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Home > Global Web and Mobile App Analytics Market Research Report 2024

Global Web and Mobile App Analytics Market Research Report 2024

Publication ID: 
PB502248163
Publication Date: 
March 7, 2024
Pages: 
92
Publisher: 
MRRPB5
Countries: 
Global [1]
USD 2,900.00

Please choose the suitable license type from above. More details are given under tab "Report License Types" below.

IT Services [2]
Computing & Electronics [3]
Description: 

We defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. The market is also composed of session replay vendors (aka digital intelligence, or digital experience analytics). These vendors provide diagnostic insight into visitor activity and the CX on responsive web and mobile apps, using predictive/prescriptive analytics enabled by machine learning (ML)/artificial intelligence (AI), heat maps and session replay technology.

The global Web and Mobile App Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Web and Mobile App Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Web and Mobile App Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Web and Mobile App Analytics in BFSI is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Web and Mobile App Analytics include Google, Adobe, Kissmetrics, Mixpanel, Siteimprove, InnoCraft, Woopra, Webtrends and Akamai, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Web and Mobile App Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web and Mobile App Analytics.

Report Scope

The Web and Mobile App Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Web and Mobile App Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Web and Mobile App Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company

Google

Adobe

Kissmetrics

Mixpanel

Siteimprove

InnoCraft

Woopra

Webtrends

Akamai

SessionCam

Qumram

Rigor

ClickTale

IBM

Piwik PRO

Segment by Type

Cloud-based

On-premises

Segment by Application

BFSI

Education

Government

Telecom & IT

Others

By Region

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Web and Mobile App Analytics companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents: 

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Web and Mobile App Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Cloud-based

1.2.3 On-premises

1.3 Market by Application

1.3.1 Global Web and Mobile App Analytics Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 BFSI

1.3.3 Education

1.3.4 Government

1.3.5 Telecom & IT

1.3.6 Others

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Web and Mobile App Analytics Market Perspective (2019-2030)

2.2 Web and Mobile App Analytics Growth Trends by Region

2.2.1 Global Web and Mobile App Analytics Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Web and Mobile App Analytics Historic Market Size by Region (2019-2024)

2.2.3 Web and Mobile App Analytics Forecasted Market Size by Region (2025-2030)

2.3 Web and Mobile App Analytics Market Dynamics

2.3.1 Web and Mobile App Analytics Industry Trends

2.3.2 Web and Mobile App Analytics Market Drivers

2.3.3 Web and Mobile App Analytics Market Challenges

2.3.4 Web and Mobile App Analytics Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Web and Mobile App Analytics Players by Revenue

3.1.1 Global Top Web and Mobile App Analytics Players by Revenue (2019-2024)

3.1.2 Global Web and Mobile App Analytics Revenue Market Share by Players (2019-2024)

3.2 Global Web and Mobile App Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Web and Mobile App Analytics Revenue

3.4 Global Web and Mobile App Analytics Market Concentration Ratio

3.4.1 Global Web and Mobile App Analytics Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Web and Mobile App Analytics Revenue in 2023

3.5 Web and Mobile App Analytics Key Players Head office and Area Served

3.6 Key Players Web and Mobile App Analytics Product Solution and Service

3.7 Date of Enter into Web and Mobile App Analytics Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Web and Mobile App Analytics Breakdown Data by Type

4.1 Global Web and Mobile App Analytics Historic Market Size by Type (2019-2024)

4.2 Global Web and Mobile App Analytics Forecasted Market Size by Type (2025-2030)

5 Web and Mobile App Analytics Breakdown Data by Application

5.1 Global Web and Mobile App Analytics Historic Market Size by Application (2019-2024)

5.2 Global Web and Mobile App Analytics Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Web and Mobile App Analytics Market Size (2019-2030)

6.2 North America Web and Mobile App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Web and Mobile App Analytics Market Size by Country (2019-2024)

6.4 North America Web and Mobile App Analytics Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Web and Mobile App Analytics Market Size (2019-2030)

7.2 Europe Web and Mobile App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Web and Mobile App Analytics Market Size by Country (2019-2024)

7.4 Europe Web and Mobile App Analytics Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Web and Mobile App Analytics Market Size (2019-2030)

8.2 Asia-Pacific Web and Mobile App Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Web and Mobile App Analytics Market Size by Region (2019-2024)

8.4 Asia-Pacific Web and Mobile App Analytics Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Web and Mobile App Analytics Market Size (2019-2030)

9.2 Latin America Web and Mobile App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Web and Mobile App Analytics Market Size by Country (2019-2024)

9.4 Latin America Web and Mobile App Analytics Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Web and Mobile App Analytics Market Size (2019-2030)

10.2 Middle East & Africa Web and Mobile App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Web and Mobile App Analytics Market Size by Country (2019-2024)

10.4 Middle East & Africa Web and Mobile App Analytics Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Google

11.1.1 Google Company Detail

11.1.2 Google Business Overview

11.1.3 Google Web and Mobile App Analytics Introduction

11.1.4 Google Revenue in Web and Mobile App Analytics Business (2019-2024)

11.1.5 Google Recent Development

11.2 Adobe

11.2.1 Adobe Company Detail

11.2.2 Adobe Business Overview

11.2.3 Adobe Web and Mobile App Analytics Introduction

11.2.4 Adobe Revenue in Web and Mobile App Analytics Business (2019-2024)

11.2.5 Adobe Recent Development

11.3 Kissmetrics

11.3.1 Kissmetrics Company Detail

11.3.2 Kissmetrics Business Overview

11.3.3 Kissmetrics Web and Mobile App Analytics Introduction

11.3.4 Kissmetrics Revenue in Web and Mobile App Analytics Business (2019-2024)

11.3.5 Kissmetrics Recent Development

11.4 Mixpanel

11.4.1 Mixpanel Company Detail

11.4.2 Mixpanel Business Overview

11.4.3 Mixpanel Web and Mobile App Analytics Introduction

11.4.4 Mixpanel Revenue in Web and Mobile App Analytics Business (2019-2024)

11.4.5 Mixpanel Recent Development

11.5 Siteimprove

11.5.1 Siteimprove Company Detail

11.5.2 Siteimprove Business Overview

11.5.3 Siteimprove Web and Mobile App Analytics Introduction

11.5.4 Siteimprove Revenue in Web and Mobile App Analytics Business (2019-2024)

11.5.5 Siteimprove Recent Development

11.6 InnoCraft

11.6.1 InnoCraft Company Detail

11.6.2 InnoCraft Business Overview

11.6.3 InnoCraft Web and Mobile App Analytics Introduction

11.6.4 InnoCraft Revenue in Web and Mobile App Analytics Business (2019-2024)

11.6.5 InnoCraft Recent Development

11.7 Woopra

11.7.1 Woopra Company Detail

11.7.2 Woopra Business Overview

11.7.3 Woopra Web and Mobile App Analytics Introduction

11.7.4 Woopra Revenue in Web and Mobile App Analytics Business (2019-2024)

11.7.5 Woopra Recent Development

11.8 Webtrends

11.8.1 Webtrends Company Detail

11.8.2 Webtrends Business Overview

11.8.3 Webtrends Web and Mobile App Analytics Introduction

11.8.4 Webtrends Revenue in Web and Mobile App Analytics Business (2019-2024)

11.8.5 Webtrends Recent Development

11.9 Akamai

11.9.1 Akamai Company Detail

11.9.2 Akamai Business Overview

11.9.3 Akamai Web and Mobile App Analytics Introduction

11.9.4 Akamai Revenue in Web and Mobile App Analytics Business (2019-2024)

11.9.5 Akamai Recent Development

11.10 SessionCam

11.10.1 SessionCam Company Detail

11.10.2 SessionCam Business Overview

11.10.3 SessionCam Web and Mobile App Analytics Introduction

11.10.4 SessionCam Revenue in Web and Mobile App Analytics Business (2019-2024)

11.10.5 SessionCam Recent Development

11.11 Qumram

11.11.1 Qumram Company Detail

11.11.2 Qumram Business Overview

11.11.3 Qumram Web and Mobile App Analytics Introduction

11.11.4 Qumram Revenue in Web and Mobile App Analytics Business (2019-2024)

11.11.5 Qumram Recent Development

11.12 Rigor

11.12.1 Rigor Company Detail

11.12.2 Rigor Business Overview

11.12.3 Rigor Web and Mobile App Analytics Introduction

11.12.4 Rigor Revenue in Web and Mobile App Analytics Business (2019-2024)

11.12.5 Rigor Recent Development

11.13 ClickTale

11.13.1 ClickTale Company Detail

11.13.2 ClickTale Business Overview

11.13.3 ClickTale Web and Mobile App Analytics Introduction

11.13.4 ClickTale Revenue in Web and Mobile App Analytics Business (2019-2024)

11.13.5 ClickTale Recent Development

11.14 IBM

11.14.1 IBM Company Detail

11.14.2 IBM Business Overview

11.14.3 IBM Web and Mobile App Analytics Introduction

11.14.4 IBM Revenue in Web and Mobile App Analytics Business (2019-2024)

11.14.5 IBM Recent Development

11.15 Piwik PRO

11.15.1 Piwik PRO Company Detail

11.15.2 Piwik PRO Business Overview

11.15.3 Piwik PRO Web and Mobile App Analytics Introduction

11.15.4 Piwik PRO Revenue in Web and Mobile App Analytics Business (2019-2024)

11.15.5 Piwik PRO Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

Companies Mentioned: 

Google

Adobe

Kissmetrics

Mixpanel

Siteimprove

InnoCraft

Woopra

Webtrends

Akamai

SessionCam

Qumram

Rigor

ClickTale

IBM

Piwik PRO

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  • Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
  • Customers who infringe these license terms are liable for a Global license fee.

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