
11.3.5 Dynamic Yield Recent Development
11.4 Qubit
11.4.1 Qubit Company Detail
11.4.2 Qubit Business Overview
11.4.3 Qubit Personalization Engines Software Introduction
11.4.4 Qubit Revenue in Personalization Engines Software Business (2018-2023)
11.4.5 Qubit Recent Development
11.5 Zeta
11.5.1 Zeta Company Detail
11.5.2 Zeta Business Overview
11.5.3 Zeta Personalization Engines Software Introduction
11.5.4 Zeta Revenue in Personalization Engines Software Business (2018-2023)
11.5.5 Zeta Recent Development
11.6 VWO Insights
11.6.1 VWO Insights Company Detail
11.6.2 VWO Insights Business Overview
11.6.3 VWO Insights Personalization Engines Software Introduction
11.6.4 VWO Insights Revenue in Personalization Engines Software Business (2018-2023)
11.6.5 VWO Insights Recent Development
11.7 AddShoppers
11.7.1 AddShoppers Company Detail
11.7.2 AddShoppers Business Overview
11.7.3 AddShoppers Personalization Engines Software Introduction
11.7.4 AddShoppers Revenue in Personalization Engines Software Business (2018-2023)
11.7.5 AddShoppers Recent Development
11.8 BrightInfo
11.8.1 BrightInfo Company Detail
11.8.2 BrightInfo Business Overview
11.8.3 BrightInfo Personalization Engines Software Introduction
11.8.4 BrightInfo Revenue in Personalization Engines Software Business (2018-2023)
11.8.5 BrightInfo Recent Development
11.9 SmarterHQ
11.9.1 SmarterHQ Company Detail
11.9.2 SmarterHQ Business Overview
11.9.3 SmarterHQ Personalization Engines Software Introduction
11.9.4 SmarterHQ Revenue in Personalization Engines Software Business (2018-2023)
11.9.5 SmarterHQ Recent Development
11.10 Oracle Maxymiser
11.10.1 Oracle Maxymiser Company Detail
11.10.2 Oracle Maxymiser Business Overview
11.10.3 Oracle Maxymiser Personalization Engines Software Introduction
11.10.4 Oracle Maxymiser Revenue in Personalization Engines Software Business (2018-2023)
11.10.5 Oracle Maxymiser Recent Development
11.11 Acoustic Personalization
11.11.1 Acoustic Personalization Company Detail
11.11.2 Acoustic Personalization Business Overview
11.11.3 Acoustic Personalization Personalization Engines Software Introduction
11.11.4 Acoustic Personalization Revenue in Personalization Engines Software Business (2018-2023)
11.11.5 Acoustic Personalization Recent Development
11.12 AB Tasty
11.12.1 AB Tasty Company Detail
11.12.2 AB Tasty Business Overview
11.12.3 AB Tasty Personalization Engines Software Introduction
11.12.4 AB Tasty Revenue in Personalization Engines Software Business (2018-2023)
11.12.5 AB Tasty Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Optimizely
Evergage
Dynamic Yield
Qubit
Zeta
VWO Insights
AddShoppers
BrightInfo
SmarterHQ
Oracle Maxymiser
Acoustic Personalization
AB Tasty

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