Digitally Fit: Products and Services for Connected Consumers

Publication ID:

PAS0515001

Publication Date:

May 7, 2015

Pages:

Publisher:

Parks Associates

Countries:

USA [1]

USD 5,000.00

Pharma & Healthcare [2]

IT & eHealth [3]

Pharma & Healthcare Technology [4]

Description:

Digitally Fit: Products and Services for Connected Consumers听analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for these devices and gauges current use of health apps in conjunction with these devices.

1/3 of connected health device owners would share data in exchange for a health insurance discount.

It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns. Finally, it assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data.

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Key Topics

Detailed overview of current connected health device adoption among U.S. broadband households
Impact of corporate discounts on adoption levels and usage of health/fitness apps
In-depth analysis on features and services consumers want most in connected health devices
Market recommendations for device manufacturers, app developers, and service providers

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Research Benefits

Highlights adoption trends for connected health and fitness devices
Gauges consumer use of health apps in conjunction with connected devices
Explores privacy concerns as a potential inhibitor to smart health device adoption
Assesses consumer willingness to share personal data generated by smart health devices

Table Of Contents:

About the Research

Previous Research

Engaging Consumers for Healthy Living: Health Apps (Q4/14)

Reasons for the Appeal of Health & Fitness Devices (Q4/14)

Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)

360 View: Health Devices and Services for Connected Consumers (Q3/14)

Wearable Computing: Fitness and Health in Style (Q3/14)

Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Key Findings

Industry Insight

Recommendations

Overview of Connected Health Adoption:

Number of Connected Health Devices Owned (2013 - 2014)

Adoption of Digital Health Devices (2013 - 2014)

% of U.S. Broadband Households Using At Least One Connected Health Device by Household Income (2013 - 2014)

% of U.S. Broadband Households Using Online Health Tools (2013 - 2014)

Use of Online Health Tools (2013 - 2014)

Online Health Tools Offered by Doctors (2012 - 2014)

Corporate Discounts and Connected Health Device Adoption:

Ownership of Connected Fitness Devices with a Corporate Discount (Q4/14)

Connected Fitness Devices Acquired with a Corporate Discount (Q4/14)

Weekly Use of Fitness Apps on Smart Health Devices and Corporate Discounts (Q4/14)

Corporate Size Among Those Acquiring Connected Fitness Device with Corporate Discount (Q4/14)

Demographic Profiles of Connected Fitness Device Owners (Q4/14)

Use of Connected Health Devices and Apps:

Monthly Use of Health Apps (Q4/14)

Health App Monthly Usage

Monthly Use and Interest in Using of Health Apps (Q4/14)

Connected Health Devices Used in Conjunction with Health Apps (Q4/14)

High Appeal of Health Master App (Q4/14)

Appeal of Health Master App by Number of Health Apps Used Monthly (Q4/14)

Privacy Concerns about Connected Health Devices:

Attitudes Towards Online Health Data (Q4/14)

Privacy or Security Concerns About Connecting Devices to the Internet (Q4/14)

Concerns About Connecting Health and Fitness Devices to the Internet (Q4/14)

Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14)

Willingness to Share Data From Fitness Devices by Fitness Device Owned (Q4/14)

Willingness to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)

Discounts as Incentives to Share Data From Fitness Devices by Device Owned (Q4/14)

Discounts as Incentives to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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