Marketing Energy Programs: Making an Impact

Publication ID:

PAS0616005

Publication Date:

June 17, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Computing & Electronics [2]

IT Outsourcing [3]

IT Services [4]

Description:

Marketing Energy Programs: Making an Impact uses Parks Associates market segmentation and classification schema to more deeply understand the market for consumer energy programs and services. This 360 View Update examines familiarity with energy programs and factors that impact customer participation and also identifies partnership opportunities through existing customer relationships. The research also evaluates marketing channels across segments to provide energy program administrators, product designers, and service providers a good foundation to leverage the most current customer insights into marketing programs

Marketing Energy Programs: Making an Impact

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Table Of Contents:

About the Research

Previous Research

Industry Insight, Key Findings, and Recommendations

Consumer Segmentation & Classification

Segmentation Overview

Insight Through Classification of Energy Consumers

Technology Adoption Segments (Q4/15)

Energy Bill Segments (Q4/15)

Energy Program Priority Segments (Q4/15)

Energy Behavioral Segments (Q4/15)

Energy Saving Actions (Q4/15)

Attitudinal Segments (Q4/15)

Attitudinal Motivation by Pace of Technological Adoption (Q4/15)

Smart Home Segments (Q1/16)

Smart Energy Device Purchase Intention by Smart Home Segment (Q4/15)

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Energy Program Familiarization:

Familiarity with Energy Programs (Q4/15)

Familiarity with Energy Programs by Technological Adoption Segment (Q4/15)

Familiarity with Energy Programs by Energy Bill Segment (Q4/15)

Familiarity with Energy Programs by Energy Segment (Q4/15)

Familiarity with Energy Programs by Energy Behavioral Classifications (Q4/15)

Familiarity with Energy Programs by Attitudinal Segment (Q4/15)

Familiarity with Energy Programs by Smart Home Segment (Q4/15)

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Likelihood to Participate in Energy Programs:

Likelihood of Participating in an Energy Program with Specified Incentives (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Energy Segment (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Technological Adoption Segment (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Energy Bill Segment (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Energy Behavioral Classifications (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Attitudinal Segment (Q4/15)

Likelihood of Participating in an Energy Program with Specified Incentives by Smart Home Segment (Q4/15)

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Delivering Energy Programs Through Partnerships:

Perception of Energy Provider Offering Information on Specified Energy Programs (Q4/15)

Willingness to Trust Energy Program Information by Provider of Information (Q4/15)

Preferred Provider of Day of Use Incentive Payment (Q4/15)

Preferred Provider of Upfront Incentive Payment (Q4/15)

Likelihood of Participating in an Energy Program from Specified Companies (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies

by Technological Adoption Segment (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Bill Segment (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Program Priority (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies

by Energy Behavioral Classification (Q4/15)

Likelihood of Participating in an Energy Program from Specified Companies

by Attitudinal Segment (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies by Smart Home Segment (Q4/15)

Likelihood of Participating in an Energy Program from Specified Types of Companies by Children at Home (Q4/15)

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Energy Program Marketing:

Sources For Learning About Energy Programs (Q4/15)

Sources For Learning About Energy Programs by Technological Adoption Segment (Q4/15)

Sources For Learning About Energy Programs by Energy Bill Segments (Q4/15)

Sources For Learning About Energy Programs by Energy Program Priority (Q4/15)

Sources For Learning About Energy Programs by Energy Behavioral Classification (Q4/15)

Sources For Learning About Energy Programs by Attitudinal Segment (Q4/15)

Sources For Learning About Energy Programs by Smart Home Segment (Q4/15)

Learning About Energy Programs via Specified Print or Electronic Mediums by Age (Q4/15)

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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