Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
Market Analysis and Insights: Global Supply Side Platform (SSP) Software Market
The global Supply Side Platform (SSP) Software market is projected to grow from US$ million in 2023 to US$ million by 2029, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Supply Side Platform (SSP) Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The China market for Supply Side Platform (SSP) Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The Europe market for Supply Side Platform (SSP) Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global key companies of Supply Side Platform (SSP) Software include AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc. in 2022, the global top five players had a share approximately % in terms of revenue.
Report Includes
This report presents an overview of global market for Supply Side Platform (SSP) Software market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2022, estimates for 2023, and projections of CAGR through 2029.
This report researches the key producers of Supply Side Platform (SSP) Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Supply Side Platform (SSP) Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Supply Side Platform (SSP) Software revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Supply Side Platform (SSP) Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2029. Evaluation and forecast the market size for Supply Side Platform (SSP) Software revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc.
By Company
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Supply Side Platform (SSP) Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Supply Side Platform (SSP) Software companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America by type, by application and by country, revenue for each segment.
Chapter 7: Europe by type, by application and by country, revenue for each segment.
Chapter 8: China by type and by application revenue for each segment.
Chapter 9: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Supply Side Platform (SSP) Software revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Supply Side Platform (SSP) Software Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Supply Side Platform (SSP) Software Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Supply Side Platform (SSP) Software Market Perspective (2018-2029)
2.2 Global Supply Side Platform (SSP) Software Growth Trends by Region
2.2.1 Supply Side Platform (SSP) Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Supply Side Platform (SSP) Software Historic Market Size by Region (2018-2023)
2.2.3 Supply Side Platform (SSP) Software Forecasted Market Size by Region (2024-2029)
2.3 Supply Side Platform (SSP) Software Market Dynamics
2.3.1 Supply Side Platform (SSP) Software Industry Trends
2.3.2 Supply Side Platform (SSP) Software Market Drivers
2.3.3 Supply Side Platform (SSP) Software Market Challenges
2.3.4 Supply Side Platform (SSP) Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Supply Side Platform (SSP) Software by Players
3.1.1 Global Supply Side Platform (SSP) Software Revenue by Players (2018-2023)
3.1.2 Global Supply Side Platform (SSP) Software Revenue Market Share by Players (2018-2023)
3.2 Global Supply Side Platform (SSP) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Supply Side Platform (SSP) Software, Ranking by Revenue, 2021 VS 2022 VS 2023
3.4 Global Supply Side Platform (SSP) Software Market Concentration Ratio
3.4.1 Global Supply Side Platform (SSP) Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Supply Side Platform (SSP) Software Revenue in 2022
3.5 Global Key Players of Supply Side Platform (SSP) Software Head office and Area Served
3.6 Global Key Players of Supply Side Platform (SSP) Software, Product and Application
3.7 Global Key Players of Supply Side Platform (SSP) Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Supply Side Platform (SSP) Software Breakdown Data by Type
4.1 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2018-2023)
4.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2024-2029)
5 Supply Side Platform (SSP) Software Breakdown Data by Application
5.1 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2018-2023)
5.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Supply Side Platform (SSP) Software Market Size (2018-2029)
6.2 North America Supply Side Platform (SSP) Software Market Size by Type
6.2.1 North America Supply Side Platform (SSP) Software Market Size by Type (2018-2023)
6.2.2 North America Supply Side Platform (SSP) Software Market Size by Type (2024-2029)
6.2.3 North America Supply Side Platform (SSP) Software Market Share by Type (2018-2029)
6.3 North America Supply Side Platform (SSP) Software Market Size by Application
6.3.1 North America Supply Side Platform (SSP) Software Market Size by Application (2018-2023)
6.3.2 North America Supply Side Platform (SSP) Software Market Size by Application (2024-2029)
6.3.3 North America Supply Side Platform (SSP) Software Market Share by Application (2018-2029)
6.4 North America Supply Side Platform (SSP) Software Market Size by Country
6.4.1 North America Supply Side Platform (SSP) Software Market Size by Country: 2018 VS 2022 VS 2029
6.4.2 North America Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
6.4.3 North America Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Supply Side Platform (SSP) Software Market Size (2018-2029)
7.2 Europe Supply Side Platform (SSP) Software Market Size by Type
7.2.1 Europe Supply Side Platform (SSP) Software Market Size by Type (2018-2023)
7.2.2 Europe Supply Side Platform (SSP) Software Market Size by Type (2024-2029)
7.2.3 Europe Supply Side Platform (SSP) Software Market Share by Type (2018-2029)
7.3 Europe Supply Side Platform (SSP) Software Market Size by Application
7.3.1 Europe Supply Side Platform (SSP) Software Market Size by Application (2018-2023)
7.3.2 Europe Supply Side Platform (SSP) Software Market Size by Application (2024-2029)
7.3.3 Europe Supply Side Platform (SSP) Software Market Share by Application (2018-2029)
7.4 Europe Supply Side Platform (SSP) Software Market Size by Country
7.4.1 Europe Supply Side Platform (SSP) Software Market Size by Country: 2018 VS 2022 VS 2029
7.4.2 Europe Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
7.4.3 Europe Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Supply Side Platform (SSP) Software Market Size (2018-2029)
8.2 China Supply Side Platform (SSP) Software Market Size by Type
8.2.1 China Supply Side Platform (SSP) Software Market Size by Type (2018-2023)
8.2.2 China Supply Side Platform (SSP) Software Market Size by Type (2024-2029)
8.2.3 China Supply Side Platform (SSP) Software Market Share by Type (2018-2029)
8.3 China Supply Side Platform (SSP) Software Market Size by Application
8.3.1 China Supply Side Platform (SSP) Software Market Size by Application (2018-2023)
8.3.2 China Supply Side Platform (SSP) Software Market Size by Application (2024-2029)
8.3.3 China Supply Side Platform (SSP) Software Market Share by Application (2018-2029)
9 Asia (excluding China)
9.1 Asia Supply Side Platform (SSP) Software Market Size (2018-2029)
9.2 Asia Supply Side Platform (SSP) Software Market Size by Type
9.2.1 Asia Supply Side Platform (SSP) Software Market Size by Type (2018-2023)
9.2.2 Asia Supply Side Platform (SSP) Software Market Size by Type (2024-2029)
9.2.3 Asia Supply Side Platform (SSP) Software Market Share by Type (2018-2029)
9.3 Asia Supply Side Platform (SSP) Software Market Size by Application
9.3.1 Asia Supply Side Platform (SSP) Software Market Size by Application (2018-2023)
9.3.2 Asia Supply Side Platform (SSP) Software Market Size by Application (2024-2029)
9.3.3 Asia Supply Side Platform (SSP) Software Market Share by Application (2018-2029)
9.4 Asia Supply Side Platform (SSP) Software Market Size by Region
9.4.1 Asia Supply Side Platform (SSP) Software Market Size by Region: 2018 VS 2022 VS 2029
9.4.2 Asia Supply Side Platform (SSP) Software Market Size by Region (2018-2023)
9.4.3 Asia Supply Side Platform (SSP) Software Market Size by Region (2024-2029)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size (2018-2029)
10.2 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Type
10.2.1 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Type (2018-2023)
10.2.2 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Type (2024-2029)
10.2.3 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Share by Type (2018-2029)
10.3 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Application
10.3.1 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Application (2018-2023)
10.3.2 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Application (2024-2029)
10.3.3 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Share by Application (2018-2029)
10.4 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Country
10.4.1 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Country: 2018 VS 2022 VS 2029
10.4.2 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
10.4.3 Middle East, Africa, and Latin America Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 AerServ
11.1.1 AerServ Company Details
11.1.2 AerServ Business Overview
11.1.3 AerServ Supply Side Platform (SSP) Software Introduction
11.1.4 AerServ Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.1.5 AerServ Recent Developments
11.2 AppNexus
11.2.1 AppNexus Company Details
11.2.2 AppNexus Business Overview
11.2.3 AppNexus Supply Side Platform (SSP) Software Introduction
11.2.4 AppNexus Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.2.5 AppNexus Recent Developments
11.3 BounceX
11.3.1 BounceX Company Details
11.3.2 BounceX Business Overview
11.3.3 BounceX Supply Side Platform (SSP) Software Introduction
11.3.4 BounceX Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.3.5 BounceX Recent Developments
11.4 BrightRoll
11.4.1 BrightRoll Company Details
11.4.2 BrightRoll Business Overview
11.4.3 BrightRoll Supply Side Platform (SSP) Software Introduction
11.4.4 BrightRoll Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.4.5 BrightRoll Recent Developments
11.5 DoubleClick for Publishers
11.5.1 DoubleClick for Publishers Company Details
11.5.2 DoubleClick for Publishers Business Overview
11.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Introduction
11.5.4 DoubleClick for Publishers Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.5.5 DoubleClick for Publishers Recent Developments
11.6 Google Ad Manager
11.6.1 Google Ad Manager Company Details
11.6.2 Google Ad Manager Business Overview
11.6.3 Google Ad Manager Supply Side Platform (SSP) Software Introduction
11.6.4 Google Ad Manager Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.6.5 Google Ad Manager Recent Developments
11.7 Insticator
11.7.1 Insticator Company Details
11.7.2 Insticator Business Overview
11.7.3 Insticator Supply Side Platform (SSP) Software Introduction
11.7.4 Insticator Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.7.5 Insticator Recent Developments
11.8 LiveRail
11.8.1 LiveRail Company Details
11.8.2 LiveRail Business Overview
11.8.3 LiveRail Supply Side Platform (SSP) Software Introduction
11.8.4 LiveRail Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.8.5 LiveRail Recent Developments
11.9 MoPub
11.9.1 MoPub Company Details
11.9.2 MoPub Business Overview
11.9.3 MoPub Supply Side Platform (SSP) Software Introduction
11.9.4 MoPub Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.9.5 MoPub Recent Developments
11.10 ONE by AOL
11.10.1 ONE by AOL Company Details
11.10.2 ONE by AOL Business Overview
11.10.3 ONE by AOL Supply Side Platform (SSP) Software Introduction
11.10.4 ONE by AOL Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.10.5 ONE by AOL Recent Developments
11.11 OpenX
11.11.1 OpenX Company Details
11.11.2 OpenX Business Overview
11.11.3 OpenX Supply Side Platform (SSP) Software Introduction
11.11.4 OpenX Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.11.5 OpenX Recent Developments
11.12 PubMatic
11.12.1 PubMatic Company Details
11.12.2 PubMatic Business Overview
11.12.3 PubMatic Supply Side Platform (SSP) Software Introduction
11.12.4 PubMatic Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.12.5 PubMatic Recent Developments
11.13 RhythmOne
11.13.1 RhythmOne Company Details
11.13.2 RhythmOne Business Overview
11.13.3 RhythmOne Supply Side Platform (SSP) Software Introduction
11.13.4 RhythmOne Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.13.5 RhythmOne Recent Developments
11.14 Rubicon Project
11.14.1 Rubicon Project Company Details
11.14.2 Rubicon Project Business Overview
11.14.3 Rubicon Project Supply Side Platform (SSP) Software Introduction
11.14.4 Rubicon Project Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.14.5 Rubicon Project Recent Developments
11.15 SmartyAds
11.15.1 SmartyAds Company Details
11.15.2 SmartyAds Business Overview
11.15.3 SmartyAds Supply Side Platform (SSP) Software Introduction
11.15.4 SmartyAds Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.15.5 SmartyAds Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
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*If Applicable.
