
Generally speaking, learning analytics refers to the collection and analysis of data about learners and their environments for the purpose of understanding and improving learning outcomes.
The global market for Learning Analytics was estimated to be worth US$ 4680 million in 2023 and is forecast to a readjusted size of US$ 12180 million by 2030 with a CAGR of 13.0% during the forecast period 2024-2030
Learning analytics is where big data meets traditional quantitative methods in education. Governments, universities, testing organizations, and massive open online course providers are collecting data about learners and how they learn. All that data, however, has been mostly untapped until the fairly recent development of the methods and tools to do so.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Learning Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Learning Analytics by region & country, by Type, and by Application.
The Learning Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Learning Analytics.
Market Segmentation
By Company
IBM
Oracle
SAP
Microsoft
SAS Institute
D2L
Saba Software
Tableau Software
Blackboard
Pearson PLC
McGraw Hill
InetSoft
MicroStrategy
Alteryx
QlikTech
Certica Solutions Inc
Segment by Type:
Content Analytics
Predictive Analytics
Discourse Analytics
Adaptive Learning Analytics
Social Media Analytics
Others
Segment by Application
Large Enterprises
Small and Medium Businesses
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Learning Analytics manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Learning Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Learning Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Learning Analytics Product Introduction
1.2 Global Learning Analytics Market Size Forecast
1.3 Learning Analytics Market Trends & Drivers
1.3.1 Learning Analytics Industry Trends
1.3.2 Learning Analytics Market Drivers & Opportunity
1.3.3 Learning Analytics Market Challenges
1.3.4 Learning Analytics Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Learning Analytics Players Revenue Ranking (2023)
2.2 Global Learning Analytics Revenue by Company (2019-2024)
2.3 Key Companies Learning Analytics Manufacturing Base Distribution and Headquarters
2.4 Key Companies Learning Analytics Product Offered
2.5 Key Companies Time to Begin Mass Production of Learning Analytics
2.6 Learning Analytics Market Competitive Analysis
2.6.1 Learning Analytics Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Learning Analytics Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Learning Analytics as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Content Analytics
3.1.2 Predictive Analytics
3.1.3 Discourse Analytics
3.1.4 Adaptive Learning Analytics
3.1.5 Social Media Analytics
3.1.6 Others
3.2 Global Learning Analytics Sales Value by Type
3.2.1 Global Learning Analytics Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Learning Analytics Sales Value, by Type (2019-2030)
3.2.3 Global Learning Analytics Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Large Enterprises
4.1.2 Small and Medium Businesses
4.2 Global Learning Analytics Sales Value by Application
4.2.1 Global Learning Analytics Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Learning Analytics Sales Value, by Application (2019-2030)
4.2.3 Global Learning Analytics Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Learning Analytics Sales Value by Region
5.1.1 Global Learning Analytics Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Learning Analytics Sales Value by Region (2019-2024)
5.1.3 Global Learning Analytics Sales Value by Region (2025-2030)
5.1.4 Global Learning Analytics Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Learning Analytics Sales Value, 2019-2030
5.2.2 North America Learning Analytics Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Learning Analytics Sales Value, 2019-2030
5.3.2 Europe Learning Analytics Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Learning Analytics Sales Value, 2019-2030
5.4.2 Asia Pacific Learning Analytics Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Learning Analytics Sales Value, 2019-2030
5.5.2 South America Learning Analytics Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Learning Analytics Sales Value, 2019-2030
5.6.2 Middle East & Africa Learning Analytics Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Learning Analytics Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Learning Analytics Sales Value
6.3 United States
6.3.1 United States Learning Analytics Sales Value, 2019-2030
6.3.2 United States Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Learning Analytics Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Learning Analytics Sales Value, 2019-2030
6.4.2 Europe Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Learning Analytics Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Learning Analytics Sales Value, 2019-2030
6.5.2 China Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.5.3 China Learning Analytics Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Learning Analytics Sales Value, 2019-2030
6.6.2 Japan Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Learning Analytics Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Learning Analytics Sales Value, 2019-2030
6.7.2 South Korea Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Learning Analytics Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Learning Analytics Sales Value, 2019-2030
6.8.2 Southeast Asia Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Learning Analytics Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Learning Analytics Sales Value, 2019-2030
6.9.2 India Learning Analytics Sales Value by Type (%), 2023 VS 2030
6.9.3 India Learning Analytics Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 IBM
7.1.1 IBM Profile
7.1.2 IBM Main Business
7.1.3 IBM Learning Analytics Products, Services and Solutions
7.1.4 IBM Learning Analytics Revenue (US$ Million) & (2019-2024)
7.1.5 IBM Recent Developments
7.2 Oracle
7.2.1 Oracle Profile
7.2.2 Oracle Main Business
7.2.3 Oracle Learning Analytics Products, Services and Solutions
7.2.4 Oracle Learning Analytics Revenue (US$ Million) & (2019-2024)
7.2.5 Oracle Recent Developments
7.3 SAP
7.3.1 SAP Profile
7.3.2 SAP Main Business
7.3.3 SAP Learning Analytics Products, Services and Solutions
7.3.4 SAP Learning Analytics Revenue (US$ Million) & (2019-2024)
7.3.5 Microsoft Recent Developments
7.4 Microsoft
7.4.1 Microsoft Profile
7.4.2 Microsoft Main Business
7.4.3 Microsoft Learning Analytics Products, Services and Solutions
7.4.4 Microsoft Learning Analytics Revenue (US$ Million) & (2019-2024)
7.4.5 Microsoft Recent Developments
7.5 SAS Institute
7.5.1 SAS Institute Profile
7.5.2 SAS Institute Main Business
7.5.3 SAS Institute Learning Analytics Products, Services and Solutions
7.5.4 SAS Institute Learning Analytics Revenue (US$ Million) & (2019-2024)
7.5.5 SAS Institute Recent Developments
7.6 D2L
7.6.1 D2L Profile
7.6.2 D2L Main Business
7.6.3 D2L Learning Analytics Products, Services and Solutions
7.6.4 D2L Learning Analytics Revenue (US$ Million) & (2019-2024)
7.6.5 D2L Recent Developments
7.7 Saba Software
7.7.1 Saba Software Profile
7.7.2 Saba Software Main Business
7.7.3 Saba Software Learning Analytics Products, Services and Solutions
7.7.4 Saba Software Learning Analytics Revenue (US$ Million) & (2019-2024)
7.7.5 Saba Software Recent Developments
7.8 Tableau Software
7.8.1 Tableau Software Profile
7.8.2 Tableau Software Main Business
7.8.3 Tableau Software Learning Analytics Products, Services and Solutions
7.8.4 Tableau Software Learning Analytics Revenue (US$ Million) & (2019-2024)
7.8.5 Tableau Software Recent Developments
7.9 Blackboard
7.9.1 Blackboard Profile
7.9.2 Blackboard Main Business
7.9.3 Blackboard Learning Analytics Products, Services and Solutions
7.9.4 Blackboard Learning Analytics Revenue (US$ Million) & (2019-2024)
7.9.5 Blackboard Recent Developments
7.10 Pearson PLC
7.10.1 Pearson PLC Profile
7.10.2 Pearson PLC Main Business
7.10.3 Pearson PLC Learning Analytics Products, Services and Solutions
7.10.4 Pearson PLC Learning Analytics Revenue (US$ Million) & (2019-2024)
7.10.5 Pearson PLC Recent Developments
7.11 McGraw Hill
7.11.1 McGraw Hill Profile
7.11.2 McGraw Hill Main Business
7.11.3 McGraw Hill Learning Analytics Products, Services and Solutions
7.11.4 McGraw Hill Learning Analytics Revenue (US$ Million) & (2019-2024)
7.11.5 McGraw Hill Recent Developments
7.12 InetSoft
7.12.1 InetSoft Profile
7.12.2 InetSoft Main Business
7.12.3 InetSoft Learning Analytics Products, Services and Solutions
7.12.4 InetSoft Learning Analytics Revenue (US$ Million) & (2019-2024)
7.12.5 InetSoft Recent Developments
7.13 MicroStrategy
7.13.1 MicroStrategy Profile
7.13.2 MicroStrategy Main Business
7.13.3 MicroStrategy Learning Analytics Products, Services and Solutions
7.13.4 MicroStrategy Learning Analytics Revenue (US$ Million) & (2019-2024)
7.13.5 MicroStrategy Recent Developments
7.14 Alteryx
7.14.1 Alteryx Profile
7.14.2 Alteryx Main Business
7.14.3 Alteryx Learning Analytics Products, Services and Solutions
7.14.4 Alteryx Learning Analytics Revenue (US$ Million) & (2019-2024)
7.14.5 Alteryx Recent Developments
7.15 QlikTech
7.15.1 QlikTech Profile
7.15.2 QlikTech Main Business
7.15.3 QlikTech Learning Analytics Products, Services and Solutions
7.15.4 QlikTech Learning Analytics Revenue (US$ Million) & (2019-2024)
7.15.5 QlikTech Recent Developments
7.16 Certica Solutions Inc
7.16.1 Certica Solutions Inc Profile
7.16.2 Certica Solutions Inc Main Business
7.16.3 Certica Solutions Inc Learning Analytics Products, Services and Solutions
7.16.4 Certica Solutions Inc Learning Analytics Revenue (US$ Million) & (2019-2024)
7.16.5 Certica Solutions Inc Recent Developments
8 Industry Chain Analysis
8.1 Learning Analytics Industrial Chain
8.2 Learning Analytics Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Learning Analytics Sales Model
8.5.2 Sales Channel
8.5.3 Learning Analytics Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
IBM
Oracle
SAP
Microsoft
SAS Institute
D2L
Saba Software
Tableau Software
Blackboard
Pearson PLC
McGraw Hill
InetSoft
MicroStrategy
Alteryx
QlikTech
Certica Solutions Inc
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*If Applicable.
