Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from Software versus solutions that are mainly based on consulting services
Market Analysis and Insights: Global Social Analytics Applications Market
The global Social Analytics Applications market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Social Analytics Applications is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Social Analytics Applications is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Social Analytics Applications is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Social Analytics Applications include Hootsuite, Cision, Mention, Socialbakers, Sprinklr, Khoros, Clarabridge, Synthesio and Adobe, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Social Analytics Applications is widely used in various fields, such as Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users) and Small Enterprises(1-499 Users),, etc. Large Enterprises(1000+ Users) provides greatest supports to the Social Analytics Applications industry development. In 2023, global % revenue of Social Analytics Applications went into Large Enterprises(1000+ Users) filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Social Analytics Applications market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Social Analytics Applications, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Social Analytics Applications, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Social Analytics Applications revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Social Analytics Applications market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Social Analytics Applications revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Hootsuite
Cision
Mention
Socialbakers
Sprinklr
Khoros
Clarabridge
Synthesio
Adobe
Salesforce
Microsoft
NetBase
Oracle
Brandwatch
Segment by Type
Cloud-Based
On-Premises
Segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Social Analytics Applications in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Analytics Applications companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Social Analytics Applications revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Analytics Applications Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Social Analytics Applications Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises(1000+ Users)
1.3.3 Medium-Sized Enterprise(499-1000 Users)
1.3.4 Small Enterprises(1-499 Users)
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Analytics Applications Market Perspective (2019-2030)
2.2 Global Social Analytics Applications Growth Trends by Region
2.2.1 Social Analytics Applications Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Social Analytics Applications Historic Market Size by Region (2019-2024)
2.2.3 Social Analytics Applications Forecasted Market Size by Region (2025-2030)
2.3 Social Analytics Applications Market Dynamics
2.3.1 Social Analytics Applications Industry Trends
2.3.2 Social Analytics Applications Market Drivers
2.3.3 Social Analytics Applications Market Challenges
2.3.4 Social Analytics Applications Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Social Analytics Applications by Players
3.1.1 Global Social Analytics Applications Revenue by Players (2019-2024)
3.1.2 Global Social Analytics Applications Revenue Market Share by Players (2019-2024)
3.2 Global Social Analytics Applications Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Social Analytics Applications, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Social Analytics Applications Market Concentration Ratio
3.4.1 Global Social Analytics Applications Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Analytics Applications Revenue in 2023
3.5 Global Key Players of Social Analytics Applications Head office and Area Served
3.6 Global Key Players of Social Analytics Applications, Product and Application
3.7 Global Key Players of Social Analytics Applications, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Analytics Applications Breakdown Data by Type
4.1 Global Social Analytics Applications Historic Market Size by Type (2019-2024)
4.2 Global Social Analytics Applications Forecasted Market Size by Type (2025-2030)
5 Social Analytics Applications Breakdown Data by Application
5.1 Global Social Analytics Applications Historic Market Size by Application (2019-2024)
5.2 Global Social Analytics Applications Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Social Analytics Applications Market Size (2019-2030)
6.2 North America Social Analytics Applications Market Size by Type
6.2.1 North America Social Analytics Applications Market Size by Type (2019-2024)
6.2.2 North America Social Analytics Applications Market Size by Type (2025-2030)
6.2.3 North America Social Analytics Applications Market Share by Type (2019-2030)
6.3 North America Social Analytics Applications Market Size by Application
6.3.1 North America Social Analytics Applications Market Size by Application (2019-2024)
6.3.2 North America Social Analytics Applications Market Size by Application (2025-2030)
6.3.3 North America Social Analytics Applications Market Share by Application (2019-2030)
6.4 North America Social Analytics Applications Market Size by Country
6.4.1 North America Social Analytics Applications Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Social Analytics Applications Market Size by Country (2019-2024)
6.4.3 North America Social Analytics Applications Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Social Analytics Applications Market Size (2019-2030)
7.2 Europe Social Analytics Applications Market Size by Type
7.2.1 Europe Social Analytics Applications Market Size by Type (2019-2024)
7.2.2 Europe Social Analytics Applications Market Size by Type (2025-2030)
7.2.3 Europe Social Analytics Applications Market Share by Type (2019-2030)
7.3 Europe Social Analytics Applications Market Size by Application
7.3.1 Europe Social Analytics Applications Market Size by Application (2019-2024)
7.3.2 Europe Social Analytics Applications Market Size by Application (2025-2030)
7.3.3 Europe Social Analytics Applications Market Share by Application (2019-2030)
7.4 Europe Social Analytics Applications Market Size by Country
7.4.1 Europe Social Analytics Applications Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Social Analytics Applications Market Size by Country (2019-2024)
7.4.3 Europe Social Analytics Applications Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Social Analytics Applications Market Size (2019-2030)
8.2 China Social Analytics Applications Market Size by Type
8.2.1 China Social Analytics Applications Market Size by Type (2019-2024)
8.2.2 China Social Analytics Applications Market Size by Type (2025-2030)
8.2.3 China Social Analytics Applications Market Share by Type (2019-2030)
8.3 China Social Analytics Applications Market Size by Application
8.3.1 China Social Analytics Applications Market Size by Application (2019-2024)
8.3.2 China Social Analytics Applications Market Size by Application (2025-2030)
8.3.3 China Social Analytics Applications Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Social Analytics Applications Market Size (2019-2030)
9.2 Asia Social Analytics Applications Market Size by Type
9.2.1 Asia Social Analytics Applications Market Size by Type (2019-2024)
9.2.2 Asia Social Analytics Applications Market Size by Type (2025-2030)
9.2.3 Asia Social Analytics Applications Market Share by Type (2019-2030)
9.3 Asia Social Analytics Applications Market Size by Application
9.3.1 Asia Social Analytics Applications Market Size by Application (2019-2024)
9.3.2 Asia Social Analytics Applications Market Size by Application (2025-2030)
9.3.3 Asia Social Analytics Applications Market Share by Application (2019-2030)
9.4 Asia Social Analytics Applications Market Size by Region
9.4.1 Asia Social Analytics Applications Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Social Analytics Applications Market Size by Region (2019-2024)
9.4.3 Asia Social Analytics Applications Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Social Analytics Applications Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Type
10.2.1 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Social Analytics Applications Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Application
10.3.1 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Social Analytics Applications Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Country
10.4.1 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Social Analytics Applications Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Hootsuite
11.1.1 Hootsuite Company Details
11.1.2 Hootsuite Business Overview
11.1.3 Hootsuite Social Analytics Applications Introduction
11.1.4 Hootsuite Revenue in Social Analytics Applications Business (2019-2024)
11.1.5 Hootsuite Recent Developments
11.2 Cision
11.2.1 Cision Company Details
11.2.2 Cision Business Overview
11.2.3 Cision Social Analytics Applications Introduction
11.2.4 Cision Revenue in Social Analytics Applications Business (2019-2024)
11.2.5 Cision Recent Developments
11.3 Mention
11.3.1 Mention Company Details
11.3.2 Mention Business Overview
11.3.3 Mention Social Analytics Applications Introduction
11.3.4 Mention Revenue in Social Analytics Applications Business (2019-2024)
11.3.5 Mention Recent Developments
11.4 Socialbakers
11.4.1 Socialbakers Company Details
11.4.2 Socialbakers Business Overview
11.4.3 Socialbakers Social Analytics Applications Introduction
11.4.4 Socialbakers Revenue in Social Analytics Applications Business (2019-2024)
11.4.5 Socialbakers Recent Developments
11.5 Sprinklr
11.5.1 Sprinklr Company Details
11.5.2 Sprinklr Business Overview
11.5.3 Sprinklr Social Analytics Applications Introduction
11.5.4 Sprinklr Revenue in Social Analytics Applications Business (2019-2024)
11.5.5 Sprinklr Recent Developments
11.6 Khoros
11.6.1 Khoros Company Details
11.6.2 Khoros Business Overview
11.6.3 Khoros Social Analytics Applications Introduction
11.6.4 Khoros Revenue in Social Analytics Applications Business (2019-2024)
11.6.5 Khoros Recent Developments
11.7 Clarabridge
11.7.1 Clarabridge Company Details
11.7.2 Clarabridge Business Overview
11.7.3 Clarabridge Social Analytics Applications Introduction
11.7.4 Clarabridge Revenue in Social Analytics Applications Business (2019-2024)
11.7.5 Clarabridge Recent Developments
11.8 Synthesio
11.8.1 Synthesio Company Details
11.8.2 Synthesio Business Overview
11.8.3 Synthesio Social Analytics Applications Introduction
11.8.4 Synthesio Revenue in Social Analytics Applications Business (2019-2024)
11.8.5 Synthesio Recent Developments
11.9 Adobe
11.9.1 Adobe Company Details
11.9.2 Adobe Business Overview
11.9.3 Adobe Social Analytics Applications Introduction
11.9.4 Adobe Revenue in Social Analytics Applications Business (2019-2024)
11.9.5 Adobe Recent Developments
11.10 Salesforce
11.10.1 Salesforce Company Details
11.10.2 Salesforce Business Overview
11.10.3 Salesforce Social Analytics Applications Introduction
11.10.4 Salesforce Revenue in Social Analytics Applications Business (2019-2024)
11.10.5 Salesforce Recent Developments
11.11 Microsoft
11.11.1 Microsoft Company Details
11.11.2 Microsoft Business Overview
11.11.3 Microsoft Social Analytics Applications Introduction
11.11.4 Microsoft Revenue in Social Analytics Applications Business (2019-2024)
11.11.5 Microsoft Recent Developments
11.12 NetBase
11.12.1 NetBase Company Details
11.12.2 NetBase Business Overview
11.12.3 NetBase Social Analytics Applications Introduction
11.12.4 NetBase Revenue in Social Analytics Applications Business (2019-2024)
11.12.5 NetBase Recent Developments
11.13 Oracle
11.13.1 Oracle Company Details
11.13.2 Oracle Business Overview
11.13.3 Oracle Social Analytics Applications Introduction
11.13.4 Oracle Revenue in Social Analytics Applications Business (2019-2024)
11.13.5 Oracle Recent Developments
11.14 Brandwatch
11.14.1 Brandwatch Company Details
11.14.2 Brandwatch Business Overview
11.14.3 Brandwatch Social Analytics Applications Introduction
11.14.4 Brandwatch Revenue in Social Analytics Applications Business (2019-2024)
11.14.5 Brandwatch Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Hootsuite
Cision
Mention
Socialbakers
Sprinklr
Khoros
Clarabridge
Synthesio
Adobe
Salesforce
Microsoft
NetBase
Oracle
Brandwatch
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*If Applicable.
