Global Programmatic Display Advertising Platform Market Research Report 2024

Publication ID:

PB504247946

Publication Date:

April 29, 2024

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.

Digiday defines it as:
鈥淭he use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It鈥檚 using machines to buy ads, basically.鈥�
The global Programmatic Display Advertising Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Programmatic Display Advertising Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Programmatic Display Advertising Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Programmatic Display Advertising Platform in Retail is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Programmatic Display Advertising Platform include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Programmatic Display Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display Advertising Platform.
Report Scope
The Programmatic Display Advertising Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Display Advertising Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Display Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Segment by Type
Cloud based
On Premise
Segment by Application
Retail
Recreation
Banking
Transportation
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Display Advertising Platform companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Display Advertising Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud based
1.2.3 On Premise
1.3 Market by Application
1.3.1 Global Programmatic Display Advertising Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 Recreation
1.3.4 Banking
1.3.5 Transportation
1.3.6 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Display Advertising Platform Market Perspective (2019-2030)
2.2 Programmatic Display Advertising Platform Growth Trends by Region
2.2.1 Global Programmatic Display Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Display Advertising Platform Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Display Advertising Platform Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Display Advertising Platform Market Dynamics
2.3.1 Programmatic Display Advertising Platform Industry Trends
2.3.2 Programmatic Display Advertising Platform Market Drivers
2.3.3 Programmatic Display Advertising Platform Market Challenges
2.3.4 Programmatic Display Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Display Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Display Advertising Platform Players by Revenue (2019-2024)
3.1.2 Global Programmatic Display Advertising Platform Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Display Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Display Advertising Platform Revenue
3.4 Global Programmatic Display Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Display Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Display Advertising Platform Revenue in 2023
3.5 Programmatic Display Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Display Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Display Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Display Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Display Advertising Platform Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Display Advertising Platform Forecasted Market Size by Type (2025-2030)
5 Programmatic Display Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Display Advertising Platform Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Display Advertising Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Display Advertising Platform Market Size (2019-2030)
6.2 North America Programmatic Display Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Programmatic Display Advertising Platform Market Size by Country (2019-2024)
6.4 North America Programmatic Display Advertising Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Programmatic Display Advertising Platform Market Size (2019-2030)
7.2 Europe Programmatic Display Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Programmatic Display Advertising Platform Market Size by Country (2019-2024)
7.4 Europe Programmatic Display Advertising Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Display Advertising Platform Market Size (2019-2030)
8.2 Asia-Pacific Programmatic Display Advertising Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Programmatic Display Advertising Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Programmatic Display Advertising Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Programmatic Display Advertising Platform Market Size (2019-2030)
9.2 Latin America Programmatic Display Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Programmatic Display Advertising Platform Market Size by Country (2019-2024)
9.4 Latin America Programmatic Display Advertising Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Display Advertising Platform Market Size (2019-2030)
10.2 Middle East & Africa Programmatic Display Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Programmatic Display Advertising Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Programmatic Display Advertising Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 FACEBOOK BUSINESS
11.1.1 FACEBOOK BUSINESS Company Detail
11.1.2 FACEBOOK BUSINESS Business Overview
11.1.3 FACEBOOK BUSINESS Programmatic Display Advertising Platform Introduction
11.1.4 FACEBOOK BUSINESS Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.1.5 FACEBOOK BUSINESS Recent Development
11.2 ADWORDS
11.2.1 ADWORDS Company Detail
11.2.2 ADWORDS Business Overview
11.2.3 ADWORDS Programmatic Display Advertising Platform Introduction
11.2.4 ADWORDS Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.2.5 ADWORDS Recent Development
11.3 WORDSTREAM
11.3.1 WORDSTREAM Company Detail
11.3.2 WORDSTREAM Business Overview
11.3.3 WORDSTREAM Programmatic Display Advertising Platform Introduction
11.3.4 WORDSTREAM Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.3.5 WORDSTREAM Recent Development
11.4 SIZMEK
11.4.1 SIZMEK Company Detail
11.4.2 SIZMEK Business Overview
11.4.3 SIZMEK Programmatic Display Advertising Platform Introduction
11.4.4 SIZMEK Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.4.5 SIZMEK Recent Development
11.5 MARIN SOFTWARE
11.5.1 MARIN SOFTWARE Company Detail
11.5.2 MARIN SOFTWARE Business Overview
11.5.3 MARIN SOFTWARE Programmatic Display Advertising Platform Introduction
11.5.4 MARIN SOFTWARE Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.5.5 MARIN SOFTWARE Recent Development
11.6 DATAXU
11.6.1 DATAXU Company Detail
11.6.2 DATAXU Business Overview
11.6.3 DATAXU Programmatic Display Advertising Platform Introduction
11.6.4 DATAXU Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.6.5 DATAXU Recent Development
11.7 Yahoo Gemini
11.7.1 Yahoo Gemini Company Detail
11.7.2 Yahoo Gemini Business Overview
11.7.3 Yahoo Gemini Programmatic Display Advertising Platform Introduction
11.7.4 Yahoo Gemini Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.7.5 Yahoo Gemini Recent Development
11.8 MediaMath
11.8.1 MediaMath Company Detail
11.8.2 MediaMath Business Overview
11.8.3 MediaMath Programmatic Display Advertising Platform Introduction
11.8.4 MediaMath Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.8.5 MediaMath Recent Development
11.9 Adobe Media Optimizer
11.9.1 Adobe Media Optimizer Company Detail
11.9.2 Adobe Media Optimizer Business Overview
11.9.3 Adobe Media Optimizer Programmatic Display Advertising Platform Introduction
11.9.4 Adobe Media Optimizer Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.9.5 Adobe Media Optimizer Recent Development
11.10 Quantcast Advertise
11.10.1 Quantcast Advertise Company Detail
11.10.2 Quantcast Advertise Business Overview
11.10.3 Quantcast Advertise Programmatic Display Advertising Platform Introduction
11.10.4 Quantcast Advertise Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.10.5 Quantcast Advertise Recent Development
11.11 Choozle
11.11.1 Choozle Company Detail
11.11.2 Choozle Business Overview
11.11.3 Choozle Programmatic Display Advertising Platform Introduction
11.11.4 Choozle Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.11.5 Choozle Recent Development
11.12 Acquisio
11.12.1 Acquisio Company Detail
11.12.2 Acquisio Business Overview
11.12.3 Acquisio Programmatic Display Advertising Platform Introduction
11.12.4 Acquisio Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.12.5 Acquisio Recent Development
11.13 The Trade Desk
11.13.1 The Trade Desk Company Detail
11.13.2 The Trade Desk Business Overview
11.13.3 The Trade Desk Programmatic Display Advertising Platform Introduction
11.13.4 The Trade Desk Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.13.5 The Trade Desk Recent Development
11.14 Flashtalking
11.14.1 Flashtalking Company Detail
11.14.2 Flashtalking Business Overview
11.14.3 Flashtalking Programmatic Display Advertising Platform Introduction
11.14.4 Flashtalking Revenue in Programmatic Display Advertising Platform Business (2019-2024)
11.14.5 Flashtalking Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking

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