Choice of Mobile Device: The Consumer Perspective

Publication ID:

PAS1214019

Publication Date:

December 1, 2014

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Telecom [2]

Handsets & Devices [3]

Mobile Services [4]

Description:

Choice of Mobile Device: The Consumer Perspective analyzes the impact of new handset purchasing models on the market for mobile phones. It specifically considers models that allow the subscriber to purchase handsets without agreeing to a service contact. This analysis is complemented with an investigation of current trends in handset purchases including replacement rates and brand/OS preferences.

Preferred Purchase Model for Next Smartphone Purchase by Provider

Table Of Contents:

About the Research

Previous Research

2014 Holiday Purchase Intentions (Q4/14)

Consumer Segmentation: Mobile App Users (Q3/14)

Smart Data Plans for Mobile Consumers (Q2/14)

360 View: Mobility and The App Economy (Q2/14)

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Key Findings

Industry Insight

Recommendations

Trends in Smartphone Adoption

Smartphones: Adoption vs. Avg. Purchase Price 听(2009-2014)

CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)

Computing & Mobile Products Purchased in the Year (2008 - 2014)

Reason for Smartphone Purchase or Acquisition (Q3/14)

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Smartphone Purchase Intentions

CE Purchase Intentions (Q3/2013 vs. Q3/2014)

Smartphone Brand Purchase Intention (Q3/14)

Intended Smartphone Brand by Provider (Q3/14)

Preferred Smartphone Operating System for Next Purchase (Q3/14)

Android Smartphone Brand Purchase Intention (Q3/14)

Length of Time Owning Current Phone (Q3/14)

% Replacing Phone in a Shorter Than Usual Time Frame by Provider (Q3/14)

Reasons for Replacing Phone in a Shorter Than Usual Time Frame (Q3/14)

Reasons for Replacing Phone in a Longer Than Usual Time Frame (Q3/14)

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Purchase Model Preferences:

Summary of Findings

Preferred Purchase Model for Next Smartphone Purchase (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Income (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Provider (Q3/14)

T-Mobile Subscribers: Purchase Model Preferences (Q3/14)

Preferred Purchase Model for Next Smartphone Purchase by Intended Brand (Q3/14)

Purchase Model Preference: 24 Month Installment Plan by Samsung vs. iPhone Intenders (Q3/14)

Purchase Model Preference for Samsung Intenders: 24-Month Installment Plan by Provider (Q3/14)

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Additional Research from Parks Associates

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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