
The global market for Retargeting Software was valued at US$ 1971 million in the year 2024 and is projected to reach a revised size of US$ 4556 million by 2031, growing at a CAGR of 12.9% during the forecast period.
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.
Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.
The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.
This report aims to provide a comprehensive presentation of the global market for Retargeting Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Retargeting Software.
The Retargeting Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Retargeting Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Retargeting Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Segment by Type
Cloud Based
On Premises
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Retargeting Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Retargeting Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud Based
1.2.3 On Premises
1.3 Market by Application
1.3.1 Global Retargeting Software Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Retargeting Software Market Perspective (2020-2031)
2.2 Global Retargeting Software Growth Trends by Region
2.2.1 Global Retargeting Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Retargeting Software Historic Market Size by Region (2020-2025)
2.2.3 Retargeting Software Forecasted Market Size by Region (2026-2031)
2.3 Retargeting Software Market Dynamics
2.3.1 Retargeting Software Industry Trends
2.3.2 Retargeting Software Market Drivers
2.3.3 Retargeting Software Market Challenges
2.3.4 Retargeting Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Retargeting Software Players by Revenue
3.1.1 Global Top Retargeting Software Players by Revenue (2020-2025)
3.1.2 Global Retargeting Software Revenue Market Share by Players (2020-2025)
3.2 Global Retargeting Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Retargeting Software Revenue
3.4 Global Retargeting Software Market Concentration Ratio
3.4.1 Global Retargeting Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Retargeting Software Revenue in 2024
3.5 Global Key Players of Retargeting Software Head office and Area Served
3.6 Global Key Players of Retargeting Software, Product and Application
3.7 Global Key Players of Retargeting Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Retargeting Software Breakdown Data by Type
4.1 Global Retargeting Software Historic Market Size by Type (2020-2025)
4.2 Global Retargeting Software Forecasted Market Size by Type (2026-2031)
5 Retargeting Software Breakdown Data by Application
5.1 Global Retargeting Software Historic Market Size by Application (2020-2025)
5.2 Global Retargeting Software Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Retargeting Software Market Size (2020-2031)
6.2 North America Retargeting Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Retargeting Software Market Size by Country (2020-2025)
6.4 North America Retargeting Software Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Retargeting Software Market Size (2020-2031)
7.2 Europe Retargeting Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Retargeting Software Market Size by Country (2020-2025)
7.4 Europe Retargeting Software Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Retargeting Software Market Size (2020-2031)
8.2 Asia-Pacific Retargeting Software Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Retargeting Software Market Size by Region (2020-2025)
8.4 Asia-Pacific Retargeting Software Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Retargeting Software Market Size (2020-2031)
9.2 Latin America Retargeting Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Retargeting Software Market Size by Country (2020-2025)
9.4 Latin America Retargeting Software Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Retargeting Software Market Size (2020-2031)
10.2 Middle East & Africa Retargeting Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Retargeting Software Market Size by Country (2020-2025)
10.4 Middle East & Africa Retargeting Software Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AdRoll
11.1.1 AdRoll Company Details
11.1.2 AdRoll Business Overview
11.1.3 AdRoll Retargeting Software Introduction
11.1.4 AdRoll Revenue in Retargeting Software Business (2020-2025)
11.1.5 AdRoll Recent Development
11.2 Jabmo
11.2.1 Jabmo Company Details
11.2.2 Jabmo Business Overview
11.2.3 Jabmo Retargeting Software Introduction
11.2.4 Jabmo Revenue in Retargeting Software Business (2020-2025)
11.2.5 Jabmo Recent Development
11.3 Outbrain
11.3.1 Outbrain Company Details
11.3.2 Outbrain Business Overview
11.3.3 Outbrain Retargeting Software Introduction
11.3.4 Outbrain Revenue in Retargeting Software Business (2020-2025)
11.3.5 Outbrain Recent Development
11.4 SteelHouse
11.4.1 SteelHouse Company Details
11.4.2 SteelHouse Business Overview
11.4.3 SteelHouse Retargeting Software Introduction
11.4.4 SteelHouse Revenue in Retargeting Software Business (2020-2025)
11.4.5 SteelHouse Recent Development
11.5 Justuno
11.5.1 Justuno Company Details
11.5.2 Justuno Business Overview
11.5.3 Justuno Retargeting Software Introduction
11.5.4 Justuno Revenue in Retargeting Software Business (2020-2025)
11.5.5 Justuno Recent Development
11.6 Criteo
11.6.1 Criteo Company Details
11.6.2 Criteo Business Overview
11.6.3 Criteo Retargeting Software Introduction
11.6.4 Criteo Revenue in Retargeting Software Business (2020-2025)
11.6.5 Criteo Recent Development
11.7 Mailchimp
11.7.1 Mailchimp Company Details
11.7.2 Mailchimp Business Overview
11.7.3 Mailchimp Retargeting Software Introduction
11.7.4 Mailchimp Revenue in Retargeting Software Business (2020-2025)
11.7.5 Mailchimp Recent Development
11.8 ReTargeter
11.8.1 ReTargeter Company Details
11.8.2 ReTargeter Business Overview
11.8.3 ReTargeter Retargeting Software Introduction
11.8.4 ReTargeter Revenue in Retargeting Software Business (2020-2025)
11.8.5 ReTargeter Recent Development
11.9 OptiMonk
11.9.1 OptiMonk Company Details
11.9.2 OptiMonk Business Overview
11.9.3 OptiMonk Retargeting Software Introduction
11.9.4 OptiMonk Revenue in Retargeting Software Business (2020-2025)
11.9.5 OptiMonk Recent Development
11.10 Marin Software
11.10.1 Marin Software Company Details
11.10.2 Marin Software Business Overview
11.10.3 Marin Software Retargeting Software Introduction
11.10.4 Marin Software Revenue in Retargeting Software Business (2020-2025)
11.10.5 Marin Software Recent Development
11.11 Retargeting
11.11.1 Retargeting Company Details
11.11.2 Retargeting Business Overview
11.11.3 Retargeting Retargeting Software Introduction
11.11.4 Retargeting Revenue in Retargeting Software Business (2020-2025)
11.11.5 Retargeting Recent Development
11.12 Match2One
11.12.1 Match2One Company Details
11.12.2 Match2One Business Overview
11.12.3 Match2One Retargeting Software Introduction
11.12.4 Match2One Revenue in Retargeting Software Business (2020-2025)
11.12.5 Match2One Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Ìý
Ìý
*If Applicable.
