CE Device Ecosystems

Publication ID:

PAS1216002

Publication Date:

December 8, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 6,500.00

Computing & Electronics [2]

Electrical Components [3]

Electrical Products [4]

Description:

CE Device Ecosystems analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players) of the same brand (Apple, Amazon, Google, Samsung, Sony, Microsoft, etc.). This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services.

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CE Device Ecosystems

Table Of Contents:

About the Research

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Previous Research

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Industry Insight

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Key Findings

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Recommendations

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CE Product Adoption and Market Share:

Apple Computer Adoption (2011 - 2016)

Adoption of an Apple Computer by Number of Apple iPhones in a Household (Q1/16)

Computer Ownership: Apple Mac vs. Windows PC (2015 - 2016)

Brand of Most Used Computer (2014 - 2016)

Brand of Primary Flat Panel TV (2015 - 2016)

Adoption of Android TV and Roku TV (Q1/16)

Brand of Tablet Personally Used (2011 - 2016)

Most Commonly Used Streaming Media Player Among Owners (2014 - 2016)

Tablet Operating System (2014 - 2016)

Brand of Smartphone Used (2010 - 2016)

Smartphone Operating System (2011 - 2016)

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Brand Purchase Patterns & CE Ecosystems:

Users of Multiple CE Products by Brand (Q1/16)

Apple Products Owned when Two or More Product Categories Owned (Q1/16)

Microsoft/Windows Products Owned when Two or More Product Categories Owned (Q1/16)

Google/Android Products Owned when Two or More Product Categories Owned (Q1/16)

Samsung Products Owned when Two or More Product Categories Owned (Q1/16)

Sony Products Owned when Two or More Product Categories Owned (Q1/16)

Amazon Products Owned when Two or More Product Categories Owned (Q1/16)

Multi-Product CE Brand Owners by Age (Q1/16)

Multi-Product CE Brand Owners by Household Income (Q1/16)

Multi-Product CE Brand Owners by Education (Q1/16)

Multi-Product CE Brand Owners by Children at Home (Q1/16)

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CE Ecosystems: Cross-Platform Purchases:

Apple Desktop Purchases by Use of Apple Products (Q1/16)

Apple Laptop Purchases by Use of Apple Products (Q1/16)

Apple Tablet Purchase by Use of Other Apple Products (Q1/16)

Apple Streaming Media Player Purchases by Use of Other Apple Products (Q1/16)

Apple Smartphone Purchases by Use of Other Apple Products (Q1/16)

Samsung Tablet Purchases by Use of Other Samsung Products (Q1/16)

Samsung Smartphone Purchases by Use of Other Samsung Products (Q1/16)

Samsung Flat Panel TV Purchases by Use of Other Samsung Products (Q1/16)

Sony Flat Panel TV Purchases by Use of a Sony PlayStation (Q1/16)

Sony Gaming Console Purchases by Use of a Sony Flat Panel TV (Q1/16)

Amazon Tablet Purchases by Use of an Amazon Streaming Media Player (Q1/16)

Amazon Streaming Media Player Purchases by Use of an Amazon Tablet (Q1/16)

Google/Android Streaming Media Player Purchases by Use of Other Android Products (Q1/16)

Non-Apple/Surface Tablet Purchases by Use of Other Android Products (Q1/16)

Non-Apple/BlackBerry/Nokia Smartphone Purchases by Use of Other Android Products (Q1/16)

Windows Desktop Purchases by Use of Other Microsoft Products (Q1/16)

Windows Laptop Purchases by Use of Other Microsoft Products (Q1/16)

Microsoft Surface Tablet Purchases by Use of Other Microsoft Products (Q1/16)

Microsoft Gaming Console Purchases by Use of Other Microsoft Products (Q1/16)

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CE Ecosystems: Influence of Brand Loyalty on Purchase Decision:

Purchase Consideration of One or More Brands by CE Buyers (Q1/16)

Purchase Consideration of One or More Brands by Apple Brand Users (Q1/16)

Purchase Consideration of One or More Brands by Samsung Multi-Device or

Platform Owners (Q1/16)

Reasons for Only Considering Purchasing from One Brand by CE Brand Users (Q1/16)

Reasons for Purchasing One Brand Over Other Brands Considered by CE Brand Users (Q1/16)

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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