Marketing analytics platform encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance.
The global market for Marketing Analytics Platform was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Marketing Analytics Platform was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Marketing Analytics Platform include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, Owox BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Platform, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Analytics Platform by region & country, by Type, and by Application.
The Marketing Analytics Platform market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Platform.
Market Segmentation
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
Owox BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Oracle
Improvado
Domo
Datorama
Funnel.io
Supermetrics
Ninjacat
Fivetran
Alooma
Alight Analytics
Chartio
Segment by Type:
Large Enterprises
SMES
Segment by Application
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Analytics Platform manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Analytics Platform in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Analytics Platform in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Market Overview
1.1 Marketing Analytics Platform Product Introduction
1.2 Global Marketing Analytics Platform Market Size Forecast
1.3 Marketing Analytics Platform Market Trends & Drivers
1.3.1 Marketing Analytics Platform Industry Trends
1.3.2 Marketing Analytics Platform Market Drivers & Opportunity
1.3.3 Marketing Analytics Platform Market Challenges
1.3.4 Marketing Analytics Platform Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Marketing Analytics Platform Players Revenue Ranking (2023)
2.2 Global Marketing Analytics Platform Revenue by Company (2019-2024)
2.3 Key Companies Marketing Analytics Platform Manufacturing Base Distribution and Headquarters
2.4 Key Companies Marketing Analytics Platform Product Offered
2.5 Key Companies Time to Begin Mass Production of Marketing Analytics Platform
2.6 Marketing Analytics Platform Market Competitive Analysis
2.6.1 Marketing Analytics Platform Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Marketing Analytics Platform Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Platform as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Large Enterprises
3.1.2 SMES
3.2 Global Marketing Analytics Platform Sales Value by Type
3.2.1 Global Marketing Analytics Platform Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Marketing Analytics Platform Sales Value, by Type (2019-2030)
3.2.3 Global Marketing Analytics Platform Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Retail & eCommerce
4.1.2 Banking & Insurance
4.1.3 Media & Entertaiment
4.1.4 Travel & Hospitality
4.1.5 Education
4.1.6 Others
4.2 Global Marketing Analytics Platform Sales Value by Application
4.2.1 Global Marketing Analytics Platform Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Marketing Analytics Platform Sales Value, by Application (2019-2030)
4.2.3 Global Marketing Analytics Platform Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Marketing Analytics Platform Sales Value by Region
5.1.1 Global Marketing Analytics Platform Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Marketing Analytics Platform Sales Value by Region (2019-2024)
5.1.3 Global Marketing Analytics Platform Sales Value by Region (2025-2030)
5.1.4 Global Marketing Analytics Platform Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Marketing Analytics Platform Sales Value, 2019-2030
5.2.2 North America Marketing Analytics Platform Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Marketing Analytics Platform Sales Value, 2019-2030
5.3.2 Europe Marketing Analytics Platform Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Marketing Analytics Platform Sales Value, 2019-2030
5.4.2 Asia Pacific Marketing Analytics Platform Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Marketing Analytics Platform Sales Value, 2019-2030
5.5.2 South America Marketing Analytics Platform Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Marketing Analytics Platform Sales Value, 2019-2030
5.6.2 Middle East & Africa Marketing Analytics Platform Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Marketing Analytics Platform Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Marketing Analytics Platform Sales Value
6.3 United States
6.3.1 United States Marketing Analytics Platform Sales Value, 2019-2030
6.3.2 United States Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Marketing Analytics Platform Sales Value, 2019-2030
6.4.2 Europe Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Marketing Analytics Platform Sales Value, 2019-2030
6.5.2 China Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.5.3 China Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Marketing Analytics Platform Sales Value, 2019-2030
6.6.2 Japan Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Marketing Analytics Platform Sales Value, 2019-2030
6.7.2 South Korea Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Marketing Analytics Platform Sales Value, 2019-2030
6.8.2 Southeast Asia Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Marketing Analytics Platform Sales Value, 2019-2030
6.9.2 India Marketing Analytics Platform Sales Value by Type (%), 2023 VS 2030
6.9.3 India Marketing Analytics Platform Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 HubSpot
7.1.1 HubSpot Profile
7.1.2 HubSpot Main Business
7.1.3 HubSpot Marketing Analytics Platform Products, Services and Solutions
7.1.4 HubSpot Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.1.5 HubSpot Recent Developments
7.2 Semrush
7.2.1 Semrush Profile
7.2.2 Semrush Main Business
7.2.3 Semrush Marketing Analytics Platform Products, Services and Solutions
7.2.4 Semrush Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.2.5 Semrush Recent Developments
7.3 Looker Data Sciences (Google)
7.3.1 Looker Data Sciences (Google) Profile
7.3.2 Looker Data Sciences (Google) Main Business
7.3.3 Looker Data Sciences (Google) Marketing Analytics Platform Products, Services and Solutions
7.3.4 Looker Data Sciences (Google) Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.3.5 Insider. Recent Developments
7.4 Insider.
7.4.1 Insider. Profile
7.4.2 Insider. Main Business
7.4.3 Insider. Marketing Analytics Platform Products, Services and Solutions
7.4.4 Insider. Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.4.5 Insider. Recent Developments
7.5 LeadsRx
7.5.1 LeadsRx Profile
7.5.2 LeadsRx Main Business
7.5.3 LeadsRx Marketing Analytics Platform Products, Services and Solutions
7.5.4 LeadsRx Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.5.5 LeadsRx Recent Developments
7.6 SharpSpring
7.6.1 SharpSpring Profile
7.6.2 SharpSpring Main Business
7.6.3 SharpSpring Marketing Analytics Platform Products, Services and Solutions
7.6.4 SharpSpring Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.6.5 SharpSpring Recent Developments
7.7 Owox BI
7.7.1 Owox BI Profile
7.7.2 Owox BI Main Business
7.7.3 Owox BI Marketing Analytics Platform Products, Services and Solutions
7.7.4 Owox BI Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.7.5 Owox BI Recent Developments
7.8 Whatagraph BV
7.8.1 Whatagraph BV Profile
7.8.2 Whatagraph BV Main Business
7.8.3 Whatagraph BV Marketing Analytics Platform Products, Services and Solutions
7.8.4 Whatagraph BV Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.8.5 Whatagraph BV Recent Developments
7.9 Pathmatics (Sensor Tower)
7.9.1 Pathmatics (Sensor Tower) Profile
7.9.2 Pathmatics (Sensor Tower) Main Business
7.9.3 Pathmatics (Sensor Tower) Marketing Analytics Platform Products, Services and Solutions
7.9.4 Pathmatics (Sensor Tower) Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.9.5 Pathmatics (Sensor Tower) Recent Developments
7.10 MoEngage
7.10.1 MoEngage Profile
7.10.2 MoEngage Main Business
7.10.3 MoEngage Marketing Analytics Platform Products, Services and Solutions
7.10.4 MoEngage Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.10.5 MoEngage Recent Developments
7.11 Emarsys (SAP)
7.11.1 Emarsys (SAP) Profile
7.11.2 Emarsys (SAP) Main Business
7.11.3 Emarsys (SAP) Marketing Analytics Platform Products, Services and Solutions
7.11.4 Emarsys (SAP) Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.11.5 Emarsys (SAP) Recent Developments
7.12 SALESmanago
7.12.1 SALESmanago Profile
7.12.2 SALESmanago Main Business
7.12.3 SALESmanago Marketing Analytics Platform Products, Services and Solutions
7.12.4 SALESmanago Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.12.5 SALESmanago Recent Developments
7.13 CleverTap
7.13.1 CleverTap Profile
7.13.2 CleverTap Main Business
7.13.3 CleverTap Marketing Analytics Platform Products, Services and Solutions
7.13.4 CleverTap Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.13.5 CleverTap Recent Developments
7.14 Act-On Software
7.14.1 Act-On Software Profile
7.14.2 Act-On Software Main Business
7.14.3 Act-On Software Marketing Analytics Platform Products, Services and Solutions
7.14.4 Act-On Software Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.14.5 Act-On Software Recent Developments
7.15 TapClicks
7.15.1 TapClicks Profile
7.15.2 TapClicks Main Business
7.15.3 TapClicks Marketing Analytics Platform Products, Services and Solutions
7.15.4 TapClicks Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.15.5 TapClicks Recent Developments
7.16 Ometria
7.16.1 Ometria Profile
7.16.2 Ometria Main Business
7.16.3 Ometria Marketing Analytics Platform Products, Services and Solutions
7.16.4 Ometria Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.16.5 Ometria Recent Developments
7.17 Adverity
7.17.1 Adverity Profile
7.17.2 Adverity Main Business
7.17.3 Adverity Marketing Analytics Platform Products, Services and Solutions
7.17.4 Adverity Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.17.5 Adverity Recent Developments
7.18 Optimove
7.18.1 Optimove Profile
7.18.2 Optimove Main Business
7.18.3 Optimove Marketing Analytics Platform Products, Services and Solutions
7.18.4 Optimove Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.18.5 Optimove Recent Developments
7.19 Funnel
7.19.1 Funnel Profile
7.19.2 Funnel Main Business
7.19.3 Funnel Marketing Analytics Platform Products, Services and Solutions
7.19.4 Funnel Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.19.5 Funnel Recent Developments
7.20 Oracle
7.20.1 Oracle Profile
7.20.2 Oracle Main Business
7.20.3 Oracle Marketing Analytics Platform Products, Services and Solutions
7.20.4 Oracle Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.20.5 Oracle Recent Developments
7.21 Improvado
7.21.1 Improvado Profile
7.21.2 Improvado Main Business
7.21.3 Improvado Marketing Analytics Platform Products, Services and Solutions
7.21.4 Improvado Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.21.5 Improvado Recent Developments
7.22 Domo
7.22.1 Domo Profile
7.22.2 Domo Main Business
7.22.3 Domo Marketing Analytics Platform Products, Services and Solutions
7.22.4 Domo Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.22.5 Domo Recent Developments
7.23 Datorama
7.23.1 Datorama Profile
7.23.2 Datorama Main Business
7.23.3 Datorama Marketing Analytics Platform Products, Services and Solutions
7.23.4 Datorama Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.23.5 Datorama Recent Developments
7.24 Funnel.io
7.24.1 Funnel.io Profile
7.24.2 Funnel.io Main Business
7.24.3 Funnel.io Marketing Analytics Platform Products, Services and Solutions
7.24.4 Funnel.io Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.24.5 Funnel.io Recent Developments
7.25 Supermetrics
7.25.1 Supermetrics Profile
7.25.2 Supermetrics Main Business
7.25.3 Supermetrics Marketing Analytics Platform Products, Services and Solutions
7.25.4 Supermetrics Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.25.5 Supermetrics Recent Developments
7.26 Ninjacat
7.26.1 Ninjacat Profile
7.26.2 Ninjacat Main Business
7.26.3 Ninjacat Marketing Analytics Platform Products, Services and Solutions
7.26.4 Ninjacat Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.26.5 Ninjacat Recent Developments
7.27 Fivetran
7.27.1 Fivetran Profile
7.27.2 Fivetran Main Business
7.27.3 Fivetran Marketing Analytics Platform Products, Services and Solutions
7.27.4 Fivetran Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.27.5 Fivetran Recent Developments
7.28 Alooma
7.28.1 Alooma Profile
7.28.2 Alooma Main Business
7.28.3 Alooma Marketing Analytics Platform Products, Services and Solutions
7.28.4 Alooma Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.28.5 Alooma Recent Developments
7.29 Alight Analytics
7.29.1 Alight Analytics Profile
7.29.2 Alight Analytics Main Business
7.29.3 Alight Analytics Marketing Analytics Platform Products, Services and Solutions
7.29.4 Alight Analytics Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.29.5 Alight Analytics Recent Developments
7.30 Chartio
7.30.1 Chartio Profile
7.30.2 Chartio Main Business
7.30.3 Chartio Marketing Analytics Platform Products, Services and Solutions
7.30.4 Chartio Marketing Analytics Platform Revenue (US$ Million) & (2019-2024)
7.30.5 Chartio Recent Developments
8 Industry Chain Analysis
8.1 Marketing Analytics Platform Industrial Chain
8.2 Marketing Analytics Platform Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Marketing Analytics Platform Sales Model
8.5.2 Sales Channel
8.5.3 Marketing Analytics Platform Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
Owox BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Oracle
Improvado
Domo
Datorama
Funnel.io
Supermetrics
Ninjacat
Fivetran
Alooma
Alight Analytics
Chartio
听
听
*If Applicable.
