

Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
The global market for Mobile Backend As A Service (BaaS) was estimated to be worth US$ 23430 million in 2023 and is forecast to a readjusted size of US$ 79050 million by 2030 with a CAGR of 18.0% during the forecast period 2024-2030
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Mobile Backend As A Service (BaaS), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Backend As A Service (BaaS) by region & country, by Type, and by Application.
The Mobile Backend As A Service (BaaS) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Backend As A Service (BaaS).
Market Segmentation
By Company
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
Segment by Type:
Android
iOS
Others
Segment by Application
Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Mobile Backend As A Service (BaaS) manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Mobile Backend As A Service (BaaS) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Mobile Backend As A Service (BaaS) in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
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1 Market Overview
1.1 Mobile Backend As A Service (BaaS) Product Introduction
1.2 Global Mobile Backend As A Service (BaaS) Market Size Forecast
1.3 Mobile Backend As A Service (BaaS) Market Trends & Drivers
1.3.1 Mobile Backend As A Service (BaaS) Industry Trends
1.3.2 Mobile Backend As A Service (BaaS) Market Drivers & Opportunity
1.3.3 Mobile Backend As A Service (BaaS) Market Challenges
1.3.4 Mobile Backend As A Service (BaaS) Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Mobile Backend As A Service (BaaS) Players Revenue Ranking (2023)
2.2 Global Mobile Backend As A Service (BaaS) Revenue by Company (2019-2024)
2.3 Key Companies Mobile Backend As A Service (BaaS) Manufacturing Base Distribution and Headquarters
2.4 Key Companies Mobile Backend As A Service (BaaS) Product Offered
2.5 Key Companies Time to Begin Mass Production of Mobile Backend As A Service (BaaS)
2.6 Mobile Backend As A Service (BaaS) Market Competitive Analysis
2.6.1 Mobile Backend As A Service (BaaS) Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Mobile Backend As A Service (BaaS) Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Backend As A Service (BaaS) as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Android
3.1.2 iOS
3.1.3 Others
3.2 Global Mobile Backend As A Service (BaaS) Sales Value by Type
3.2.1 Global Mobile Backend As A Service (BaaS) Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Mobile Backend As A Service (BaaS) Sales Value, by Type (2019-2030)
3.2.3 Global Mobile Backend As A Service (BaaS) Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Data and Application Integration
4.1.2 Identity and Access Management
4.1.3 Usage Analytics
4.1.4 Support and Maintenance Service
4.1.5 Others
4.2 Global Mobile Backend As A Service (BaaS) Sales Value by Application
4.2.1 Global Mobile Backend As A Service (BaaS) Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Mobile Backend As A Service (BaaS) Sales Value, by Application (2019-2030)
4.2.3 Global Mobile Backend As A Service (BaaS) Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Mobile Backend As A Service (BaaS) Sales Value by Region
5.1.1 Global Mobile Backend As A Service (BaaS) Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Mobile Backend As A Service (BaaS) Sales Value by Region (2019-2024)
5.1.3 Global Mobile Backend As A Service (BaaS) Sales Value by Region (2025-2030)
5.1.4 Global Mobile Backend As A Service (BaaS) Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
5.2.2 North America Mobile Backend As A Service (BaaS) Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
5.3.2 Europe Mobile Backend As A Service (BaaS) Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
5.4.2 Asia Pacific Mobile Backend As A Service (BaaS) Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
5.5.2 South America Mobile Backend As A Service (BaaS) Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
5.6.2 Middle East & Africa Mobile Backend As A Service (BaaS) Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Mobile Backend As A Service (BaaS) Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Mobile Backend As A Service (BaaS) Sales Value
6.3 United States
6.3.1 United States Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.3.2 United States Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.4.2 Europe Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.5.2 China Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.5.3 China Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.6.2 Japan Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.7.2 South Korea Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.8.2 Southeast Asia Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Mobile Backend As A Service (BaaS) Sales Value, 2019-2030
6.9.2 India Mobile Backend As A Service (BaaS) Sales Value by Type (%), 2023 VS 2030
6.9.3 India Mobile Backend As A Service (BaaS) Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Oracle Corporation
7.1.1 Oracle Corporation Profile
7.1.2 Oracle Corporation Main Business
7.1.3 Oracle Corporation Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.1.4 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.1.5 Oracle Corporation Recent Developments
7.2 IBM Corporation
7.2.1 IBM Corporation Profile
7.2.2 IBM Corporation Main Business
7.2.3 IBM Corporation Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.2.4 IBM Corporation Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.2.5 IBM Corporation Recent Developments
7.3 Microsoft Corporation
7.3.1 Microsoft Corporation Profile
7.3.2 Microsoft Corporation Main Business
7.3.3 Microsoft Corporation Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.3.4 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.3.5 Kony Recent Developments
7.4 Kony
7.4.1 Kony Profile
7.4.2 Kony Main Business
7.4.3 Kony Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.4.4 Kony Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.4.5 Kony Recent Developments
7.5 Kinvey
7.5.1 Kinvey Profile
7.5.2 Kinvey Main Business
7.5.3 Kinvey Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.5.4 Kinvey Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.5.5 Kinvey Recent Developments
7.6 Anypresence
7.6.1 Anypresence Profile
7.6.2 Anypresence Main Business
7.6.3 Anypresence Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.6.4 Anypresence Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.6.5 Anypresence Recent Developments
7.7 Appcelerator
7.7.1 Appcelerator Profile
7.7.2 Appcelerator Main Business
7.7.3 Appcelerator Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.7.4 Appcelerator Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.7.5 Appcelerator Recent Developments
7.8 Built.Io
7.8.1 Built.Io Profile
7.8.2 Built.Io Main Business
7.8.3 Built.Io Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.8.4 Built.Io Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.8.5 Built.Io Recent Developments
7.9 KII Corporation
7.9.1 KII Corporation Profile
7.9.2 KII Corporation Main Business
7.9.3 KII Corporation Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.9.4 KII Corporation Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.9.5 KII Corporation Recent Developments
7.10 Cloudmine
7.10.1 Cloudmine Profile
7.10.2 Cloudmine Main Business
7.10.3 Cloudmine Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.10.4 Cloudmine Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.10.5 Cloudmine Recent Developments
7.11 Parse
7.11.1 Parse Profile
7.11.2 Parse Main Business
7.11.3 Parse Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.11.4 Parse Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.11.5 Parse Recent Developments
7.12 Feedhenry
7.12.1 Feedhenry Profile
7.12.2 Feedhenry Main Business
7.12.3 Feedhenry Mobile Backend As A Service (BaaS) Products, Services and Solutions
7.12.4 Feedhenry Mobile Backend As A Service (BaaS) Revenue (US$ Million) & (2019-2024)
7.12.5 Feedhenry Recent Developments
8 Industry Chain Analysis
8.1 Mobile Backend As A Service (BaaS) Industrial Chain
8.2 Mobile Backend As A Service (BaaS) Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Mobile Backend As A Service (BaaS) Sales Model
8.5.2 Sales Channel
8.5.3 Mobile Backend As A Service (BaaS) Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
Ìý
Ìý
*If Applicable.