"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
Market Analysis and Insights: Global Public Relations (PR) Tools Market
The global Public Relations (PR) Tools market is projected to grow from US$ 4508.8 million in 2024 to US$ 8252.6 million by 2030, at a Compound Annual Growth Rate (CAGR) of 10.6% during the forecast period.
The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.
The United States is the largest market with about 35%, followed by Europe with about 30%.
Report Covers:
This report presents an overview of global market for Public Relations (PR) Tools market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Public Relations (PR) Tools, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Public Relations (PR) Tools, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Public Relations (PR) Tools revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Public Relations (PR) Tools market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Public Relations (PR) Tools revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Segment by Type
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Segment by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Public Relations (PR) Tools in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Public Relations (PR) Tools companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Public Relations (PR) Tools revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Public Relations (PR) Tools Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Publishing Tools
1.2.3 Social Media Monitoring & Management
1.2.4 Content Creation and Distribution
1.2.5 Data Aggregation, Monitoring and Analysis
1.2.6 Relationship Management
1.3 Market by Application
1.3.1 Global Public Relations (PR) Tools Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Consumer Goods and Retail
1.3.4 Government and Public Sector
1.3.5 IT & Telecom & Healthcare
1.3.6 Media & Entertainment
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Public Relations (PR) Tools Market Perspective (2019-2030)
2.2 Global Public Relations (PR) Tools Growth Trends by Region
2.2.1 Public Relations (PR) Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Public Relations (PR) Tools Historic Market Size by Region (2019-2024)
2.2.3 Public Relations (PR) Tools Forecasted Market Size by Region (2025-2030)
2.3 Public Relations (PR) Tools Market Dynamics
2.3.1 Public Relations (PR) Tools Industry Trends
2.3.2 Public Relations (PR) Tools Market Drivers
2.3.3 Public Relations (PR) Tools Market Challenges
2.3.4 Public Relations (PR) Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Public Relations (PR) Tools by Players
3.1.1 Global Public Relations (PR) Tools Revenue by Players (2019-2024)
3.1.2 Global Public Relations (PR) Tools Revenue Market Share by Players (2019-2024)
3.2 Global Public Relations (PR) Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Public Relations (PR) Tools, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Public Relations (PR) Tools Market Concentration Ratio
3.4.1 Global Public Relations (PR) Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Public Relations (PR) Tools Revenue in 2023
3.5 Global Key Players of Public Relations (PR) Tools Head office and Area Served
3.6 Global Key Players of Public Relations (PR) Tools, Product and Application
3.7 Global Key Players of Public Relations (PR) Tools, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Public Relations (PR) Tools Breakdown Data by Type
4.1 Global Public Relations (PR) Tools Historic Market Size by Type (2019-2024)
4.2 Global Public Relations (PR) Tools Forecasted Market Size by Type (2025-2030)
5 Public Relations (PR) Tools Breakdown Data by Application
5.1 Global Public Relations (PR) Tools Historic Market Size by Application (2019-2024)
5.2 Global Public Relations (PR) Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Public Relations (PR) Tools Market Size (2019-2030)
6.2 North America Public Relations (PR) Tools Market Size by Type
6.2.1 North America Public Relations (PR) Tools Market Size by Type (2019-2024)
6.2.2 North America Public Relations (PR) Tools Market Size by Type (2025-2030)
6.2.3 North America Public Relations (PR) Tools Market Share by Type (2019-2030)
6.3 North America Public Relations (PR) Tools Market Size by Application
6.3.1 North America Public Relations (PR) Tools Market Size by Application (2019-2024)
6.3.2 North America Public Relations (PR) Tools Market Size by Application (2025-2030)
6.3.3 North America Public Relations (PR) Tools Market Share by Application (2019-2030)
6.4 North America Public Relations (PR) Tools Market Size by Country
6.4.1 North America Public Relations (PR) Tools Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Public Relations (PR) Tools Market Size by Country (2019-2024)
6.4.3 North America Public Relations (PR) Tools Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Public Relations (PR) Tools Market Size (2019-2030)
7.2 Europe Public Relations (PR) Tools Market Size by Type
7.2.1 Europe Public Relations (PR) Tools Market Size by Type (2019-2024)
7.2.2 Europe Public Relations (PR) Tools Market Size by Type (2025-2030)
7.2.3 Europe Public Relations (PR) Tools Market Share by Type (2019-2030)
7.3 Europe Public Relations (PR) Tools Market Size by Application
7.3.1 Europe Public Relations (PR) Tools Market Size by Application (2019-2024)
7.3.2 Europe Public Relations (PR) Tools Market Size by Application (2025-2030)
7.3.3 Europe Public Relations (PR) Tools Market Share by Application (2019-2030)
7.4 Europe Public Relations (PR) Tools Market Size by Country
7.4.1 Europe Public Relations (PR) Tools Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Public Relations (PR) Tools Market Size by Country (2019-2024)
7.4.3 Europe Public Relations (PR) Tools Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Public Relations (PR) Tools Market Size (2019-2030)
8.2 China Public Relations (PR) Tools Market Size by Type
8.2.1 China Public Relations (PR) Tools Market Size by Type (2019-2024)
8.2.2 China Public Relations (PR) Tools Market Size by Type (2025-2030)
8.2.3 China Public Relations (PR) Tools Market Share by Type (2019-2030)
8.3 China Public Relations (PR) Tools Market Size by Application
8.3.1 China Public Relations (PR) Tools Market Size by Application (2019-2024)
8.3.2 China Public Relations (PR) Tools Market Size by Application (2025-2030)
8.3.3 China Public Relations (PR) Tools Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Public Relations (PR) Tools Market Size (2019-2030)
9.2 Asia Public Relations (PR) Tools Market Size by Type
9.2.1 Asia Public Relations (PR) Tools Market Size by Type (2019-2024)
9.2.2 Asia Public Relations (PR) Tools Market Size by Type (2025-2030)
9.2.3 Asia Public Relations (PR) Tools Market Share by Type (2019-2030)
9.3 Asia Public Relations (PR) Tools Market Size by Application
9.3.1 Asia Public Relations (PR) Tools Market Size by Application (2019-2024)
9.3.2 Asia Public Relations (PR) Tools Market Size by Application (2025-2030)
9.3.3 Asia Public Relations (PR) Tools Market Share by Application (2019-2030)
9.4 Asia Public Relations (PR) Tools Market Size by Region
9.4.1 Asia Public Relations (PR) Tools Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Public Relations (PR) Tools Market Size by Region (2019-2024)
9.4.3 Asia Public Relations (PR) Tools Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Type
10.2.1 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Application
10.3.1 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Country
10.4.1 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Public Relations (PR) Tools Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Outbrain
11.1.1 Outbrain Company Details
11.1.2 Outbrain Business Overview
11.1.3 Outbrain Public Relations (PR) Tools Introduction
11.1.4 Outbrain Revenue in Public Relations (PR) Tools Business (2019-2024)
11.1.5 Outbrain Recent Developments
11.2 Google
11.2.1 Google Company Details
11.2.2 Google Business Overview
11.2.3 Google Public Relations (PR) Tools Introduction
11.2.4 Google Revenue in Public Relations (PR) Tools Business (2019-2024)
11.2.5 Google Recent Developments
11.3 Business Wire
11.3.1 Business Wire Company Details
11.3.2 Business Wire Business Overview
11.3.3 Business Wire Public Relations (PR) Tools Introduction
11.3.4 Business Wire Revenue in Public Relations (PR) Tools Business (2019-2024)
11.3.5 Business Wire Recent Developments
11.4 Salesforce
11.4.1 Salesforce Company Details
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Public Relations (PR) Tools Introduction
11.4.4 Salesforce Revenue in Public Relations (PR) Tools Business (2019-2024)
11.4.5 Salesforce Recent Developments
11.5 Meltwater
11.5.1 Meltwater Company Details
11.5.2 Meltwater Business Overview
11.5.3 Meltwater Public Relations (PR) Tools Introduction
11.5.4 Meltwater Revenue in Public Relations (PR) Tools Business (2019-2024)
11.5.5 Meltwater Recent Developments
11.6 Cision AB
11.6.1 Cision AB Company Details
11.6.2 Cision AB Business Overview
11.6.3 Cision AB Public Relations (PR) Tools Introduction
11.6.4 Cision AB Revenue in Public Relations (PR) Tools Business (2019-2024)
11.6.5 Cision AB Recent Developments
11.7 AirPR Software
11.7.1 AirPR Software Company Details
11.7.2 AirPR Software Business Overview
11.7.3 AirPR Software Public Relations (PR) Tools Introduction
11.7.4 AirPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.7.5 AirPR Software Recent Developments
11.8 IrisPR Software
11.8.1 IrisPR Software Company Details
11.8.2 IrisPR Software Business Overview
11.8.3 IrisPR Software Public Relations (PR) Tools Introduction
11.8.4 IrisPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.8.5 IrisPR Software Recent Developments
11.9 ISentia
11.9.1 ISentia Company Details
11.9.2 ISentia Business Overview
11.9.3 ISentia Public Relations (PR) Tools Introduction
11.9.4 ISentia Revenue in Public Relations (PR) Tools Business (2019-2024)
11.9.5 ISentia Recent Developments
11.10 Onalytica
11.10.1 Onalytica Company Details
11.10.2 Onalytica Business Overview
11.10.3 Onalytica Public Relations (PR) Tools Introduction
11.10.4 Onalytica Revenue in Public Relations (PR) Tools Business (2019-2024)
11.10.5 Onalytica Recent Developments
11.11 Prezly
11.11.1 Prezly Company Details
11.11.2 Prezly Business Overview
11.11.3 Prezly Public Relations (PR) Tools Introduction
11.11.4 Prezly Revenue in Public Relations (PR) Tools Business (2019-2024)
11.11.5 Prezly Recent Developments
11.12 IPR Software
11.12.1 IPR Software Company Details
11.12.2 IPR Software Business Overview
11.12.3 IPR Software Public Relations (PR) Tools Introduction
11.12.4 IPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.12.5 IPR Software Recent Developments
11.13 TrendKite
11.13.1 TrendKite Company Details
11.13.2 TrendKite Business Overview
11.13.3 TrendKite Public Relations (PR) Tools Introduction
11.13.4 TrendKite Revenue in Public Relations (PR) Tools Business (2019-2024)
11.13.5 TrendKite Recent Developments
11.14 Agility
11.14.1 Agility Company Details
11.14.2 Agility Business Overview
11.14.3 Agility Public Relations (PR) Tools Introduction
11.14.4 Agility Revenue in Public Relations (PR) Tools Business (2019-2024)
11.14.5 Agility Recent Developments
11.15 Red Wheat
11.15.1 Red Wheat Company Details
11.15.2 Red Wheat Business Overview
11.15.3 Red Wheat Public Relations (PR) Tools Introduction
11.15.4 Red Wheat Revenue in Public Relations (PR) Tools Business (2019-2024)
11.15.5 Red Wheat Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
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*If Applicable.
