Global PR Measurement Tools Market Research Report 2024

Publication ID:

PB508240237

Publication Date:

August 27, 2024

Pages:

103

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

PR measurement tools refer to software and techniques used to evaluate the effectiveness of public relations efforts. These tools help track and analyze various metrics, such as media coverage, social media engagement, sentiment analysis, website traffic, and audience reach. By providing data-driven insights, PR measurement tools enable organizations to assess the impact of their PR campaigns, optimize strategies, and demonstrate the return on investment (ROI) to stakeholders. They are essential for understanding how well a PR strategy is performing and for making informed decisions to improve communication efforts.
The global PR Measurement Tools market was valued at US$ 2508 million in 2023 and is anticipated to reach US$ 4164 million by 2030, witnessing a CAGR of 7.6% during the forecast period 2024-2030.
The PR Measurement Tools market is experiencing rapid growth due to increasing demand for data-driven insights in public relations. The market size has expanded significantly, driven by the proliferation of digital platforms and the need for brands to measure PR effectiveness and ROI. Major sales regions include North America, Europe, and Asia-Pacific, with North America holding a significant share due to the high adoption of advanced analytics tools. Market opportunities lie in the growing need for real-time data and AI-driven analysis, while challenges include data privacy concerns and the complexity of measuring PR impact across diverse channels. Overall, the sector shows strong potential for continued expansion.
This report aims to provide a comprehensive presentation of the global market for PR Measurement Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding PR Measurement Tools.
The PR Measurement Tools market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global PR Measurement Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the PR Measurement Tools companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Meltwater
Cision
Critical Mention
Brand24
Brandwatch
CoverageBook
Prowly
Muck Rack
TVEyes
Business Wire
Determ
Mention
Prezly
Social Status
Agility PR Solutions
Signal AI
Semrush
Path Social
Onclusive
Truescope
Metro Monitor
Segment by Type
Media Monitoring Tools
Social Media Analytics Tools
Web Analytics Tools
Influencer Analytics Tools
Others
Segment by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of PR Measurement Tools company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global PR Measurement Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Media Monitoring Tools
1.2.3 Social Media Analytics Tools
1.2.4 Web Analytics Tools
1.2.5 Influencer Analytics Tools
1.2.6 Others
1.3 Market by Application
1.3.1 Global PR Measurement Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Consumer Goods and Retail
1.3.4 Government and Public Sector
1.3.5 IT & Telecom & Healthcare
1.3.6 Media & Entertainment
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global PR Measurement Tools Market Perspective (2019-2030)
2.2 Global PR Measurement Tools Growth Trends by Region
2.2.1 Global PR Measurement Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 PR Measurement Tools Historic Market Size by Region (2019-2024)
2.2.3 PR Measurement Tools Forecasted Market Size by Region (2025-2030)
2.3 PR Measurement Tools Market Dynamics
2.3.1 PR Measurement Tools Industry Trends
2.3.2 PR Measurement Tools Market Drivers
2.3.3 PR Measurement Tools Market Challenges
2.3.4 PR Measurement Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top PR Measurement Tools Players by Revenue
3.1.1 Global Top PR Measurement Tools Players by Revenue (2019-2024)
3.1.2 Global PR Measurement Tools Revenue Market Share by Players (2019-2024)
3.2 Global PR Measurement Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by PR Measurement Tools Revenue
3.4 Global PR Measurement Tools Market Concentration Ratio
3.4.1 Global PR Measurement Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by PR Measurement Tools Revenue in 2023
3.5 Global Key Players of PR Measurement Tools Head office and Area Served
3.6 Global Key Players of PR Measurement Tools, Product and Application
3.7 Global Key Players of PR Measurement Tools, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 PR Measurement Tools Breakdown Data by Type
4.1 Global PR Measurement Tools Historic Market Size by Type (2019-2024)
4.2 Global PR Measurement Tools Forecasted Market Size by Type (2025-2030)
5 PR Measurement Tools Breakdown Data by Application
5.1 Global PR Measurement Tools Historic Market Size by Application (2019-2024)
5.2 Global PR Measurement Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America PR Measurement Tools Market Size (2019-2030)
6.2 North America PR Measurement Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America PR Measurement Tools Market Size by Country (2019-2024)
6.4 North America PR Measurement Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe PR Measurement Tools Market Size (2019-2030)
7.2 Europe PR Measurement Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe PR Measurement Tools Market Size by Country (2019-2024)
7.4 Europe PR Measurement Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific PR Measurement Tools Market Size (2019-2030)
8.2 Asia-Pacific PR Measurement Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Asia-Pacific PR Measurement Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific PR Measurement Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America PR Measurement Tools Market Size (2019-2030)
9.2 Latin America PR Measurement Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America PR Measurement Tools Market Size by Country (2019-2024)
9.4 Latin America PR Measurement Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa PR Measurement Tools Market Size (2019-2030)
10.2 Middle East & Africa PR Measurement Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa PR Measurement Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa PR Measurement Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Meltwater
11.1.1 Meltwater Company Details
11.1.2 Meltwater Business Overview
11.1.3 Meltwater PR Measurement Tools Introduction
11.1.4 Meltwater Revenue in PR Measurement Tools Business (2019-2024)
11.1.5 Meltwater Recent Development
11.2 Cision
11.2.1 Cision Company Details
11.2.2 Cision Business Overview
11.2.3 Cision PR Measurement Tools Introduction
11.2.4 Cision Revenue in PR Measurement Tools Business (2019-2024)
11.2.5 Cision Recent Development
11.3 Critical Mention
11.3.1 Critical Mention Company Details
11.3.2 Critical Mention Business Overview
11.3.3 Critical Mention PR Measurement Tools Introduction
11.3.4 Critical Mention Revenue in PR Measurement Tools Business (2019-2024)
11.3.5 Critical Mention Recent Development
11.4 Brand24
11.4.1 Brand24 Company Details
11.4.2 Brand24 Business Overview
11.4.3 Brand24 PR Measurement Tools Introduction
11.4.4 Brand24 Revenue in PR Measurement Tools Business (2019-2024)
11.4.5 Brand24 Recent Development
11.5 Brandwatch
11.5.1 Brandwatch Company Details
11.5.2 Brandwatch Business Overview
11.5.3 Brandwatch PR Measurement Tools Introduction
11.5.4 Brandwatch Revenue in PR Measurement Tools Business (2019-2024)
11.5.5 Brandwatch Recent Development
11.6 CoverageBook
11.6.1 CoverageBook Company Details
11.6.2 CoverageBook Business Overview
11.6.3 CoverageBook PR Measurement Tools Introduction
11.6.4 CoverageBook Revenue in PR Measurement Tools Business (2019-2024)
11.6.5 CoverageBook Recent Development
11.7 Prowly
11.7.1 Prowly Company Details
11.7.2 Prowly Business Overview
11.7.3 Prowly PR Measurement Tools Introduction
11.7.4 Prowly Revenue in PR Measurement Tools Business (2019-2024)
11.7.5 Prowly Recent Development
11.8 Muck Rack
11.8.1 Muck Rack Company Details
11.8.2 Muck Rack Business Overview
11.8.3 Muck Rack PR Measurement Tools Introduction
11.8.4 Muck Rack Revenue in PR Measurement Tools Business (2019-2024)
11.8.5 Muck Rack Recent Development
11.9 TVEyes
11.9.1 TVEyes Company Details
11.9.2 TVEyes Business Overview
11.9.3 TVEyes PR Measurement Tools Introduction
11.9.4 TVEyes Revenue in PR Measurement Tools Business (2019-2024)
11.9.5 TVEyes Recent Development
11.10 Business Wire
11.10.1 Business Wire Company Details
11.10.2 Business Wire Business Overview
11.10.3 Business Wire PR Measurement Tools Introduction
11.10.4 Business Wire Revenue in PR Measurement Tools Business (2019-2024)
11.10.5 Business Wire Recent Development
11.11 Determ
11.11.1 Determ Company Details
11.11.2 Determ Business Overview
11.11.3 Determ PR Measurement Tools Introduction
11.11.4 Determ Revenue in PR Measurement Tools Business (2019-2024)
11.11.5 Determ Recent Development
11.12 Mention
11.12.1 Mention Company Details
11.12.2 Mention Business Overview
11.12.3 Mention PR Measurement Tools Introduction
11.12.4 Mention Revenue in PR Measurement Tools Business (2019-2024)
11.12.5 Mention Recent Development
11.13 Prezly
11.13.1 Prezly Company Details
11.13.2 Prezly Business Overview
11.13.3 Prezly PR Measurement Tools Introduction
11.13.4 Prezly Revenue in PR Measurement Tools Business (2019-2024)
11.13.5 Prezly Recent Development
11.14 Social Status
11.14.1 Social Status Company Details
11.14.2 Social Status Business Overview
11.14.3 Social Status PR Measurement Tools Introduction
11.14.4 Social Status Revenue in PR Measurement Tools Business (2019-2024)
11.14.5 Social Status Recent Development
11.15 Agility PR Solutions
11.15.1 Agility PR Solutions Company Details
11.15.2 Agility PR Solutions Business Overview
11.15.3 Agility PR Solutions PR Measurement Tools Introduction
11.15.4 Agility PR Solutions Revenue in PR Measurement Tools Business (2019-2024)
11.15.5 Agility PR Solutions Recent Development
11.16 Signal AI
11.16.1 Signal AI Company Details
11.16.2 Signal AI Business Overview
11.16.3 Signal AI PR Measurement Tools Introduction
11.16.4 Signal AI Revenue in PR Measurement Tools Business (2019-2024)
11.16.5 Signal AI Recent Development
11.17 Semrush
11.17.1 Semrush Company Details
11.17.2 Semrush Business Overview
11.17.3 Semrush PR Measurement Tools Introduction
11.17.4 Semrush Revenue in PR Measurement Tools Business (2019-2024)
11.17.5 Semrush Recent Development
11.18 Path Social
11.18.1 Path Social Company Details
11.18.2 Path Social Business Overview
11.18.3 Path Social PR Measurement Tools Introduction
11.18.4 Path Social Revenue in PR Measurement Tools Business (2019-2024)
11.18.5 Path Social Recent Development
11.19 Onclusive
11.19.1 Onclusive Company Details
11.19.2 Onclusive Business Overview
11.19.3 Onclusive PR Measurement Tools Introduction
11.19.4 Onclusive Revenue in PR Measurement Tools Business (2019-2024)
11.19.5 Onclusive Recent Development
11.20 Truescope
11.20.1 Truescope Company Details
11.20.2 Truescope Business Overview
11.20.3 Truescope PR Measurement Tools Introduction
11.20.4 Truescope Revenue in PR Measurement Tools Business (2019-2024)
11.20.5 Truescope Recent Development
11.21 Metro Monitor
11.21.1 Metro Monitor Company Details
11.21.2 Metro Monitor Business Overview
11.21.3 Metro Monitor PR Measurement Tools Introduction
11.21.4 Metro Monitor Revenue in PR Measurement Tools Business (2019-2024)
11.21.5 Metro Monitor Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

Meltwater
Cision
Critical Mention
Brand24
Brandwatch
CoverageBook
Prowly
Muck Rack
TVEyes
Business Wire
Determ
Mention
Prezly
Social Status
Agility PR Solutions
Signal AI
Semrush
Path Social
Onclusive
Truescope
Metro Monitor

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