
Artificial Intelligence (AI) and machine learning are powerful enabling technologies that can affect all aspects of consumer entertainment. This report will examine the new opportunities and service features that AI can unlock as well as the companies poised to take advantage. The report assesses the short- and long-term impact of AI on the entertainment industry and the future role of AI in user experience, service delivery, content creation, and monetization.
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1.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý Report Summary
1.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý Purpose of Report
1.2ÌýÌýÌýÌýÌýÌýÌýÌýÌý Key Burning Questions Addressed by this Research
1.3ÌýÌýÌýÌýÌýÌýÌýÌýÌý Research Approach/Sources
2.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý Artificial Intelligence in Consumer Entertainment
2.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý Rising Consumer Engagement
2.2ÌýÌýÌýÌýÌýÌýÌýÌýÌý Improving Business Processes & Products
2.3ÌýÌýÌýÌýÌýÌýÌýÌýÌý Increasing Demand for Personalization
2.4ÌýÌýÌýÌýÌýÌýÌýÌýÌý Consumer Attitudes Toward AI
3.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý Common AI in Connected Entertainment
3.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý Narrow AI
3.2ÌýÌýÌýÌýÌýÌýÌýÌýÌý Machine Learning
3.3ÌýÌýÌýÌýÌýÌýÌýÌýÌý Natural Language Processing
4.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý AI Use Cases and Business Value
4.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý Content Strategy
4.1.1ÌýÌýÌýÌýÌý Project Forecasting & Revenue
4.1.2ÌýÌýÌýÌýÌý Content Production
4.2 Service Strategy
4.2.1 Service Delivery
4.2.2. Marketing & Advertising
4.3 User Experience
4.3.1 Search & Discovery
4.3.2 Immersive Experience
5.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý AI Deployment Strategies
5.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý In House Development
5.2ÌýÌýÌýÌýÌýÌýÌýÌýÌý Third Party Vendor
5.3ÌýÌýÌýÌýÌýÌýÌýÌýÌý Challenges of AI Deployment
6.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý Implications and Recommendations
7.0ÌýÌýÌýÌýÌýÌýÌýÌýÌý Appendix
7.1ÌýÌýÌýÌýÌýÌýÌýÌýÌý Glossary
7.2ÌýÌýÌýÌýÌýÌýÌýÌýÌý Index
List of Figures
Total Average Number of Connected Devices Owned Per BB HH (2010 - 2018)
Smart Speakers with Personal Assistant Ownership (2016 - 2018)
Sling TV’s Personalized User Interface
Total Average Video Consumption by Platform (2015 - 2018)
Concerns about Personal Information Security (Q1/18)
Attitudes on Data Sharing (Q1/18)
Actions to Increase Confidence in Online Services (Q1/18)
Zorroa’s Visual Asset Management Platform
Basic NLP System
Artificial Intelligence in the Connected Entertainment Value Chain
Important Features When Selecting Next Streaming Media Player or Smart TV
Challenges of AI Deployment
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*If Applicable.
