Changes to TV Packages

Publication ID:

PAS0916001

Publication Date:

September 19, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Computing & Electronics [2]

IT Outsourcing [3]

IT Services [4]

Description:

This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services by differing subscriber groups, including Upgraders, Downgraders, and First-time Subscribers. The analysis also explores subscriber and demographic groups to understand consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted offerings.

Changes to TV Packages

Table Of Contents:

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

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Change in Pay-TV Service Subscriptions

Pay-TV Service Subscription (2011 - 2016)

Recent Change to Pay-TV Service (2015 - 2016)

% Making a Recent Change to Pay TV Services by Provider (Q1/16)

Downgrades of Pay-TV Service by Provider (2015 - 2016)

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Comparison of Subscriber Groups: Upgraders, Downgraders, and First-time Subscribers

Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)

Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)

OTT Service Subscription by Subscriber Groups (Q1/16)

Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)

Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)

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Must-Have Channels in the Pay TV Package

Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)

Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)

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Appeal of Channels in the Pay-TV Channel Package

Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)

Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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