Digital Natives: The Rise of Esports

Publication ID:

PAS0718002

Publication Date:

July 10, 2018

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 3,500.00

Computing & Electronics [2]

IT Services [3]

Description:

The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms. Major players from multiple market sectors have invested in esports teams and brands including traditional sports entities like professional basketball, soccer, and hockey team owners and media outlets like ESPN and TBS. This report analyzes the economics of esports, identifies the current market players and their market strategies, sizes the esports audience, and ascertains potential market opportunities for companies interested in monetizing the esports market.

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Digital Natives: The Rise of Esports

Table Of Contents:

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Esports Overview
2.1 Market Drivers
2.2 Market Challenges

3.0 Examining the esports Audience

4.0 Exploring the esports Ecosystem

4.1 Publishers
4.1.1 Ecosystem Position and Strategy
4.1.2 Select Player Profiles
4.1.3 Success and Risk Factors

4.2 Distributors
4.2.1 Ecosystem Positon and Strategy
4.2.2 Select Player Profiles
4.2.3 Success and Risk Factors

4.3 Sponsors and Advertisers
4.3.1 Ecosystem Positon and Strategy
4.3.2 Select Player Profiles
4.3.3 Success and Risk Factors

4.4 Third-Party Event Organizers
4.4.1 Ecosystem Positon and Strategy
4.4.2 Select Player Profiles
4.4.3 Success and Risk Factors

5.0 Opportunities and Recommendations

6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources

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List of Figures

Top Esports Titles
Esports Viewership Demographics
Esports Viewership by Entertainment Practices
Esports Viewer Spending on Video Entertainment
Likelihood to Spend on Esports Products and Services
Esports Viewership Drivers Compared by Genre
Esports Ecosystem Map: Money Flow
Major Esports Publisher Profiles
Sources Used to Watch Esports
Major Distributor Profiles
Major Sponsor Profiles
Major Event Organizer Profiles

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This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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