Global Sentiment and Text Behavior Analysis Software Market Research Report 2025

Publication ID:

PB506256251

Publication Date:

June 10, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

The global market for Sentiment and Text Behavior Analysis Software was valued at US$ 2123 million in the year 2024 and is projected to reach a revised size of US$ 6801 million by 2031, growing at a CAGR of 18.1% during the forecast period.
Sentiment and Text Behavior Analysis Software refers to digital tools that use natural language processing (NLP), machine learning (ML), and artificial intelligence (AI) to analyze written or spoken language in order to detect and interpret human emotions, opinions, intentions, and behavioral patterns. These tools examine text data鈥攕uch as social media posts, emails, chats, customer reviews, surveys, and support tickets鈥攖o identify sentiment (positive, negative, or neutral) and deeper emotional cues like frustration, excitement, or sarcasm. In addition to sentiment, the software may analyze tone, intent, language structure, and behavioral signals to help businesses better understand customer feedback, monitor employee communication, track brand reputation, or even detect risks in real-time.
North American market for Sentiment and Text Behavior Analysis Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Sentiment and Text Behavior Analysis Software is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Sentiment and Text Behavior Analysis Software in Large Enterprises is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Sentiment and Text Behavior Analysis Software include Lexalytics, MonkeyLearn, IBM Watson, Meltwater, HubSpot Service Hub, Brandwatch, Hootsuite, Sprout Social, MeaningCloud, Qualtrics, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Sentiment and Text Behavior Analysis Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sentiment and Text Behavior Analysis Software.
The Sentiment and Text Behavior Analysis Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Sentiment and Text Behavior Analysis Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Sentiment and Text Behavior Analysis Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Lexalytics
MonkeyLearn
IBM Watson
Meltwater
HubSpot Service Hub
Brandwatch
Hootsuite
Sprout Social
MeaningCloud
Qualtrics
RapidMiner
Repustate
Medallia
Segment by Type
On-Premise
Cloud-Based
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Sentiment and Text Behavior Analysis Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Sentiment and Text Behavior Analysis Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 On-Premise
1.2.3 Cloud-Based
1.3 Market by Application
1.3.1 Global Sentiment and Text Behavior Analysis Software Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 Small and Medium-sized Enterprises (SMEs)
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Sentiment and Text Behavior Analysis Software Market Perspective (2020-2031)
2.2 Global Sentiment and Text Behavior Analysis Software Growth Trends by Region
2.2.1 Global Sentiment and Text Behavior Analysis Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Sentiment and Text Behavior Analysis Software Historic Market Size by Region (2020-2025)
2.2.3 Sentiment and Text Behavior Analysis Software Forecasted Market Size by Region (2026-2031)
2.3 Sentiment and Text Behavior Analysis Software Market Dynamics
2.3.1 Sentiment and Text Behavior Analysis Software Industry Trends
2.3.2 Sentiment and Text Behavior Analysis Software Market Drivers
2.3.3 Sentiment and Text Behavior Analysis Software Market Challenges
2.3.4 Sentiment and Text Behavior Analysis Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Sentiment and Text Behavior Analysis Software Players by Revenue
3.1.1 Global Top Sentiment and Text Behavior Analysis Software Players by Revenue (2020-2025)
3.1.2 Global Sentiment and Text Behavior Analysis Software Revenue Market Share by Players (2020-2025)
3.2 Global Top Sentiment and Text Behavior Analysis Software Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Sentiment and Text Behavior Analysis Software Revenue
3.4 Global Sentiment and Text Behavior Analysis Software Market Concentration Ratio
3.4.1 Global Sentiment and Text Behavior Analysis Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Sentiment and Text Behavior Analysis Software Revenue in 2024
3.5 Global Key Players of Sentiment and Text Behavior Analysis Software Head office and Area Served
3.6 Global Key Players of Sentiment and Text Behavior Analysis Software, Product and Application
3.7 Global Key Players of Sentiment and Text Behavior Analysis Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Sentiment and Text Behavior Analysis Software Breakdown Data by Type
4.1 Global Sentiment and Text Behavior Analysis Software Historic Market Size by Type (2020-2025)
4.2 Global Sentiment and Text Behavior Analysis Software Forecasted Market Size by Type (2026-2031)
5 Sentiment and Text Behavior Analysis Software Breakdown Data by Application
5.1 Global Sentiment and Text Behavior Analysis Software Historic Market Size by Application (2020-2025)
5.2 Global Sentiment and Text Behavior Analysis Software Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Sentiment and Text Behavior Analysis Software Market Size (2020-2031)
6.2 North America Sentiment and Text Behavior Analysis Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Sentiment and Text Behavior Analysis Software Market Size by Country (2020-2025)
6.4 North America Sentiment and Text Behavior Analysis Software Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Sentiment and Text Behavior Analysis Software Market Size (2020-2031)
7.2 Europe Sentiment and Text Behavior Analysis Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Sentiment and Text Behavior Analysis Software Market Size by Country (2020-2025)
7.4 Europe Sentiment and Text Behavior Analysis Software Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Sentiment and Text Behavior Analysis Software Market Size (2020-2031)
8.2 Asia-Pacific Sentiment and Text Behavior Analysis Software Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Sentiment and Text Behavior Analysis Software Market Size by Region (2020-2025)
8.4 Asia-Pacific Sentiment and Text Behavior Analysis Software Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Sentiment and Text Behavior Analysis Software Market Size (2020-2031)
9.2 Latin America Sentiment and Text Behavior Analysis Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Sentiment and Text Behavior Analysis Software Market Size by Country (2020-2025)
9.4 Latin America Sentiment and Text Behavior Analysis Software Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Sentiment and Text Behavior Analysis Software Market Size (2020-2031)
10.2 Middle East & Africa Sentiment and Text Behavior Analysis Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Sentiment and Text Behavior Analysis Software Market Size by Country (2020-2025)
10.4 Middle East & Africa Sentiment and Text Behavior Analysis Software Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Lexalytics
11.1.1 Lexalytics Company Details
11.1.2 Lexalytics Business Overview
11.1.3 Lexalytics Sentiment and Text Behavior Analysis Software Introduction
11.1.4 Lexalytics Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.1.5 Lexalytics Recent Development
11.2 MonkeyLearn
11.2.1 MonkeyLearn Company Details
11.2.2 MonkeyLearn Business Overview
11.2.3 MonkeyLearn Sentiment and Text Behavior Analysis Software Introduction
11.2.4 MonkeyLearn Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.2.5 MonkeyLearn Recent Development
11.3 IBM Watson
11.3.1 IBM Watson Company Details
11.3.2 IBM Watson Business Overview
11.3.3 IBM Watson Sentiment and Text Behavior Analysis Software Introduction
11.3.4 IBM Watson Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.3.5 IBM Watson Recent Development
11.4 Meltwater
11.4.1 Meltwater Company Details
11.4.2 Meltwater Business Overview
11.4.3 Meltwater Sentiment and Text Behavior Analysis Software Introduction
11.4.4 Meltwater Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.4.5 Meltwater Recent Development
11.5 HubSpot Service Hub
11.5.1 HubSpot Service Hub Company Details
11.5.2 HubSpot Service Hub Business Overview
11.5.3 HubSpot Service Hub Sentiment and Text Behavior Analysis Software Introduction
11.5.4 HubSpot Service Hub Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.5.5 HubSpot Service Hub Recent Development
11.6 Brandwatch
11.6.1 Brandwatch Company Details
11.6.2 Brandwatch Business Overview
11.6.3 Brandwatch Sentiment and Text Behavior Analysis Software Introduction
11.6.4 Brandwatch Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.6.5 Brandwatch Recent Development
11.7 Hootsuite
11.7.1 Hootsuite Company Details
11.7.2 Hootsuite Business Overview
11.7.3 Hootsuite Sentiment and Text Behavior Analysis Software Introduction
11.7.4 Hootsuite Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.7.5 Hootsuite Recent Development
11.8 Sprout Social
11.8.1 Sprout Social Company Details
11.8.2 Sprout Social Business Overview
11.8.3 Sprout Social Sentiment and Text Behavior Analysis Software Introduction
11.8.4 Sprout Social Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.8.5 Sprout Social Recent Development
11.9 MeaningCloud
11.9.1 MeaningCloud Company Details
11.9.2 MeaningCloud Business Overview
11.9.3 MeaningCloud Sentiment and Text Behavior Analysis Software Introduction
11.9.4 MeaningCloud Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.9.5 MeaningCloud Recent Development
11.10 Qualtrics
11.10.1 Qualtrics Company Details
11.10.2 Qualtrics Business Overview
11.10.3 Qualtrics Sentiment and Text Behavior Analysis Software Introduction
11.10.4 Qualtrics Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.10.5 Qualtrics Recent Development
11.11 RapidMiner
11.11.1 RapidMiner Company Details
11.11.2 RapidMiner Business Overview
11.11.3 RapidMiner Sentiment and Text Behavior Analysis Software Introduction
11.11.4 RapidMiner Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.11.5 RapidMiner Recent Development
11.12 Repustate
11.12.1 Repustate Company Details
11.12.2 Repustate Business Overview
11.12.3 Repustate Sentiment and Text Behavior Analysis Software Introduction
11.12.4 Repustate Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.12.5 Repustate Recent Development
11.13 Medallia
11.13.1 Medallia Company Details
11.13.2 Medallia Business Overview
11.13.3 Medallia Sentiment and Text Behavior Analysis Software Introduction
11.13.4 Medallia Revenue in Sentiment and Text Behavior Analysis Software Business (2020-2025)
11.13.5 Medallia Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

Lexalytics
MonkeyLearn
IBM Watson
Meltwater
HubSpot Service Hub
Brandwatch
Hootsuite
Sprout Social
MeaningCloud
Qualtrics
RapidMiner
Repustate
Medallia

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