Market Analysis and Insights: Global TV Analytics Market
The global TV Analytics market is projected to grow from US$ 2148.1 million in 2023 to US$ 3784.8 million by 2029, at a Compound Annual Growth Rate (CAGR) of 9.9% during the forecast period.
The US & Canada market for TV Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The China market for TV Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The Europe market for TV Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global key companies of TV Analytics include IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy and Tvbeat, etc. in 2022, the global top five players had a share approximately % in terms of revenue.
Report Includes
This report presents an overview of global market for TV Analytics market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2022, estimates for 2023, and projections of CAGR through 2029.
This report researches the key producers of TV Analytics, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for TV Analytics, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the TV Analytics revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global TV Analytics market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2029. Evaluation and forecast the market size for TV Analytics revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy and Tvbeat, etc.
By Company
IBM
Google
The Nielsen Company
Zapr Media
Alphonso
TVSQUARED
Amobee
Clarivoy
Tvbeat
BLIX
H-Tech
SambaTV
iSpot.tv
Admo.TV
Segment by Type
Cable TV
Satellite TV/ DTH
IPTV
Over the Top (OTT)
Segment by Application
Customer Lifetime Management
Content Development
Competitive Intelligence
Campaign Management
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of TV Analytics in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of TV Analytics companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America by type, by application and by country, revenue for each segment.
Chapter 7: Europe by type, by application and by country, revenue for each segment.
Chapter 8: China by type and by application revenue for each segment.
Chapter 9: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, TV Analytics revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global TV Analytics Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
1.2.2 Cable TV
1.2.3 Satellite TV/ DTH
1.2.4 IPTV
1.2.5 Over the Top (OTT)
1.3 Market by Application
1.3.1 Global TV Analytics Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
1.3.2 Customer Lifetime Management
1.3.3 Content Development
1.3.4 Competitive Intelligence
1.3.5 Campaign Management
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global TV Analytics Market Perspective (2018-2029)
2.2 Global TV Analytics Growth Trends by Region
2.2.1 TV Analytics Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 TV Analytics Historic Market Size by Region (2018-2023)
2.2.3 TV Analytics Forecasted Market Size by Region (2024-2029)
2.3 TV Analytics Market Dynamics
2.3.1 TV Analytics Industry Trends
2.3.2 TV Analytics Market Drivers
2.3.3 TV Analytics Market Challenges
2.3.4 TV Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue TV Analytics by Players
3.1.1 Global TV Analytics Revenue by Players (2018-2023)
3.1.2 Global TV Analytics Revenue Market Share by Players (2018-2023)
3.2 Global TV Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of TV Analytics, Ranking by Revenue, 2021 VS 2022 VS 2023
3.4 Global TV Analytics Market Concentration Ratio
3.4.1 Global TV Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by TV Analytics Revenue in 2022
3.5 Global Key Players of TV Analytics Head office and Area Served
3.6 Global Key Players of TV Analytics, Product and Application
3.7 Global Key Players of TV Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 TV Analytics Breakdown Data by Type
4.1 Global TV Analytics Historic Market Size by Type (2018-2023)
4.2 Global TV Analytics Forecasted Market Size by Type (2024-2029)
5 TV Analytics Breakdown Data by Application
5.1 Global TV Analytics Historic Market Size by Application (2018-2023)
5.2 Global TV Analytics Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America TV Analytics Market Size (2018-2029)
6.2 North America TV Analytics Market Size by Type
6.2.1 North America TV Analytics Market Size by Type (2018-2023)
6.2.2 North America TV Analytics Market Size by Type (2024-2029)
6.2.3 North America TV Analytics Market Share by Type (2018-2029)
6.3 North America TV Analytics Market Size by Application
6.3.1 North America TV Analytics Market Size by Application (2018-2023)
6.3.2 North America TV Analytics Market Size by Application (2024-2029)
6.3.3 North America TV Analytics Market Share by Application (2018-2029)
6.4 North America TV Analytics Market Size by Country
6.4.1 North America TV Analytics Market Size by Country: 2018 VS 2022 VS 2029
6.4.2 North America TV Analytics Market Size by Country (2018-2023)
6.4.3 North America TV Analytics Market Size by Country (2024-2029)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe TV Analytics Market Size (2018-2029)
7.2 Europe TV Analytics Market Size by Type
7.2.1 Europe TV Analytics Market Size by Type (2018-2023)
7.2.2 Europe TV Analytics Market Size by Type (2024-2029)
7.2.3 Europe TV Analytics Market Share by Type (2018-2029)
7.3 Europe TV Analytics Market Size by Application
7.3.1 Europe TV Analytics Market Size by Application (2018-2023)
7.3.2 Europe TV Analytics Market Size by Application (2024-2029)
7.3.3 Europe TV Analytics Market Share by Application (2018-2029)
7.4 Europe TV Analytics Market Size by Country
7.4.1 Europe TV Analytics Market Size by Country: 2018 VS 2022 VS 2029
7.4.2 Europe TV Analytics Market Size by Country (2018-2023)
7.4.3 Europe TV Analytics Market Size by Country (2024-2029)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China TV Analytics Market Size (2018-2029)
8.2 China TV Analytics Market Size by Type
8.2.1 China TV Analytics Market Size by Type (2018-2023)
8.2.2 China TV Analytics Market Size by Type (2024-2029)
8.2.3 China TV Analytics Market Share by Type (2018-2029)
8.3 China TV Analytics Market Size by Application
8.3.1 China TV Analytics Market Size by Application (2018-2023)
8.3.2 China TV Analytics Market Size by Application (2024-2029)
8.3.3 China TV Analytics Market Share by Application (2018-2029)
9 Asia (excluding China)
9.1 Asia TV Analytics Market Size (2018-2029)
9.2 Asia TV Analytics Market Size by Type
9.2.1 Asia TV Analytics Market Size by Type (2018-2023)
9.2.2 Asia TV Analytics Market Size by Type (2024-2029)
9.2.3 Asia TV Analytics Market Share by Type (2018-2029)
9.3 Asia TV Analytics Market Size by Application
9.3.1 Asia TV Analytics Market Size by Application (2018-2023)
9.3.2 Asia TV Analytics Market Size by Application (2024-2029)
9.3.3 Asia TV Analytics Market Share by Application (2018-2029)
9.4 Asia TV Analytics Market Size by Region
9.4.1 Asia TV Analytics Market Size by Region: 2018 VS 2022 VS 2029
9.4.2 Asia TV Analytics Market Size by Region (2018-2023)
9.4.3 Asia TV Analytics Market Size by Region (2024-2029)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America TV Analytics Market Size (2018-2029)
10.2 Middle East, Africa, and Latin America TV Analytics Market Size by Type
10.2.1 Middle East, Africa, and Latin America TV Analytics Market Size by Type (2018-2023)
10.2.2 Middle East, Africa, and Latin America TV Analytics Market Size by Type (2024-2029)
10.2.3 Middle East, Africa, and Latin America TV Analytics Market Share by Type (2018-2029)
10.3 Middle East, Africa, and Latin America TV Analytics Market Size by Application
10.3.1 Middle East, Africa, and Latin America TV Analytics Market Size by Application (2018-2023)
10.3.2 Middle East, Africa, and Latin America TV Analytics Market Size by Application (2024-2029)
10.3.3 Middle East, Africa, and Latin America TV Analytics Market Share by Application (2018-2029)
10.4 Middle East, Africa, and Latin America TV Analytics Market Size by Country
10.4.1 Middle East, Africa, and Latin America TV Analytics Market Size by Country: 2018 VS 2022 VS 2029
10.4.2 Middle East, Africa, and Latin America TV Analytics Market Size by Country (2018-2023)
10.4.3 Middle East, Africa, and Latin America TV Analytics Market Size by Country (2024-2029)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 IBM
11.1.1 IBM Company Details
11.1.2 IBM Business Overview
11.1.3 IBM TV Analytics Introduction
11.1.4 IBM Revenue in TV Analytics Business (2018-2023)
11.1.5 IBM Recent Developments
11.2 Google
11.2.1 Google Company Details
11.2.2 Google Business Overview
11.2.3 Google TV Analytics Introduction
11.2.4 Google Revenue in TV Analytics Business (2018-2023)
11.2.5 Google Recent Developments
11.3 The Nielsen Company
11.3.1 The Nielsen Company Company Details
11.3.2 The Nielsen Company Business Overview
11.3.3 The Nielsen Company TV Analytics Introduction
11.3.4 The Nielsen Company Revenue in TV Analytics Business (2018-2023)
11.3.5 The Nielsen Company Recent Developments
11.4 Zapr Media
11.4.1 Zapr Media Company Details
11.4.2 Zapr Media Business Overview
11.4.3 Zapr Media TV Analytics Introduction
11.4.4 Zapr Media Revenue in TV Analytics Business (2018-2023)
11.4.5 Zapr Media Recent Developments
11.5 Alphonso
11.5.1 Alphonso Company Details
11.5.2 Alphonso Business Overview
11.5.3 Alphonso TV Analytics Introduction
11.5.4 Alphonso Revenue in TV Analytics Business (2018-2023)
11.5.5 Alphonso Recent Developments
11.6 TVSQUARED
11.6.1 TVSQUARED Company Details
11.6.2 TVSQUARED Business Overview
11.6.3 TVSQUARED TV Analytics Introduction
11.6.4 TVSQUARED Revenue in TV Analytics Business (2018-2023)
11.6.5 TVSQUARED Recent Developments
11.7 Amobee
11.7.1 Amobee Company Details
11.7.2 Amobee Business Overview
11.7.3 Amobee TV Analytics Introduction
11.7.4 Amobee Revenue in TV Analytics Business (2018-2023)
11.7.5 Amobee Recent Developments
11.8 Clarivoy
11.8.1 Clarivoy Company Details
11.8.2 Clarivoy Business Overview
11.8.3 Clarivoy TV Analytics Introduction
11.8.4 Clarivoy Revenue in TV Analytics Business (2018-2023)
11.8.5 Clarivoy Recent Developments
11.9 Tvbeat
11.9.1 Tvbeat Company Details
11.9.2 Tvbeat Business Overview
11.9.3 Tvbeat TV Analytics Introduction
11.9.4 Tvbeat Revenue in TV Analytics Business (2018-2023)
11.9.5 Tvbeat Recent Developments
11.10 BLIX
11.10.1 BLIX Company Details
11.10.2 BLIX Business Overview
11.10.3 BLIX TV Analytics Introduction
11.10.4 BLIX Revenue in TV Analytics Business (2018-2023)
11.10.5 BLIX Recent Developments
11.11 H-Tech
11.11.1 H-Tech Company Details
11.11.2 H-Tech Business Overview
11.11.3 H-Tech TV Analytics Introduction
11.11.4 H-Tech Revenue in TV Analytics Business (2018-2023)
11.11.5 H-Tech Recent Developments
11.12 SambaTV
11.12.1 SambaTV Company Details
11.12.2 SambaTV Business Overview
11.12.3 SambaTV TV Analytics Introduction
11.12.4 SambaTV Revenue in TV Analytics Business (2018-2023)
11.12.5 SambaTV Recent Developments
11.13 iSpot.tv
11.13.1 iSpot.tv Company Details
11.13.2 iSpot.tv Business Overview
11.13.3 iSpot.tv TV Analytics Introduction
11.13.4 iSpot.tv Revenue in TV Analytics Business (2018-2023)
11.13.5 iSpot.tv Recent Developments
11.14 Admo.TV
11.14.1 Admo.TV Company Details
11.14.2 Admo.TV Business Overview
11.14.3 Admo.TV TV Analytics Introduction
11.14.4 Admo.TV Revenue in TV Analytics Business (2018-2023)
11.14.5 Admo.TV Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
IBM
Google
The Nielsen Company
Zapr Media
Alphonso
TVSQUARED
Amobee
Clarivoy
Tvbeat
BLIX
H-Tech
SambaTV
iSpot.tv
Admo.TV
听
听
*If Applicable.
