Mobile app and web analytics refer to the processes and tools used to collect, measure, analyze, and interpret data related to user interactions, behaviors, and engagement on mobile applications and websites. This data-driven approach helps businesses and organizations understand how users are interacting with their digital platforms, identify areas for improvement, and make informed decisions to enhance user experiences and achieve their goals.
The global market for Mobile App and Web Analytics was estimated to be worth US$ 9428.1 million in 2023 and is forecast to a readjusted size of US$ 24140 million by 2030 with a CAGR of 16.4% during the forecast period 2024-2030
Rather than treating all users as a single group, there has been a trend towards more advanced user segmentation. This involves categorizing users based on various attributes and behaviors, allowing for more personalized marketing strategies and tailored user experiences.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Mobile App and Web Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile App and Web Analytics by region & country, by Type, and by Application.
The Mobile App and Web Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile App and Web Analytics.
Market Segmentation
By Company
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
Segment by Type:
Mobile Network Analysis
Mobile App Analytics
Segment by Application
Content Marketing
Marketing Automation
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Mobile App and Web Analytics manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Mobile App and Web Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Mobile App and Web Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Market Overview
1.1 Mobile App and Web Analytics Product Introduction
1.2 Global Mobile App and Web Analytics Market Size Forecast
1.3 Mobile App and Web Analytics Market Trends & Drivers
1.3.1 Mobile App and Web Analytics Industry Trends
1.3.2 Mobile App and Web Analytics Market Drivers & Opportunity
1.3.3 Mobile App and Web Analytics Market Challenges
1.3.4 Mobile App and Web Analytics Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Mobile App and Web Analytics Players Revenue Ranking (2023)
2.2 Global Mobile App and Web Analytics Revenue by Company (2019-2024)
2.3 Key Companies Mobile App and Web Analytics Manufacturing Base Distribution and Headquarters
2.4 Key Companies Mobile App and Web Analytics Product Offered
2.5 Key Companies Time to Begin Mass Production of Mobile App and Web Analytics
2.6 Mobile App and Web Analytics Market Competitive Analysis
2.6.1 Mobile App and Web Analytics Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Mobile App and Web Analytics Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile App and Web Analytics as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Mobile Network Analysis
3.1.2 Mobile App Analytics
3.2 Global Mobile App and Web Analytics Sales Value by Type
3.2.1 Global Mobile App and Web Analytics Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Mobile App and Web Analytics Sales Value, by Type (2019-2030)
3.2.3 Global Mobile App and Web Analytics Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Content Marketing
4.1.2 Marketing Automation
4.2 Global Mobile App and Web Analytics Sales Value by Application
4.2.1 Global Mobile App and Web Analytics Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Mobile App and Web Analytics Sales Value, by Application (2019-2030)
4.2.3 Global Mobile App and Web Analytics Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Mobile App and Web Analytics Sales Value by Region
5.1.1 Global Mobile App and Web Analytics Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Mobile App and Web Analytics Sales Value by Region (2019-2024)
5.1.3 Global Mobile App and Web Analytics Sales Value by Region (2025-2030)
5.1.4 Global Mobile App and Web Analytics Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Mobile App and Web Analytics Sales Value, 2019-2030
5.2.2 North America Mobile App and Web Analytics Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Mobile App and Web Analytics Sales Value, 2019-2030
5.3.2 Europe Mobile App and Web Analytics Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Mobile App and Web Analytics Sales Value, 2019-2030
5.4.2 Asia Pacific Mobile App and Web Analytics Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Mobile App and Web Analytics Sales Value, 2019-2030
5.5.2 South America Mobile App and Web Analytics Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Mobile App and Web Analytics Sales Value, 2019-2030
5.6.2 Middle East & Africa Mobile App and Web Analytics Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Mobile App and Web Analytics Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Mobile App and Web Analytics Sales Value
6.3 United States
6.3.1 United States Mobile App and Web Analytics Sales Value, 2019-2030
6.3.2 United States Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Mobile App and Web Analytics Sales Value, 2019-2030
6.4.2 Europe Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Mobile App and Web Analytics Sales Value, 2019-2030
6.5.2 China Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.5.3 China Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Mobile App and Web Analytics Sales Value, 2019-2030
6.6.2 Japan Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Mobile App and Web Analytics Sales Value, 2019-2030
6.7.2 South Korea Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Mobile App and Web Analytics Sales Value, 2019-2030
6.8.2 Southeast Asia Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Mobile App and Web Analytics Sales Value, 2019-2030
6.9.2 India Mobile App and Web Analytics Sales Value by Type (%), 2023 VS 2030
6.9.3 India Mobile App and Web Analytics Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Microsoft
7.1.1 Microsoft Profile
7.1.2 Microsoft Main Business
7.1.3 Microsoft Mobile App and Web Analytics Products, Services and Solutions
7.1.4 Microsoft Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.1.5 Microsoft Recent Developments
7.2 Google
7.2.1 Google Profile
7.2.2 Google Main Business
7.2.3 Google Mobile App and Web Analytics Products, Services and Solutions
7.2.4 Google Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.2.5 Google Recent Developments
7.3 Oracle
7.3.1 Oracle Profile
7.3.2 Oracle Main Business
7.3.3 Oracle Mobile App and Web Analytics Products, Services and Solutions
7.3.4 Oracle Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.3.5 IBM Recent Developments
7.4 IBM
7.4.1 IBM Profile
7.4.2 IBM Main Business
7.4.3 IBM Mobile App and Web Analytics Products, Services and Solutions
7.4.4 IBM Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.4.5 IBM Recent Developments
7.5 Salesforce
7.5.1 Salesforce Profile
7.5.2 Salesforce Main Business
7.5.3 Salesforce Mobile App and Web Analytics Products, Services and Solutions
7.5.4 Salesforce Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.5.5 Salesforce Recent Developments
7.6 Adobe
7.6.1 Adobe Profile
7.6.2 Adobe Main Business
7.6.3 Adobe Mobile App and Web Analytics Products, Services and Solutions
7.6.4 Adobe Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.6.5 Adobe Recent Developments
7.7 SAP
7.7.1 SAP Profile
7.7.2 SAP Main Business
7.7.3 SAP Mobile App and Web Analytics Products, Services and Solutions
7.7.4 SAP Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.7.5 SAP Recent Developments
7.8 TIBCO Software
7.8.1 TIBCO Software Profile
7.8.2 TIBCO Software Main Business
7.8.3 TIBCO Software Mobile App and Web Analytics Products, Services and Solutions
7.8.4 TIBCO Software Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.8.5 TIBCO Software Recent Developments
7.9 SAS Institute
7.9.1 SAS Institute Profile
7.9.2 SAS Institute Main Business
7.9.3 SAS Institute Mobile App and Web Analytics Products, Services and Solutions
7.9.4 SAS Institute Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.9.5 SAS Institute Recent Developments
7.10 Teradata
7.10.1 Teradata Profile
7.10.2 Teradata Main Business
7.10.3 Teradata Mobile App and Web Analytics Products, Services and Solutions
7.10.4 Teradata Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.10.5 Teradata Recent Developments
7.11 AWS
7.11.1 AWS Profile
7.11.2 AWS Main Business
7.11.3 AWS Mobile App and Web Analytics Products, Services and Solutions
7.11.4 AWS Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.11.5 AWS Recent Developments
7.12 Splunk
7.12.1 Splunk Profile
7.12.2 Splunk Main Business
7.12.3 Splunk Mobile App and Web Analytics Products, Services and Solutions
7.12.4 Splunk Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.12.5 Splunk Recent Developments
7.13 MicroStrategy
7.13.1 MicroStrategy Profile
7.13.2 MicroStrategy Main Business
7.13.3 MicroStrategy Mobile App and Web Analytics Products, Services and Solutions
7.13.4 MicroStrategy Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.13.5 MicroStrategy Recent Developments
7.14 Webtrends
7.14.1 Webtrends Profile
7.14.2 Webtrends Main Business
7.14.3 Webtrends Mobile App and Web Analytics Products, Services and Solutions
7.14.4 Webtrends Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.14.5 Webtrends Recent Developments
7.15 Mixpanel
7.15.1 Mixpanel Profile
7.15.2 Mixpanel Main Business
7.15.3 Mixpanel Mobile App and Web Analytics Products, Services and Solutions
7.15.4 Mixpanel Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.15.5 Mixpanel Recent Developments
7.16 Upland Localytics
7.16.1 Upland Localytics Profile
7.16.2 Upland Localytics Main Business
7.16.3 Upland Localytics Mobile App and Web Analytics Products, Services and Solutions
7.16.4 Upland Localytics Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.16.5 Upland Localytics Recent Developments
7.17 Amplitude Analytics
7.17.1 Amplitude Analytics Profile
7.17.2 Amplitude Analytics Main Business
7.17.3 Amplitude Analytics Mobile App and Web Analytics Products, Services and Solutions
7.17.4 Amplitude Analytics Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.17.5 Amplitude Analytics Recent Developments
7.18 Qlik
7.18.1 Qlik Profile
7.18.2 Qlik Main Business
7.18.3 Qlik Mobile App and Web Analytics Products, Services and Solutions
7.18.4 Qlik Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.18.5 Qlik Recent Developments
7.19 Flurry
7.19.1 Flurry Profile
7.19.2 Flurry Main Business
7.19.3 Flurry Mobile App and Web Analytics Products, Services and Solutions
7.19.4 Flurry Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.19.5 Flurry Recent Developments
7.20 Countly
7.20.1 Countly Profile
7.20.2 Countly Main Business
7.20.3 Countly Mobile App and Web Analytics Products, Services and Solutions
7.20.4 Countly Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.20.5 Countly Recent Developments
7.21 MobileBridge
7.21.1 MobileBridge Profile
7.21.2 MobileBridge Main Business
7.21.3 MobileBridge Mobile App and Web Analytics Products, Services and Solutions
7.21.4 MobileBridge Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.21.5 MobileBridge Recent Developments
7.22 AppsFlyer
7.22.1 AppsFlyer Profile
7.22.2 AppsFlyer Main Business
7.22.3 AppsFlyer Mobile App and Web Analytics Products, Services and Solutions
7.22.4 AppsFlyer Mobile App and Web Analytics Revenue (US$ Million) & (2019-2024)
7.22.5 AppsFlyer Recent Developments
8 Industry Chain Analysis
8.1 Mobile App and Web Analytics Industrial Chain
8.2 Mobile App and Web Analytics Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Mobile App and Web Analytics Sales Model
8.5.2 Sales Channel
8.5.3 Mobile App and Web Analytics Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
听
听
*If Applicable.
