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Home > Global Programmatic Display Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Global Programmatic Display Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Publication ID: 
PB504251907
Publication Date: 
April 15, 2025
Pages: 
94
Publisher: 
MRRPB5
Countries: 
Global [1]
USD 4,250.00

Please choose the suitable license type from above. More details are given under tab "Report License Types" below.

IT Services [2]
Computing & Electronics [3]
Description: 

The global Programmatic Display market size was US$ 236810 million in 2024 and is forecast to a readjusted size of US$ 712900 million by 2031 with a CAGR of 17.3% during the forecast period 2025-2031.
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.
North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.
In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.
The global Programmatic Display market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten
By Type: (Dominant Segment vs High-Margin Innovation)
Real Time Bidding (RTB)
Programmatic Direct
Private Exchange Buying (PMP)
By Application: (Core Demand Driver vs Emerging Opportunity)
E-commerce Ads
Travel Ads
Game Ads
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Facebook in Europe)
- Emerging Product Trends: Real Time Bidding (RTB) adoption vs. Programmatic Direct premiumization
- Demand-Side Dynamics: E-commerce Ads growth in China vs. Travel Ads potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Programmatic Display market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Programmatic Direct in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Travel Ads in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Programmatic Display value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents: 

1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Real Time Bidding (RTB)
1.2.3 Programmatic Direct
1.2.4 Private Exchange Buying (PMP)
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 E-commerce Ads
1.3.3 Travel Ads
1.3.4 Game Ads
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Display Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Programmatic Display Revenue Market Share by Region (2020-2025)
2.4 Global Programmatic Display Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Programmatic Display Market Size and Prospective (2020-2031)
2.5.2 Europe Programmatic Display Market Size and Prospective (2020-2031)
2.5.3 China Programmatic Display Market Size and Prospective (2020-2031)
2.5.4 Japan Programmatic Display Market Size and Prospective (2020-2031)
2.5.5 Southeast Asia Programmatic Display Market Size and Prospective (2020-2031)
2.5.6 India Programmatic Display Market Size and Prospective (2020-2031)
2.5.7 Central & South America Programmatic Display Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Programmatic Display Historic Market Size by Type (2020-2025)
3.2 Global Programmatic Display Forecasted Market Size by Type (2026-2031)
3.3 Different Types Programmatic Display Representative Players
4 Breakdown Data by Application
4.1 Global Programmatic Display Historic Market Size by Application (2020-2025)
4.2 Global Programmatic Display Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Programmatic Display Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Programmatic Display Players by Revenue (2020-2025)
5.1.2 Global Programmatic Display Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Programmatic Display Revenue
5.4 Global Programmatic Display Market Concentration Analysis
5.4.1 Global Programmatic Display Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Programmatic Display Revenue in 2024
5.5 Global Key Players of Programmatic Display Head office and Area Served
5.6 Global Key Players of Programmatic Display, Product and Application
5.7 Global Key Players of Programmatic Display, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Programmatic Display Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Programmatic Display Market Size by Type (2020-2025)
6.1.2.2 North America Programmatic Display Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Programmatic Display Market Size by Application (2020-2025)
6.1.3.2 North America Programmatic Display Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Programmatic Display Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Programmatic Display Market Size by Type (2020-2025)
6.2.2.2 Europe Programmatic Display Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Programmatic Display Market Size by Application (2020-2025)
6.2.3.2 Europe Programmatic Display Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Programmatic Display Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Programmatic Display Market Size by Type (2020-2025)
6.3.2.2 China Programmatic Display Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Programmatic Display Market Size by Application (2020-2025)
6.3.3.2 China Programmatic Display Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Programmatic Display Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Programmatic Display Market Size by Type (2020-2025)
6.4.2.2 Japan Programmatic Display Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Programmatic Display Market Size by Application (2020-2025)
6.4.3.2 Japan Programmatic Display Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments and Downstream
6.5.1 Southeast Asia Programmatic Display Revenue by Company (2020-2025)
6.5.2 Southeast Asia Market Size by Type
6.5.2.1 Southeast Asia Programmatic Display Market Size by Type (2020-2025)
6.5.2.2 Southeast Asia Programmatic Display Market Share by Type (2020-2025)
6.5.3 Southeast Asia Market Size by Application
6.5.3.1 Southeast Asia Programmatic Display Market Size by Application (2020-2025)
6.5.3.2 Southeast Asia Programmatic Display Market Share by Application (2020-2025)
6.5.4 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments and Downstream
6.6.1 India Programmatic Display Revenue by Company (2020-2025)
6.6.2 India Market Size by Type
6.6.2.1 India Programmatic Display Market Size by Type (2020-2025)
6.6.2.2 India Programmatic Display Market Share by Type (2020-2025)
6.6.3 India Market Size by Application
6.6.3.1 India Programmatic Display Market Size by Application (2020-2025)
6.6.3.2 India Programmatic Display Market Share by Application (2020-2025)
6.6.4 India Market Trend and Opportunities
7 Key Players Profiles
7.1 Facebook
7.1.1 Facebook Company Details
7.1.2 Facebook Business Overview
7.1.3 Facebook Programmatic Display Introduction
7.1.4 Facebook Revenue in Programmatic Display Business (2020-2025)
7.1.5 Facebook Recent Development
7.2 Google (Doubleclick)
7.2.1 Google (Doubleclick) Company Details
7.2.2 Google (Doubleclick) Business Overview
7.2.3 Google (Doubleclick) Programmatic Display Introduction
7.2.4 Google (Doubleclick) Revenue in Programmatic Display Business (2020-2025)
7.2.5 Google (Doubleclick) Recent Development
7.3 Amazon
7.3.1 Amazon Company Details
7.3.2 Amazon Business Overview
7.3.3 Amazon Programmatic Display Introduction
7.3.4 Amazon Revenue in Programmatic Display Business (2020-2025)
7.3.5 Amazon Recent Development
7.4 Alibaba
7.4.1 Alibaba Company Details
7.4.2 Alibaba Business Overview
7.4.3 Alibaba Programmatic Display Introduction
7.4.4 Alibaba Revenue in Programmatic Display Business (2020-2025)
7.4.5 Alibaba Recent Development
7.5 Adobe Systems Incorporated
7.5.1 Adobe Systems Incorporated Company Details
7.5.2 Adobe Systems Incorporated Business Overview
7.5.3 Adobe Systems Incorporated Programmatic Display Introduction
7.5.4 Adobe Systems Incorporated Revenue in Programmatic Display Business (2020-2025)
7.5.5 Adobe Systems Incorporated Recent Development
7.6 Tencent
7.6.1 Tencent Company Details
7.6.2 Tencent Business Overview
7.6.3 Tencent Programmatic Display Introduction
7.6.4 Tencent Revenue in Programmatic Display Business (2020-2025)
7.6.5 Tencent Recent Development
7.7 Baidu
7.7.1 Baidu Company Details
7.7.2 Baidu Business Overview
7.7.3 Baidu Programmatic Display Introduction
7.7.4 Baidu Revenue in Programmatic Display Business (2020-2025)
7.7.5 Baidu Recent Development
7.8 ByteDance
7.8.1 ByteDance Company Details
7.8.2 ByteDance Business Overview
7.8.3 ByteDance Programmatic Display Introduction
7.8.4 ByteDance Revenue in Programmatic Display Business (2020-2025)
7.8.5 ByteDance Recent Development
7.9 Verizon Communications
7.9.1 Verizon Communications Company Details
7.9.2 Verizon Communications Business Overview
7.9.3 Verizon Communications Programmatic Display Introduction
7.9.4 Verizon Communications Revenue in Programmatic Display Business (2020-2025)
7.9.5 Verizon Communications Recent Development
7.10 eBay
7.10.1 eBay Company Details
7.10.2 eBay Business Overview
7.10.3 eBay Programmatic Display Introduction
7.10.4 eBay Revenue in Programmatic Display Business (2020-2025)
7.10.5 eBay Recent Development
7.11 Expedia
7.11.1 Expedia Company Details
7.11.2 Expedia Business Overview
7.11.3 Expedia Programmatic Display Introduction
7.11.4 Expedia Revenue in Programmatic Display Business (2020-2025)
7.11.5 Expedia Recent Development
7.12 MediaMath
7.12.1 MediaMath Company Details
7.12.2 MediaMath Business Overview
7.12.3 MediaMath Programmatic Display Introduction
7.12.4 MediaMath Revenue in Programmatic Display Business (2020-2025)
7.12.5 MediaMath Recent Development
7.13 The Trade Desk
7.13.1 The Trade Desk Company Details
7.13.2 The Trade Desk Business Overview
7.13.3 The Trade Desk Programmatic Display Introduction
7.13.4 The Trade Desk Revenue in Programmatic Display Business (2020-2025)
7.13.5 The Trade Desk Recent Development
7.14 Xandr
7.14.1 Xandr Company Details
7.14.2 Xandr Business Overview
7.14.3 Xandr Programmatic Display Introduction
7.14.4 Xandr Revenue in Programmatic Display Business (2020-2025)
7.14.5 Xandr Recent Development
7.15 Rakuten
7.15.1 Rakuten Company Details
7.15.2 Rakuten Business Overview
7.15.3 Rakuten Programmatic Display Introduction
7.15.4 Rakuten Revenue in Programmatic Display Business (2020-2025)
7.15.5 Rakuten Recent Development
8 Programmatic Display Market Dynamics
8.1 Programmatic Display Industry Trends
8.2 Programmatic Display Market Drivers
8.3 Programmatic Display Market Challenges
8.4 Programmatic Display Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer

Companies Mentioned: 

Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten

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