

Smart tourism refers to the application of information and communication technology for developing innovative tools in tourism.It supports integrated efforts at a destination to find innovative ways to collect and use data derived from physical infrastructure, social connectedness and organizational sources (both government and non-government), and users in combination with advanced technologies to increase efficiency, sustainability, experiences. The information and communication technology tools used for smart tourism include IoT, mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities.The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed.
Market Analysis and Insights: Global Smart Tourism Market
The global Smart Tourism market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Smart Tourism is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Smart Tourism is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Smart Tourism is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Smart Tourism include Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz and MakeMyTrip, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Smart Tourism is widely used in various fields, such as Making Reservations, Translation Services, Direction Guidance and Audio Guidance, etc. Making Reservations provides greatest supports to the Smart Tourism industry development. In 2023, global % revenue of Smart Tourism went into Making Reservations filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Smart Tourism market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Smart Tourism, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Smart Tourism, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Smart Tourism revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Smart Tourism market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Smart Tourism revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Booking Holdings
TripAdvisor
Expedia
HomeAway
Kayak
QUNR
Ctrip
Orbitz
MakeMyTrip
TravelZoo
Sabre Corporation
Opodo
Travelgenio
Voyages
Webjet
Wotif
Segment by Type
Online
Offline
Segment by Application
Making Reservations
Translation Services
Direction Guidance
Audio Guidance
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Smart Tourism in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Smart Tourism companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Smart Tourism revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Smart Tourism Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Online
1.2.3 Offline
1.3 Market by Application
1.3.1 Global Smart Tourism Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Making Reservations
1.3.3 Translation Services
1.3.4 Direction Guidance
1.3.5 Audio Guidance
1.3.6 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Smart Tourism Market Perspective (2019-2030)
2.2 Global Smart Tourism Growth Trends by Region
2.2.1 Smart Tourism Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Smart Tourism Historic Market Size by Region (2019-2024)
2.2.3 Smart Tourism Forecasted Market Size by Region (2025-2030)
2.3 Smart Tourism Market Dynamics
2.3.1 Smart Tourism Industry Trends
2.3.2 Smart Tourism Market Drivers
2.3.3 Smart Tourism Market Challenges
2.3.4 Smart Tourism Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Smart Tourism by Players
3.1.1 Global Smart Tourism Revenue by Players (2019-2024)
3.1.2 Global Smart Tourism Revenue Market Share by Players (2019-2024)
3.2 Global Smart Tourism Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Smart Tourism, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Smart Tourism Market Concentration Ratio
3.4.1 Global Smart Tourism Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Smart Tourism Revenue in 2023
3.5 Global Key Players of Smart Tourism Head office and Area Served
3.6 Global Key Players of Smart Tourism, Product and Application
3.7 Global Key Players of Smart Tourism, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Smart Tourism Breakdown Data by Type
4.1 Global Smart Tourism Historic Market Size by Type (2019-2024)
4.2 Global Smart Tourism Forecasted Market Size by Type (2025-2030)
5 Smart Tourism Breakdown Data by Application
5.1 Global Smart Tourism Historic Market Size by Application (2019-2024)
5.2 Global Smart Tourism Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Smart Tourism Market Size (2019-2030)
6.2 North America Smart Tourism Market Size by Type
6.2.1 North America Smart Tourism Market Size by Type (2019-2024)
6.2.2 North America Smart Tourism Market Size by Type (2025-2030)
6.2.3 North America Smart Tourism Market Share by Type (2019-2030)
6.3 North America Smart Tourism Market Size by Application
6.3.1 North America Smart Tourism Market Size by Application (2019-2024)
6.3.2 North America Smart Tourism Market Size by Application (2025-2030)
6.3.3 North America Smart Tourism Market Share by Application (2019-2030)
6.4 North America Smart Tourism Market Size by Country
6.4.1 North America Smart Tourism Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Smart Tourism Market Size by Country (2019-2024)
6.4.3 North America Smart Tourism Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Smart Tourism Market Size (2019-2030)
7.2 Europe Smart Tourism Market Size by Type
7.2.1 Europe Smart Tourism Market Size by Type (2019-2024)
7.2.2 Europe Smart Tourism Market Size by Type (2025-2030)
7.2.3 Europe Smart Tourism Market Share by Type (2019-2030)
7.3 Europe Smart Tourism Market Size by Application
7.3.1 Europe Smart Tourism Market Size by Application (2019-2024)
7.3.2 Europe Smart Tourism Market Size by Application (2025-2030)
7.3.3 Europe Smart Tourism Market Share by Application (2019-2030)
7.4 Europe Smart Tourism Market Size by Country
7.4.1 Europe Smart Tourism Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Smart Tourism Market Size by Country (2019-2024)
7.4.3 Europe Smart Tourism Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Smart Tourism Market Size (2019-2030)
8.2 China Smart Tourism Market Size by Type
8.2.1 China Smart Tourism Market Size by Type (2019-2024)
8.2.2 China Smart Tourism Market Size by Type (2025-2030)
8.2.3 China Smart Tourism Market Share by Type (2019-2030)
8.3 China Smart Tourism Market Size by Application
8.3.1 China Smart Tourism Market Size by Application (2019-2024)
8.3.2 China Smart Tourism Market Size by Application (2025-2030)
8.3.3 China Smart Tourism Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Smart Tourism Market Size (2019-2030)
9.2 Asia Smart Tourism Market Size by Type
9.2.1 Asia Smart Tourism Market Size by Type (2019-2024)
9.2.2 Asia Smart Tourism Market Size by Type (2025-2030)
9.2.3 Asia Smart Tourism Market Share by Type (2019-2030)
9.3 Asia Smart Tourism Market Size by Application
9.3.1 Asia Smart Tourism Market Size by Application (2019-2024)
9.3.2 Asia Smart Tourism Market Size by Application (2025-2030)
9.3.3 Asia Smart Tourism Market Share by Application (2019-2030)
9.4 Asia Smart Tourism Market Size by Region
9.4.1 Asia Smart Tourism Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Smart Tourism Market Size by Region (2019-2024)
9.4.3 Asia Smart Tourism Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Smart Tourism Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Smart Tourism Market Size by Type
10.2.1 Middle East, Africa, and Latin America Smart Tourism Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Smart Tourism Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Smart Tourism Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Smart Tourism Market Size by Application
10.3.1 Middle East, Africa, and Latin America Smart Tourism Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Smart Tourism Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Smart Tourism Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Smart Tourism Market Size by Country
10.4.1 Middle East, Africa, and Latin America Smart Tourism Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Smart Tourism Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Smart Tourism Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Booking Holdings
11.1.1 Booking Holdings Company Details
11.1.2 Booking Holdings Business Overview
11.1.3 Booking Holdings Smart Tourism Introduction
11.1.4 Booking Holdings Revenue in Smart Tourism Business (2019-2024)
11.1.5 Booking Holdings Recent Developments
11.2 TripAdvisor
11.2.1 TripAdvisor Company Details
11.2.2 TripAdvisor Business Overview
11.2.3 TripAdvisor Smart Tourism Introduction
11.2.4 TripAdvisor Revenue in Smart Tourism Business (2019-2024)
11.2.5 TripAdvisor Recent Developments
11.3 Expedia
11.3.1 Expedia Company Details
11.3.2 Expedia Business Overview
11.3.3 Expedia Smart Tourism Introduction
11.3.4 Expedia Revenue in Smart Tourism Business (2019-2024)
11.3.5 Expedia Recent Developments
11.4 HomeAway
11.4.1 HomeAway Company Details
11.4.2 HomeAway Business Overview
11.4.3 HomeAway Smart Tourism Introduction
11.4.4 HomeAway Revenue in Smart Tourism Business (2019-2024)
11.4.5 HomeAway Recent Developments
11.5 Kayak
11.5.1 Kayak Company Details
11.5.2 Kayak Business Overview
11.5.3 Kayak Smart Tourism Introduction
11.5.4 Kayak Revenue in Smart Tourism Business (2019-2024)
11.5.5 Kayak Recent Developments
11.6 QUNR
11.6.1 QUNR Company Details
11.6.2 QUNR Business Overview
11.6.3 QUNR Smart Tourism Introduction
11.6.4 QUNR Revenue in Smart Tourism Business (2019-2024)
11.6.5 QUNR Recent Developments
11.7 Ctrip
11.7.1 Ctrip Company Details
11.7.2 Ctrip Business Overview
11.7.3 Ctrip Smart Tourism Introduction
11.7.4 Ctrip Revenue in Smart Tourism Business (2019-2024)
11.7.5 Ctrip Recent Developments
11.8 Orbitz
11.8.1 Orbitz Company Details
11.8.2 Orbitz Business Overview
11.8.3 Orbitz Smart Tourism Introduction
11.8.4 Orbitz Revenue in Smart Tourism Business (2019-2024)
11.8.5 Orbitz Recent Developments
11.9 MakeMyTrip
11.9.1 MakeMyTrip Company Details
11.9.2 MakeMyTrip Business Overview
11.9.3 MakeMyTrip Smart Tourism Introduction
11.9.4 MakeMyTrip Revenue in Smart Tourism Business (2019-2024)
11.9.5 MakeMyTrip Recent Developments
11.10 TravelZoo
11.10.1 TravelZoo Company Details
11.10.2 TravelZoo Business Overview
11.10.3 TravelZoo Smart Tourism Introduction
11.10.4 TravelZoo Revenue in Smart Tourism Business (2019-2024)
11.10.5 TravelZoo Recent Developments
11.11 Sabre Corporation
11.11.1 Sabre Corporation Company Details
11.11.2 Sabre Corporation Business Overview
11.11.3 Sabre Corporation Smart Tourism Introduction
11.11.4 Sabre Corporation Revenue in Smart Tourism Business (2019-2024)
11.11.5 Sabre Corporation Recent Developments
11.12 Opodo
11.12.1 Opodo Company Details
11.12.2 Opodo Business Overview
11.12.3 Opodo Smart Tourism Introduction
11.12.4 Opodo Revenue in Smart Tourism Business (2019-2024)
11.12.5 Opodo Recent Developments
11.13 Travelgenio
11.13.1 Travelgenio Company Details
11.13.2 Travelgenio Business Overview
11.13.3 Travelgenio Smart Tourism Introduction
11.13.4 Travelgenio Revenue in Smart Tourism Business (2019-2024)
11.13.5 Travelgenio Recent Developments
11.14 Voyages
11.14.1 Voyages Company Details
11.14.2 Voyages Business Overview
11.14.3 Voyages Smart Tourism Introduction
11.14.4 Voyages Revenue in Smart Tourism Business (2019-2024)
11.14.5 Voyages Recent Developments
11.15 Webjet
11.15.1 Webjet Company Details
11.15.2 Webjet Business Overview
11.15.3 Webjet Smart Tourism Introduction
11.15.4 Webjet Revenue in Smart Tourism Business (2019-2024)
11.15.5 Webjet Recent Developments
11.16 Wotif
11.16.1 Wotif Company Details
11.16.2 Wotif Business Overview
11.16.3 Wotif Smart Tourism Introduction
11.16.4 Wotif Revenue in Smart Tourism Business (2019-2024)
11.16.5 Wotif Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Booking Holdings
TripAdvisor
Expedia
HomeAway
Kayak
QUNR
Ctrip
Orbitz
MakeMyTrip
TravelZoo
Sabre Corporation
Opodo
Travelgenio
Voyages
Webjet
Wotif
Ìý
Ìý
*If Applicable.