
Mobile Ad Server is a web-based self-serving software solution for advertisers to manage their mobile ads.
The global market for Mobile Ad Server was estimated to be worth US$ 650 million in 2023 and is forecast to a readjusted size of US$ 904.4 million by 2030 with a CAGR of 5.1% during the forecast period 2024-2030
North American market for Mobile Ad Server was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Mobile Ad Server was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Mobile Ad Server was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Mobile Ad Server include Appnexus, Facebook Audience Network, Google Ad Manager, Admob by Google, Oath Ad Server, AdColony, Mintegral, TubeMogul and Unity Ads, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Mobile Ad Server, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Ad Server by region & country, by Type, and by Application.
The Mobile Ad Server market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Ad Server.
Market Segmentation
By Company
Appnexus
Facebook Audience Network
Google Ad Manager
Admob by Google
Oath Ad Server
AdColony
Mintegral
TubeMogul
Unity Ads
Rubicon
Pubmatic
MoPub
Segment by Type:
First Party and Third Party Ad Servers
Hosted and Self-Hosted Ad Servers
Segment by Application
Phone
Tablet
Smart Wearable Devices
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Mobile Ad Server manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Mobile Ad Server in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Mobile Ad Server in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Mobile Ad Server Product Introduction
1.2 Global Mobile Ad Server Market Size Forecast
1.3 Mobile Ad Server Market Trends & Drivers
1.3.1 Mobile Ad Server Industry Trends
1.3.2 Mobile Ad Server Market Drivers & Opportunity
1.3.3 Mobile Ad Server Market Challenges
1.3.4 Mobile Ad Server Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Mobile Ad Server Players Revenue Ranking (2023)
2.2 Global Mobile Ad Server Revenue by Company (2019-2024)
2.3 Key Companies Mobile Ad Server Manufacturing Base Distribution and Headquarters
2.4 Key Companies Mobile Ad Server Product Offered
2.5 Key Companies Time to Begin Mass Production of Mobile Ad Server
2.6 Mobile Ad Server Market Competitive Analysis
2.6.1 Mobile Ad Server Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Mobile Ad Server Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Ad Server as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 First Party and Third Party Ad Servers
3.1.2 Hosted and Self-Hosted Ad Servers
3.2 Global Mobile Ad Server Sales Value by Type
3.2.1 Global Mobile Ad Server Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Mobile Ad Server Sales Value, by Type (2019-2030)
3.2.3 Global Mobile Ad Server Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Phone
4.1.2 Tablet
4.1.3 Smart Wearable Devices
4.2 Global Mobile Ad Server Sales Value by Application
4.2.1 Global Mobile Ad Server Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Mobile Ad Server Sales Value, by Application (2019-2030)
4.2.3 Global Mobile Ad Server Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Mobile Ad Server Sales Value by Region
5.1.1 Global Mobile Ad Server Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Mobile Ad Server Sales Value by Region (2019-2024)
5.1.3 Global Mobile Ad Server Sales Value by Region (2025-2030)
5.1.4 Global Mobile Ad Server Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Mobile Ad Server Sales Value, 2019-2030
5.2.2 North America Mobile Ad Server Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Mobile Ad Server Sales Value, 2019-2030
5.3.2 Europe Mobile Ad Server Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Mobile Ad Server Sales Value, 2019-2030
5.4.2 Asia Pacific Mobile Ad Server Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Mobile Ad Server Sales Value, 2019-2030
5.5.2 South America Mobile Ad Server Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Mobile Ad Server Sales Value, 2019-2030
5.6.2 Middle East & Africa Mobile Ad Server Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Mobile Ad Server Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Mobile Ad Server Sales Value
6.3 United States
6.3.1 United States Mobile Ad Server Sales Value, 2019-2030
6.3.2 United States Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Mobile Ad Server Sales Value, 2019-2030
6.4.2 Europe Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Mobile Ad Server Sales Value, 2019-2030
6.5.2 China Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.5.3 China Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Mobile Ad Server Sales Value, 2019-2030
6.6.2 Japan Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Mobile Ad Server Sales Value, 2019-2030
6.7.2 South Korea Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Mobile Ad Server Sales Value, 2019-2030
6.8.2 Southeast Asia Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Mobile Ad Server Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Mobile Ad Server Sales Value, 2019-2030
6.9.2 India Mobile Ad Server Sales Value by Type (%), 2023 VS 2030
6.9.3 India Mobile Ad Server Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Appnexus
7.1.1 Appnexus Profile
7.1.2 Appnexus Main Business
7.1.3 Appnexus Mobile Ad Server Products, Services and Solutions
7.1.4 Appnexus Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.1.5 Appnexus Recent Developments
7.2 Facebook Audience Network
7.2.1 Facebook Audience Network Profile
7.2.2 Facebook Audience Network Main Business
7.2.3 Facebook Audience Network Mobile Ad Server Products, Services and Solutions
7.2.4 Facebook Audience Network Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.2.5 Facebook Audience Network Recent Developments
7.3 Google Ad Manager
7.3.1 Google Ad Manager Profile
7.3.2 Google Ad Manager Main Business
7.3.3 Google Ad Manager Mobile Ad Server Products, Services and Solutions
7.3.4 Google Ad Manager Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.3.5 Admob by Google Recent Developments
7.4 Admob by Google
7.4.1 Admob by Google Profile
7.4.2 Admob by Google Main Business
7.4.3 Admob by Google Mobile Ad Server Products, Services and Solutions
7.4.4 Admob by Google Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.4.5 Admob by Google Recent Developments
7.5 Oath Ad Server
7.5.1 Oath Ad Server Profile
7.5.2 Oath Ad Server Main Business
7.5.3 Oath Ad Server Mobile Ad Server Products, Services and Solutions
7.5.4 Oath Ad Server Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.5.5 Oath Ad Server Recent Developments
7.6 AdColony
7.6.1 AdColony Profile
7.6.2 AdColony Main Business
7.6.3 AdColony Mobile Ad Server Products, Services and Solutions
7.6.4 AdColony Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.6.5 AdColony Recent Developments
7.7 Mintegral
7.7.1 Mintegral Profile
7.7.2 Mintegral Main Business
7.7.3 Mintegral Mobile Ad Server Products, Services and Solutions
7.7.4 Mintegral Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.7.5 Mintegral Recent Developments
7.8 TubeMogul
7.8.1 TubeMogul Profile
7.8.2 TubeMogul Main Business
7.8.3 TubeMogul Mobile Ad Server Products, Services and Solutions
7.8.4 TubeMogul Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.8.5 TubeMogul Recent Developments
7.9 Unity Ads
7.9.1 Unity Ads Profile
7.9.2 Unity Ads Main Business
7.9.3 Unity Ads Mobile Ad Server Products, Services and Solutions
7.9.4 Unity Ads Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.9.5 Unity Ads Recent Developments
7.10 Rubicon
7.10.1 Rubicon Profile
7.10.2 Rubicon Main Business
7.10.3 Rubicon Mobile Ad Server Products, Services and Solutions
7.10.4 Rubicon Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.10.5 Rubicon Recent Developments
7.11 Pubmatic
7.11.1 Pubmatic Profile
7.11.2 Pubmatic Main Business
7.11.3 Pubmatic Mobile Ad Server Products, Services and Solutions
7.11.4 Pubmatic Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.11.5 Pubmatic Recent Developments
7.12 MoPub
7.12.1 MoPub Profile
7.12.2 MoPub Main Business
7.12.3 MoPub Mobile Ad Server Products, Services and Solutions
7.12.4 MoPub Mobile Ad Server Revenue (US$ Million) & (2019-2024)
7.12.5 MoPub Recent Developments
8 Industry Chain Analysis
8.1 Mobile Ad Server Industrial Chain
8.2 Mobile Ad Server Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Mobile Ad Server Sales Model
8.5.2 Sales Channel
8.5.3 Mobile Ad Server Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Appnexus
Facebook Audience Network
Google Ad Manager
Admob by Google
Oath Ad Server
AdColony
Mintegral
TubeMogul
Unity Ads
Rubicon
Pubmatic
MoPub
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*If Applicable.
