We defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. The market is also composed of session replay vendors (aka digital intelligence, or digital experience analytics). These vendors provide diagnostic insight into visitor activity and the CX on responsive web and mobile apps, using predictive/prescriptive analytics enabled by machine learning (ML)/artificial intelligence (AI), heat maps and session replay technology.
Market Analysis and Insights: Global Web and Mobile App Analytics Market
The global Web and Mobile App Analytics market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Web and Mobile App Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Web and Mobile App Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Web and Mobile App Analytics is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Web and Mobile App Analytics include Google, Adobe, Kissmetrics, Mixpanel, Siteimprove, InnoCraft, Woopra, Webtrends and Akamai, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Web and Mobile App Analytics is widely used in various fields, such as BFSI, Education, Government and Telecom & IT, etc. BFSI provides greatest supports to the Web and Mobile App Analytics industry development. In 2023, global % revenue of Web and Mobile App Analytics went into BFSI filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Web and Mobile App Analytics market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Web and Mobile App Analytics, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Web and Mobile App Analytics, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Web and Mobile App Analytics revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Web and Mobile App Analytics market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Web and Mobile App Analytics revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Google
Adobe
Kissmetrics
Mixpanel
Siteimprove
InnoCraft
Woopra
Webtrends
Akamai
SessionCam
Qumram
Rigor
ClickTale
IBM
Piwik PRO
Segment by Type
Cloud-based
On-premises
Segment by Application
BFSI
Education
Government
Telecom & IT
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Web and Mobile App Analytics in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Web and Mobile App Analytics companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Web and Mobile App Analytics revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Web and Mobile App Analytics Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global Web and Mobile App Analytics Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Education
1.3.4 Government
1.3.5 Telecom & IT
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Web and Mobile App Analytics Market Perspective (2019-2030)
2.2 Global Web and Mobile App Analytics Growth Trends by Region
2.2.1 Web and Mobile App Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Web and Mobile App Analytics Historic Market Size by Region (2019-2024)
2.2.3 Web and Mobile App Analytics Forecasted Market Size by Region (2025-2030)
2.3 Web and Mobile App Analytics Market Dynamics
2.3.1 Web and Mobile App Analytics Industry Trends
2.3.2 Web and Mobile App Analytics Market Drivers
2.3.3 Web and Mobile App Analytics Market Challenges
2.3.4 Web and Mobile App Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Web and Mobile App Analytics by Players
3.1.1 Global Web and Mobile App Analytics Revenue by Players (2019-2024)
3.1.2 Global Web and Mobile App Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Web and Mobile App Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Web and Mobile App Analytics, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Web and Mobile App Analytics Market Concentration Ratio
3.4.1 Global Web and Mobile App Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Web and Mobile App Analytics Revenue in 2023
3.5 Global Key Players of Web and Mobile App Analytics Head office and Area Served
3.6 Global Key Players of Web and Mobile App Analytics, Product and Application
3.7 Global Key Players of Web and Mobile App Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Web and Mobile App Analytics Breakdown Data by Type
4.1 Global Web and Mobile App Analytics Historic Market Size by Type (2019-2024)
4.2 Global Web and Mobile App Analytics Forecasted Market Size by Type (2025-2030)
5 Web and Mobile App Analytics Breakdown Data by Application
5.1 Global Web and Mobile App Analytics Historic Market Size by Application (2019-2024)
5.2 Global Web and Mobile App Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Web and Mobile App Analytics Market Size (2019-2030)
6.2 North America Web and Mobile App Analytics Market Size by Type
6.2.1 North America Web and Mobile App Analytics Market Size by Type (2019-2024)
6.2.2 North America Web and Mobile App Analytics Market Size by Type (2025-2030)
6.2.3 North America Web and Mobile App Analytics Market Share by Type (2019-2030)
6.3 North America Web and Mobile App Analytics Market Size by Application
6.3.1 North America Web and Mobile App Analytics Market Size by Application (2019-2024)
6.3.2 North America Web and Mobile App Analytics Market Size by Application (2025-2030)
6.3.3 North America Web and Mobile App Analytics Market Share by Application (2019-2030)
6.4 North America Web and Mobile App Analytics Market Size by Country
6.4.1 North America Web and Mobile App Analytics Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Web and Mobile App Analytics Market Size by Country (2019-2024)
6.4.3 North America Web and Mobile App Analytics Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Web and Mobile App Analytics Market Size (2019-2030)
7.2 Europe Web and Mobile App Analytics Market Size by Type
7.2.1 Europe Web and Mobile App Analytics Market Size by Type (2019-2024)
7.2.2 Europe Web and Mobile App Analytics Market Size by Type (2025-2030)
7.2.3 Europe Web and Mobile App Analytics Market Share by Type (2019-2030)
7.3 Europe Web and Mobile App Analytics Market Size by Application
7.3.1 Europe Web and Mobile App Analytics Market Size by Application (2019-2024)
7.3.2 Europe Web and Mobile App Analytics Market Size by Application (2025-2030)
7.3.3 Europe Web and Mobile App Analytics Market Share by Application (2019-2030)
7.4 Europe Web and Mobile App Analytics Market Size by Country
7.4.1 Europe Web and Mobile App Analytics Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Web and Mobile App Analytics Market Size by Country (2019-2024)
7.4.3 Europe Web and Mobile App Analytics Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Web and Mobile App Analytics Market Size (2019-2030)
8.2 China Web and Mobile App Analytics Market Size by Type
8.2.1 China Web and Mobile App Analytics Market Size by Type (2019-2024)
8.2.2 China Web and Mobile App Analytics Market Size by Type (2025-2030)
8.2.3 China Web and Mobile App Analytics Market Share by Type (2019-2030)
8.3 China Web and Mobile App Analytics Market Size by Application
8.3.1 China Web and Mobile App Analytics Market Size by Application (2019-2024)
8.3.2 China Web and Mobile App Analytics Market Size by Application (2025-2030)
8.3.3 China Web and Mobile App Analytics Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Web and Mobile App Analytics Market Size (2019-2030)
9.2 Asia Web and Mobile App Analytics Market Size by Type
9.2.1 Asia Web and Mobile App Analytics Market Size by Type (2019-2024)
9.2.2 Asia Web and Mobile App Analytics Market Size by Type (2025-2030)
9.2.3 Asia Web and Mobile App Analytics Market Share by Type (2019-2030)
9.3 Asia Web and Mobile App Analytics Market Size by Application
9.3.1 Asia Web and Mobile App Analytics Market Size by Application (2019-2024)
9.3.2 Asia Web and Mobile App Analytics Market Size by Application (2025-2030)
9.3.3 Asia Web and Mobile App Analytics Market Share by Application (2019-2030)
9.4 Asia Web and Mobile App Analytics Market Size by Region
9.4.1 Asia Web and Mobile App Analytics Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Web and Mobile App Analytics Market Size by Region (2019-2024)
9.4.3 Asia Web and Mobile App Analytics Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Type
10.2.1 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Application
10.3.1 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Country
10.4.1 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Web and Mobile App Analytics Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Web and Mobile App Analytics Introduction
11.1.4 Google Revenue in Web and Mobile App Analytics Business (2019-2024)
11.1.5 Google Recent Developments
11.2 Adobe
11.2.1 Adobe Company Details
11.2.2 Adobe Business Overview
11.2.3 Adobe Web and Mobile App Analytics Introduction
11.2.4 Adobe Revenue in Web and Mobile App Analytics Business (2019-2024)
11.2.5 Adobe Recent Developments
11.3 Kissmetrics
11.3.1 Kissmetrics Company Details
11.3.2 Kissmetrics Business Overview
11.3.3 Kissmetrics Web and Mobile App Analytics Introduction
11.3.4 Kissmetrics Revenue in Web and Mobile App Analytics Business (2019-2024)
11.3.5 Kissmetrics Recent Developments
11.4 Mixpanel
11.4.1 Mixpanel Company Details
11.4.2 Mixpanel Business Overview
11.4.3 Mixpanel Web and Mobile App Analytics Introduction
11.4.4 Mixpanel Revenue in Web and Mobile App Analytics Business (2019-2024)
11.4.5 Mixpanel Recent Developments
11.5 Siteimprove
11.5.1 Siteimprove Company Details
11.5.2 Siteimprove Business Overview
11.5.3 Siteimprove Web and Mobile App Analytics Introduction
11.5.4 Siteimprove Revenue in Web and Mobile App Analytics Business (2019-2024)
11.5.5 Siteimprove Recent Developments
11.6 InnoCraft
11.6.1 InnoCraft Company Details
11.6.2 InnoCraft Business Overview
11.6.3 InnoCraft Web and Mobile App Analytics Introduction
11.6.4 InnoCraft Revenue in Web and Mobile App Analytics Business (2019-2024)
11.6.5 InnoCraft Recent Developments
11.7 Woopra
11.7.1 Woopra Company Details
11.7.2 Woopra Business Overview
11.7.3 Woopra Web and Mobile App Analytics Introduction
11.7.4 Woopra Revenue in Web and Mobile App Analytics Business (2019-2024)
11.7.5 Woopra Recent Developments
11.8 Webtrends
11.8.1 Webtrends Company Details
11.8.2 Webtrends Business Overview
11.8.3 Webtrends Web and Mobile App Analytics Introduction
11.8.4 Webtrends Revenue in Web and Mobile App Analytics Business (2019-2024)
11.8.5 Webtrends Recent Developments
11.9 Akamai
11.9.1 Akamai Company Details
11.9.2 Akamai Business Overview
11.9.3 Akamai Web and Mobile App Analytics Introduction
11.9.4 Akamai Revenue in Web and Mobile App Analytics Business (2019-2024)
11.9.5 Akamai Recent Developments
11.10 SessionCam
11.10.1 SessionCam Company Details
11.10.2 SessionCam Business Overview
11.10.3 SessionCam Web and Mobile App Analytics Introduction
11.10.4 SessionCam Revenue in Web and Mobile App Analytics Business (2019-2024)
11.10.5 SessionCam Recent Developments
11.11 Qumram
11.11.1 Qumram Company Details
11.11.2 Qumram Business Overview
11.11.3 Qumram Web and Mobile App Analytics Introduction
11.11.4 Qumram Revenue in Web and Mobile App Analytics Business (2019-2024)
11.11.5 Qumram Recent Developments
11.12 Rigor
11.12.1 Rigor Company Details
11.12.2 Rigor Business Overview
11.12.3 Rigor Web and Mobile App Analytics Introduction
11.12.4 Rigor Revenue in Web and Mobile App Analytics Business (2019-2024)
11.12.5 Rigor Recent Developments
11.13 ClickTale
11.13.1 ClickTale Company Details
11.13.2 ClickTale Business Overview
11.13.3 ClickTale Web and Mobile App Analytics Introduction
11.13.4 ClickTale Revenue in Web and Mobile App Analytics Business (2019-2024)
11.13.5 ClickTale Recent Developments
11.14 IBM
11.14.1 IBM Company Details
11.14.2 IBM Business Overview
11.14.3 IBM Web and Mobile App Analytics Introduction
11.14.4 IBM Revenue in Web and Mobile App Analytics Business (2019-2024)
11.14.5 IBM Recent Developments
11.15 Piwik PRO
11.15.1 Piwik PRO Company Details
11.15.2 Piwik PRO Business Overview
11.15.3 Piwik PRO Web and Mobile App Analytics Introduction
11.15.4 Piwik PRO Revenue in Web and Mobile App Analytics Business (2019-2024)
11.15.5 Piwik PRO Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Adobe
Kissmetrics
Mixpanel
Siteimprove
InnoCraft
Woopra
Webtrends
Akamai
SessionCam
Qumram
Rigor
ClickTale
IBM
Piwik PRO
听
听
*If Applicable.
