
Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there. Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool. Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms. Web Analytics software is related to Campaign Management software and Marketing Automation software.
The global market for Web Analytics Software was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Web Analytics Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Web Analytics Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Web Analytics Software was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Web Analytics Software include Kissmetrics, AgencyAnalytics, Agile CRM, Smartlook, ClickCease, Google, SEMrush, Hotjar and Moz, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Web Analytics Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Web Analytics Software by region & country, by Type, and by Application.
The Web Analytics Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web Analytics Software.
Market Segmentation
By Company
Kissmetrics
AgencyAnalytics
Agile CRM
Smartlook
ClickCease
Google
SEMrush
Hotjar
Moz
Pendo
Visitor Analytics
Link-Assistant
SimilarWeb
Segment by Type:
On-Premise
Cloud-Based
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Web Analytics Software manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Web Analytics Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Web Analytics Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Market Overview
1.1 Web Analytics Software Product Introduction
1.2 Global Web Analytics Software Market Size Forecast
1.3 Web Analytics Software Market Trends & Drivers
1.3.1 Web Analytics Software Industry Trends
1.3.2 Web Analytics Software Market Drivers & Opportunity
1.3.3 Web Analytics Software Market Challenges
1.3.4 Web Analytics Software Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Web Analytics Software Players Revenue Ranking (2023)
2.2 Global Web Analytics Software Revenue by Company (2019-2024)
2.3 Key Companies Web Analytics Software Manufacturing Base Distribution and Headquarters
2.4 Key Companies Web Analytics Software Product Offered
2.5 Key Companies Time to Begin Mass Production of Web Analytics Software
2.6 Web Analytics Software Market Competitive Analysis
2.6.1 Web Analytics Software Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Web Analytics Software Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Web Analytics Software as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 On-Premise
3.1.2 Cloud-Based
3.2 Global Web Analytics Software Sales Value by Type
3.2.1 Global Web Analytics Software Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Web Analytics Software Sales Value, by Type (2019-2030)
3.2.3 Global Web Analytics Software Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Large Enterprises
4.1.2 Small and Medium-sized Enterprises (SMEs)
4.2 Global Web Analytics Software Sales Value by Application
4.2.1 Global Web Analytics Software Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Web Analytics Software Sales Value, by Application (2019-2030)
4.2.3 Global Web Analytics Software Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Web Analytics Software Sales Value by Region
5.1.1 Global Web Analytics Software Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Web Analytics Software Sales Value by Region (2019-2024)
5.1.3 Global Web Analytics Software Sales Value by Region (2025-2030)
5.1.4 Global Web Analytics Software Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Web Analytics Software Sales Value, 2019-2030
5.2.2 North America Web Analytics Software Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Web Analytics Software Sales Value, 2019-2030
5.3.2 Europe Web Analytics Software Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Web Analytics Software Sales Value, 2019-2030
5.4.2 Asia Pacific Web Analytics Software Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Web Analytics Software Sales Value, 2019-2030
5.5.2 South America Web Analytics Software Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Web Analytics Software Sales Value, 2019-2030
5.6.2 Middle East & Africa Web Analytics Software Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Web Analytics Software Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Web Analytics Software Sales Value
6.3 United States
6.3.1 United States Web Analytics Software Sales Value, 2019-2030
6.3.2 United States Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Web Analytics Software Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Web Analytics Software Sales Value, 2019-2030
6.4.2 Europe Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Web Analytics Software Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Web Analytics Software Sales Value, 2019-2030
6.5.2 China Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.5.3 China Web Analytics Software Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Web Analytics Software Sales Value, 2019-2030
6.6.2 Japan Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Web Analytics Software Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Web Analytics Software Sales Value, 2019-2030
6.7.2 South Korea Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Web Analytics Software Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Web Analytics Software Sales Value, 2019-2030
6.8.2 Southeast Asia Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Web Analytics Software Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Web Analytics Software Sales Value, 2019-2030
6.9.2 India Web Analytics Software Sales Value by Type (%), 2023 VS 2030
6.9.3 India Web Analytics Software Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Kissmetrics
7.1.1 Kissmetrics Profile
7.1.2 Kissmetrics Main Business
7.1.3 Kissmetrics Web Analytics Software Products, Services and Solutions
7.1.4 Kissmetrics Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.1.5 Kissmetrics Recent Developments
7.2 AgencyAnalytics
7.2.1 AgencyAnalytics Profile
7.2.2 AgencyAnalytics Main Business
7.2.3 AgencyAnalytics Web Analytics Software Products, Services and Solutions
7.2.4 AgencyAnalytics Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.2.5 AgencyAnalytics Recent Developments
7.3 Agile CRM
7.3.1 Agile CRM Profile
7.3.2 Agile CRM Main Business
7.3.3 Agile CRM Web Analytics Software Products, Services and Solutions
7.3.4 Agile CRM Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.3.5 Smartlook Recent Developments
7.4 Smartlook
7.4.1 Smartlook Profile
7.4.2 Smartlook Main Business
7.4.3 Smartlook Web Analytics Software Products, Services and Solutions
7.4.4 Smartlook Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.4.5 Smartlook Recent Developments
7.5 ClickCease
7.5.1 ClickCease Profile
7.5.2 ClickCease Main Business
7.5.3 ClickCease Web Analytics Software Products, Services and Solutions
7.5.4 ClickCease Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.5.5 ClickCease Recent Developments
7.6 Google
7.6.1 Google Profile
7.6.2 Google Main Business
7.6.3 Google Web Analytics Software Products, Services and Solutions
7.6.4 Google Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.6.5 Google Recent Developments
7.7 SEMrush
7.7.1 SEMrush Profile
7.7.2 SEMrush Main Business
7.7.3 SEMrush Web Analytics Software Products, Services and Solutions
7.7.4 SEMrush Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.7.5 SEMrush Recent Developments
7.8 Hotjar
7.8.1 Hotjar Profile
7.8.2 Hotjar Main Business
7.8.3 Hotjar Web Analytics Software Products, Services and Solutions
7.8.4 Hotjar Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.8.5 Hotjar Recent Developments
7.9 Moz
7.9.1 Moz Profile
7.9.2 Moz Main Business
7.9.3 Moz Web Analytics Software Products, Services and Solutions
7.9.4 Moz Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.9.5 Moz Recent Developments
7.10 Pendo
7.10.1 Pendo Profile
7.10.2 Pendo Main Business
7.10.3 Pendo Web Analytics Software Products, Services and Solutions
7.10.4 Pendo Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.10.5 Pendo Recent Developments
7.11 Visitor Analytics
7.11.1 Visitor Analytics Profile
7.11.2 Visitor Analytics Main Business
7.11.3 Visitor Analytics Web Analytics Software Products, Services and Solutions
7.11.4 Visitor Analytics Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.11.5 Visitor Analytics Recent Developments
7.12 Link-Assistant
7.12.1 Link-Assistant Profile
7.12.2 Link-Assistant Main Business
7.12.3 Link-Assistant Web Analytics Software Products, Services and Solutions
7.12.4 Link-Assistant Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.12.5 Link-Assistant Recent Developments
7.13 SimilarWeb
7.13.1 SimilarWeb Profile
7.13.2 SimilarWeb Main Business
7.13.3 SimilarWeb Web Analytics Software Products, Services and Solutions
7.13.4 SimilarWeb Web Analytics Software Revenue (US$ Million) & (2019-2024)
7.13.5 SimilarWeb Recent Developments
8 Industry Chain Analysis
8.1 Web Analytics Software Industrial Chain
8.2 Web Analytics Software Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Web Analytics Software Sales Model
8.5.2 Sales Channel
8.5.3 Web Analytics Software Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
Kissmetrics
AgencyAnalytics
Agile CRM
Smartlook
ClickCease
Google
SEMrush
Hotjar
Moz
Pendo
Visitor Analytics
Link-Assistant
SimilarWeb
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*If Applicable.
