
The global market for Popup Software was valued at US$ 201 million in the year 2024 and is projected to reach a revised size of US$ 261 million by 2031, growing at a CAGR of 3.9% during the forecast period.
Popup software refers to software solutions that enable businesses to create and display popup windows or overlays on their websites or web applications. These popups typically appear as additional windows or modal boxes on top of the main content and are used to convey messages, capture leads, promote offers, or gather user feedback.
Popup software typically offers features such as popup design and customization, targeting and segmentation options, trigger settings, A/B testing, analytics, and integrations with other marketing or customer engagement tools. It allows businesses to create visually appealing and attention-grabbing popups to engage website visitors, promote specific content or offers, capture leads, or guide users through specific actions.
The market for popup software has been growing as businesses recognize the potential of popups as a marketing and customer engagement tool. When used effectively, popups can help increase conversions, generate leads, reduce cart abandonment, promote special offers, and improve overall user experience.
Key players in the popup software market include platforms such as OptinMonster, Sumo, Privy, Poptin, and Sleeknote, among others. These companies offer popup software solutions with various features and functionalities to cater to different business needs, website platforms, and marketing objectives.
This report aims to provide a comprehensive presentation of the global market for Popup Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Popup Software.
The Popup Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Popup Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Popup Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Popupsmart
Sleeknote
Optimonk
OptinMonster
Getsitecontrol
Adoric
Hello Bar
Picreel
Poptin
Privy
Wisepops
Powr.io
Segment by Type
Cloud-based
On-premises
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Popup Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Popup Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global Popup Software Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Popup Software Market Perspective (2020-2031)
2.2 Global Popup Software Growth Trends by Region
2.2.1 Global Popup Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Popup Software Historic Market Size by Region (2020-2025)
2.2.3 Popup Software Forecasted Market Size by Region (2026-2031)
2.3 Popup Software Market Dynamics
2.3.1 Popup Software Industry Trends
2.3.2 Popup Software Market Drivers
2.3.3 Popup Software Market Challenges
2.3.4 Popup Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Popup Software Players by Revenue
3.1.1 Global Top Popup Software Players by Revenue (2020-2025)
3.1.2 Global Popup Software Revenue Market Share by Players (2020-2025)
3.2 Global Popup Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Popup Software Revenue
3.4 Global Popup Software Market Concentration Ratio
3.4.1 Global Popup Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Popup Software Revenue in 2024
3.5 Global Key Players of Popup Software Head office and Area Served
3.6 Global Key Players of Popup Software, Product and Application
3.7 Global Key Players of Popup Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Popup Software Breakdown Data by Type
4.1 Global Popup Software Historic Market Size by Type (2020-2025)
4.2 Global Popup Software Forecasted Market Size by Type (2026-2031)
5 Popup Software Breakdown Data by Application
5.1 Global Popup Software Historic Market Size by Application (2020-2025)
5.2 Global Popup Software Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Popup Software Market Size (2020-2031)
6.2 North America Popup Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Popup Software Market Size by Country (2020-2025)
6.4 North America Popup Software Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Popup Software Market Size (2020-2031)
7.2 Europe Popup Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Popup Software Market Size by Country (2020-2025)
7.4 Europe Popup Software Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Popup Software Market Size (2020-2031)
8.2 Asia-Pacific Popup Software Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Popup Software Market Size by Region (2020-2025)
8.4 Asia-Pacific Popup Software Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Popup Software Market Size (2020-2031)
9.2 Latin America Popup Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Popup Software Market Size by Country (2020-2025)
9.4 Latin America Popup Software Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Popup Software Market Size (2020-2031)
10.2 Middle East & Africa Popup Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Popup Software Market Size by Country (2020-2025)
10.4 Middle East & Africa Popup Software Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Popupsmart
11.1.1 Popupsmart Company Details
11.1.2 Popupsmart Business Overview
11.1.3 Popupsmart Popup Software Introduction
11.1.4 Popupsmart Revenue in Popup Software Business (2020-2025)
11.1.5 Popupsmart Recent Development
11.2 Sleeknote
11.2.1 Sleeknote Company Details
11.2.2 Sleeknote Business Overview
11.2.3 Sleeknote Popup Software Introduction
11.2.4 Sleeknote Revenue in Popup Software Business (2020-2025)
11.2.5 Sleeknote Recent Development
11.3 Optimonk
11.3.1 Optimonk Company Details
11.3.2 Optimonk Business Overview
11.3.3 Optimonk Popup Software Introduction
11.3.4 Optimonk Revenue in Popup Software Business (2020-2025)
11.3.5 Optimonk Recent Development
11.4 OptinMonster
11.4.1 OptinMonster Company Details
11.4.2 OptinMonster Business Overview
11.4.3 OptinMonster Popup Software Introduction
11.4.4 OptinMonster Revenue in Popup Software Business (2020-2025)
11.4.5 OptinMonster Recent Development
11.5 Getsitecontrol
11.5.1 Getsitecontrol Company Details
11.5.2 Getsitecontrol Business Overview
11.5.3 Getsitecontrol Popup Software Introduction
11.5.4 Getsitecontrol Revenue in Popup Software Business (2020-2025)
11.5.5 Getsitecontrol Recent Development
11.6 Adoric
11.6.1 Adoric Company Details
11.6.2 Adoric Business Overview
11.6.3 Adoric Popup Software Introduction
11.6.4 Adoric Revenue in Popup Software Business (2020-2025)
11.6.5 Adoric Recent Development
11.7 Hello Bar
11.7.1 Hello Bar Company Details
11.7.2 Hello Bar Business Overview
11.7.3 Hello Bar Popup Software Introduction
11.7.4 Hello Bar Revenue in Popup Software Business (2020-2025)
11.7.5 Hello Bar Recent Development
11.8 Picreel
11.8.1 Picreel Company Details
11.8.2 Picreel Business Overview
11.8.3 Picreel Popup Software Introduction
11.8.4 Picreel Revenue in Popup Software Business (2020-2025)
11.8.5 Picreel Recent Development
11.9 Poptin
11.9.1 Poptin Company Details
11.9.2 Poptin Business Overview
11.9.3 Poptin Popup Software Introduction
11.9.4 Poptin Revenue in Popup Software Business (2020-2025)
11.9.5 Poptin Recent Development
11.10 Privy
11.10.1 Privy Company Details
11.10.2 Privy Business Overview
11.10.3 Privy Popup Software Introduction
11.10.4 Privy Revenue in Popup Software Business (2020-2025)
11.10.5 Privy Recent Development
11.11 Wisepops
11.11.1 Wisepops Company Details
11.11.2 Wisepops Business Overview
11.11.3 Wisepops Popup Software Introduction
11.11.4 Wisepops Revenue in Popup Software Business (2020-2025)
11.11.5 Wisepops Recent Development
11.12 Powr.io
11.12.1 Powr.io Company Details
11.12.2 Powr.io Business Overview
11.12.3 Powr.io Popup Software Introduction
11.12.4 Powr.io Revenue in Popup Software Business (2020-2025)
11.12.5 Powr.io Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Popupsmart
Sleeknote
Optimonk
OptinMonster
Getsitecontrol
Adoric
Hello Bar
Picreel
Poptin
Privy
Wisepops
Powr.io
Ìý
Ìý
*If Applicable.
