Consumer Segmentation: OTT Video Buyers

Publication ID:

PAS1214017

Publication Date:

December 1, 2014

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Computing & Electronics [2]

Cloud Computing [3]

IT Services [4]

Description:

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates鈥� video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.

Willingness to Subscribe to New Over-the-Top Services

Table Of Contents:

About the Research

Previous Research

The Death of Linear TV (Q3/14)

360 View: Digital Media & Connected Consumers (Q3/14)

Streaming CE and Content Purchasing Habits (Q1/14)

Trends in Content Licensing (Q1/14)

New Trends in Digital Delivery and CDNs (Q1/14)

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

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Key Findings

Industry Insight

Recommendations

Video Consumption Trends:

Video Consumption by Platform (2010 - 2014)

Video Consumption on TV Sets by Source (2010 - 2014)

Household Monthly Spending on Internet Video (2012 - 2014)

OTT Subscription by Age (2013 - 2014)

OTT Subscription by Household Income (2013 - 2014)

OTT Service Subscription (2012 - 2014)

Who Pays for OTT Service Subscription (Q3/14)

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OTT Video Trends:

Parks Associates Multiscreen Segmentation

Video Viewing Segments (Q3/14)

Segment Descriptions

OTT Video Consumption on TV Sets (2012 - 2014)

Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)

Household Monthly Spending on Renting Video Downloads (2012 - 2014)

Household Monthly Spending on Buying Video Downloads (2012 - 2014)

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Demand for New OTT Video Services:

Willingness to Subscribe to New Over-the-Top Services (Q4/14)

Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)

% of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)

Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)

Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)

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Additional Research from Parks Associates

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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