Global Supply Side Platform (SSP) Software Market Research Report 2023

Publication ID:

PB501237460

Publication Date:

January 27, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
Highlights
The global Supply Side Platform (SSP) Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Supply Side Platform (SSP) Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Supply Side Platform (SSP) Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Supply Side Platform (SSP) Software in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Supply Side Platform (SSP) Software include AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Supply Side Platform (SSP) Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Supply Side Platform (SSP) Software.
The Supply Side Platform (SSP) Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Supply Side Platform (SSP) Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Supply Side Platform (SSP) Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Supply Side Platform (SSP) Software companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Supply Side Platform (SSP) Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Supply Side Platform (SSP) Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Supply Side Platform (SSP) Software Market Perspective (2018-2029)
2.2 Supply Side Platform (SSP) Software Growth Trends by Region
2.2.1 Global Supply Side Platform (SSP) Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Supply Side Platform (SSP) Software Historic Market Size by Region (2018-2023)
2.2.3 Supply Side Platform (SSP) Software Forecasted Market Size by Region (2024-2029)
2.3 Supply Side Platform (SSP) Software Market Dynamics
2.3.1 Supply Side Platform (SSP) Software Industry Trends
2.3.2 Supply Side Platform (SSP) Software Market Drivers
2.3.3 Supply Side Platform (SSP) Software Market Challenges
2.3.4 Supply Side Platform (SSP) Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Supply Side Platform (SSP) Software Players by Revenue
3.1.1 Global Top Supply Side Platform (SSP) Software Players by Revenue (2018-2023)
3.1.2 Global Supply Side Platform (SSP) Software Revenue Market Share by Players (2018-2023)
3.2 Global Supply Side Platform (SSP) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Supply Side Platform (SSP) Software Revenue
3.4 Global Supply Side Platform (SSP) Software Market Concentration Ratio
3.4.1 Global Supply Side Platform (SSP) Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Supply Side Platform (SSP) Software Revenue in 2022
3.5 Supply Side Platform (SSP) Software Key Players Head office and Area Served
3.6 Key Players Supply Side Platform (SSP) Software Product Solution and Service
3.7 Date of Enter into Supply Side Platform (SSP) Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Supply Side Platform (SSP) Software Breakdown Data by Type
4.1 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2018-2023)
4.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2024-2029)
5 Supply Side Platform (SSP) Software Breakdown Data by Application
5.1 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2018-2023)
5.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Supply Side Platform (SSP) Software Market Size (2018-2029)
6.2 North America Supply Side Platform (SSP) Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
6.4 North America Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Supply Side Platform (SSP) Software Market Size (2018-2029)
7.2 Europe Supply Side Platform (SSP) Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
7.4 Europe Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size (2018-2029)
8.2 Asia-Pacific Supply Side Platform (SSP) Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Supply Side Platform (SSP) Software Market Size (2018-2029)
9.2 Latin America Supply Side Platform (SSP) Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
9.4 Latin America Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size (2018-2029)
10.2 Middle East & Africa Supply Side Platform (SSP) Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AerServ
11.1.1 AerServ Company Detail
11.1.2 AerServ Business Overview
11.1.3 AerServ Supply Side Platform (SSP) Software Introduction
11.1.4 AerServ Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.1.5 AerServ Recent Development
11.2 AppNexus
11.2.1 AppNexus Company Detail
11.2.2 AppNexus Business Overview
11.2.3 AppNexus Supply Side Platform (SSP) Software Introduction
11.2.4 AppNexus Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.2.5 AppNexus Recent Development
11.3 BounceX
11.3.1 BounceX Company Detail
11.3.2 BounceX Business Overview
11.3.3 BounceX Supply Side Platform (SSP) Software Introduction
11.3.4 BounceX Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.3.5 BounceX Recent Development
11.4 BrightRoll
11.4.1 BrightRoll Company Detail
11.4.2 BrightRoll Business Overview
11.4.3 BrightRoll Supply Side Platform (SSP) Software Introduction
11.4.4 BrightRoll Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.4.5 BrightRoll Recent Development
11.5 DoubleClick for Publishers
11.5.1 DoubleClick for Publishers Company Detail
11.5.2 DoubleClick for Publishers Business Overview
11.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Introduction
11.5.4 DoubleClick for Publishers Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.5.5 DoubleClick for Publishers Recent Development
11.6 Google Ad Manager
11.6.1 Google Ad Manager Company Detail
11.6.2 Google Ad Manager Business Overview
11.6.3 Google Ad Manager Supply Side Platform (SSP) Software Introduction
11.6.4 Google Ad Manager Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.6.5 Google Ad Manager Recent Development
11.7 Insticator
11.7.1 Insticator Company Detail
11.7.2 Insticator Business Overview
11.7.3 Insticator Supply Side Platform (SSP) Software Introduction
11.7.4 Insticator Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.7.5 Insticator Recent Development
11.8 LiveRail
11.8.1 LiveRail Company Detail
11.8.2 LiveRail Business Overview
11.8.3 LiveRail Supply Side Platform (SSP) Software Introduction
11.8.4 LiveRail Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.8.5 LiveRail Recent Development
11.9 MoPub
11.9.1 MoPub Company Detail
11.9.2 MoPub Business Overview
11.9.3 MoPub Supply Side Platform (SSP) Software Introduction
11.9.4 MoPub Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.9.5 MoPub Recent Development
11.10 ONE by AOL
11.10.1 ONE by AOL Company Detail
11.10.2 ONE by AOL Business Overview
11.10.3 ONE by AOL Supply Side Platform (SSP) Software Introduction
11.10.4 ONE by AOL Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.10.5 ONE by AOL Recent Development
11.11 OpenX
11.11.1 OpenX Company Detail
11.11.2 OpenX Business Overview
11.11.3 OpenX Supply Side Platform (SSP) Software Introduction
11.11.4 OpenX Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.11.5 OpenX Recent Development
11.12 PubMatic
11.12.1 PubMatic Company Detail
11.12.2 PubMatic Business Overview
11.12.3 PubMatic Supply Side Platform (SSP) Software Introduction
11.12.4 PubMatic Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.12.5 PubMatic Recent Development
11.13 RhythmOne
11.13.1 RhythmOne Company Detail
11.13.2 RhythmOne Business Overview
11.13.3 RhythmOne Supply Side Platform (SSP) Software Introduction
11.13.4 RhythmOne Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.13.5 RhythmOne Recent Development
11.14 Rubicon Project
11.14.1 Rubicon Project Company Detail
11.14.2 Rubicon Project Business Overview
11.14.3 Rubicon Project Supply Side Platform (SSP) Software Introduction
11.14.4 Rubicon Project Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.14.5 Rubicon Project Recent Development
11.15 SmartyAds
11.15.1 SmartyAds Company Detail
11.15.2 SmartyAds Business Overview
11.15.3 SmartyAds Supply Side Platform (SSP) Software Introduction
11.15.4 SmartyAds Revenue in Supply Side Platform (SSP) Software Business (2018-2023)
11.15.5 SmartyAds Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds

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