
The global market for Visual Content was valued at US$ 5157 million in the year 2024 and is projected to reach a revised size of US$ 10400 million by 2031, growing at a CAGR of 10.7% during the forecast period.
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%.
United States is the largest market, with a share about 40%.
In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
This report aims to provide a comprehensive presentation of the global market for Visual Content, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Visual Content.
The Visual Content market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Visual Content market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Visual Content companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Getty Images
Shutterstock
Adobe
VCG
Dreamstime
Freepik
123RF
Depositphotos
Storyblocks
Envato
Alamy
Dissolve
Westend61
Cavan Images
Photofolio
StockUnlimited
Segment by Type
Stock Photos
Stock Video Footage
Stock Vectors & Illustrations
Others
Segment by Application
Editorial
Commercial
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Visual Content company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Visual Content Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Stock Photos
1.2.3 Stock Video Footage
1.2.4 Stock Vectors & Illustrations
1.2.5 Others
1.3 Market by Application
1.3.1 Global Visual Content Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Editorial
1.3.3 Commercial
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Visual Content Market Perspective (2020-2031)
2.2 Global Visual Content Growth Trends by Region
2.2.1 Global Visual Content Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Visual Content Historic Market Size by Region (2020-2025)
2.2.3 Visual Content Forecasted Market Size by Region (2026-2031)
2.3 Visual Content Market Dynamics
2.3.1 Visual Content Industry Trends
2.3.2 Visual Content Market Drivers
2.3.3 Visual Content Market Challenges
2.3.4 Visual Content Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Visual Content Players by Revenue
3.1.1 Global Top Visual Content Players by Revenue (2020-2025)
3.1.2 Global Visual Content Revenue Market Share by Players (2020-2025)
3.2 Global Visual Content Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Visual Content Revenue
3.4 Global Visual Content Market Concentration Ratio
3.4.1 Global Visual Content Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Visual Content Revenue in 2024
3.5 Global Key Players of Visual Content Head office and Area Served
3.6 Global Key Players of Visual Content, Product and Application
3.7 Global Key Players of Visual Content, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Visual Content Breakdown Data by Type
4.1 Global Visual Content Historic Market Size by Type (2020-2025)
4.2 Global Visual Content Forecasted Market Size by Type (2026-2031)
5 Visual Content Breakdown Data by Application
5.1 Global Visual Content Historic Market Size by Application (2020-2025)
5.2 Global Visual Content Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Visual Content Market Size (2020-2031)
6.2 North America Visual Content Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Visual Content Market Size by Country (2020-2025)
6.4 North America Visual Content Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Visual Content Market Size (2020-2031)
7.2 Europe Visual Content Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Visual Content Market Size by Country (2020-2025)
7.4 Europe Visual Content Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Visual Content Market Size (2020-2031)
8.2 Asia-Pacific Visual Content Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Visual Content Market Size by Region (2020-2025)
8.4 Asia-Pacific Visual Content Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Visual Content Market Size (2020-2031)
9.2 Latin America Visual Content Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Visual Content Market Size by Country (2020-2025)
9.4 Latin America Visual Content Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Visual Content Market Size (2020-2031)
10.2 Middle East & Africa Visual Content Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Visual Content Market Size by Country (2020-2025)
10.4 Middle East & Africa Visual Content Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Getty Images
11.1.1 Getty Images Company Details
11.1.2 Getty Images Business Overview
11.1.3 Getty Images Visual Content Introduction
11.1.4 Getty Images Revenue in Visual Content Business (2020-2025)
11.1.5 Getty Images Recent Development
11.2 Shutterstock
11.2.1 Shutterstock Company Details
11.2.2 Shutterstock Business Overview
11.2.3 Shutterstock Visual Content Introduction
11.2.4 Shutterstock Revenue in Visual Content Business (2020-2025)
11.2.5 Shutterstock Recent Development
11.3 Adobe
11.3.1 Adobe Company Details
11.3.2 Adobe Business Overview
11.3.3 Adobe Visual Content Introduction
11.3.4 Adobe Revenue in Visual Content Business (2020-2025)
11.3.5 Adobe Recent Development
11.4 VCG
11.4.1 VCG Company Details
11.4.2 VCG Business Overview
11.4.3 VCG Visual Content Introduction
11.4.4 VCG Revenue in Visual Content Business (2020-2025)
11.4.5 VCG Recent Development
11.5 Dreamstime
11.5.1 Dreamstime Company Details
11.5.2 Dreamstime Business Overview
11.5.3 Dreamstime Visual Content Introduction
11.5.4 Dreamstime Revenue in Visual Content Business (2020-2025)
11.5.5 Dreamstime Recent Development
11.6 Freepik
11.6.1 Freepik Company Details
11.6.2 Freepik Business Overview
11.6.3 Freepik Visual Content Introduction
11.6.4 Freepik Revenue in Visual Content Business (2020-2025)
11.6.5 Freepik Recent Development
11.7 123RF
11.7.1 123RF Company Details
11.7.2 123RF Business Overview
11.7.3 123RF Visual Content Introduction
11.7.4 123RF Revenue in Visual Content Business (2020-2025)
11.7.5 123RF Recent Development
11.8 Depositphotos
11.8.1 Depositphotos Company Details
11.8.2 Depositphotos Business Overview
11.8.3 Depositphotos Visual Content Introduction
11.8.4 Depositphotos Revenue in Visual Content Business (2020-2025)
11.8.5 Depositphotos Recent Development
11.9 Storyblocks
11.9.1 Storyblocks Company Details
11.9.2 Storyblocks Business Overview
11.9.3 Storyblocks Visual Content Introduction
11.9.4 Storyblocks Revenue in Visual Content Business (2020-2025)
11.9.5 Storyblocks Recent Development
11.10 Envato
11.10.1 Envato Company Details
11.10.2 Envato Business Overview
11.10.3 Envato Visual Content Introduction
11.10.4 Envato Revenue in Visual Content Business (2020-2025)
11.10.5 Envato Recent Development
11.11 Alamy
11.11.1 Alamy Company Details
11.11.2 Alamy Business Overview
11.11.3 Alamy Visual Content Introduction
11.11.4 Alamy Revenue in Visual Content Business (2020-2025)
11.11.5 Alamy Recent Development
11.12 Dissolve
11.12.1 Dissolve Company Details
11.12.2 Dissolve Business Overview
11.12.3 Dissolve Visual Content Introduction
11.12.4 Dissolve Revenue in Visual Content Business (2020-2025)
11.12.5 Dissolve Recent Development
11.13 Westend61
11.13.1 Westend61 Company Details
11.13.2 Westend61 Business Overview
11.13.3 Westend61 Visual Content Introduction
11.13.4 Westend61 Revenue in Visual Content Business (2020-2025)
11.13.5 Westend61 Recent Development
11.14 Cavan Images
11.14.1 Cavan Images Company Details
11.14.2 Cavan Images Business Overview
11.14.3 Cavan Images Visual Content Introduction
11.14.4 Cavan Images Revenue in Visual Content Business (2020-2025)
11.14.5 Cavan Images Recent Development
11.15 Photofolio
11.15.1 Photofolio Company Details
11.15.2 Photofolio Business Overview
11.15.3 Photofolio Visual Content Introduction
11.15.4 Photofolio Revenue in Visual Content Business (2020-2025)
11.15.5 Photofolio Recent Development
11.16 StockUnlimited
11.16.1 StockUnlimited Company Details
11.16.2 StockUnlimited Business Overview
11.16.3 StockUnlimited Visual Content Introduction
11.16.4 StockUnlimited Revenue in Visual Content Business (2020-2025)
11.16.5 StockUnlimited Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Getty Images
Shutterstock
Adobe
VCG
Dreamstime
Freepik
123RF
Depositphotos
Storyblocks
Envato
Alamy
Dissolve
Westend61
Cavan Images
Photofolio
StockUnlimited
Ìý
Ìý
*If Applicable.
