Mobile Data Consumption and Preferences

Publication ID:

PAS0616007

Publication Date:

June 17, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Telecom [2]

3G & WiMAX [3]

4G & LTE [4]

Data [5]

Handsets & Devices [6]

Description:

The U.S. mobile service market has become much more competitive over the last three years amidst the growing demand for mobile data services. This 360 View Update analyzes consumer mobile data consumption trends by examining activities on mobile phones and choices between Wi-Fi and cellular networks. It also examines consumer preferences when selecting the next mobile carrier for their mobile communications needs.

Mobile Data Consumption and Preferences

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Table Of Contents:

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Overview of Mobile Data Plans & Consumption:

Use of Smartphone Data Plan (Q3/15)

Use of Shared Mobile Data Plan by Service Provider (2014 - 2015)

Daily Performance of Smartphone Activities by Service Provider - Communication Activities 听(Q3/15)

Daily Performance of Smartphone Activities by Age (Q3/15)

Daily Performance of Smartphone Activities by Children at Home (Q3/15)

Daily Performance of Smartphone Activities by Gender (Q3/15)

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Influence of Mobile Data Plan on Choice of Service Provider:

Important Factors when Choosing Next Mobile Service Provider (Q3/15)

Likelihood to Switch Mobile Service Providers by Data Plan (Q3/15)

Important Factors when Choosing Next Mobile Service Provider by Mobile Data Plan (Q3/15)

Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential (Q3/15)

Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential, cont. 听(Q3/15)

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Appeal of Wi-Fi Mobile Data Services:

Preferred Wi-Fi Mobile Data Plan (Q3/15)

Preferred Wi-Fi Mobile Data Plan by Children at Home (Q3/15)

Preferred Wi-Fi Mobile Data Plan by Gender (Q3/15)

Preferred Wi-Fi Mobile Data Plan by Current Mobile Plan (Q3/15)

Average % of Savings Required to Trigger Trial Interest in Wi-Fi-Based Service by Interest in Wi-Fi-Based Mobile Data Plan (Q3/15)

Reasons for No Interest in Wi-Fi Based Services (Q3/15)

Reasons for No Interest in Wi-Fi Based Services by Current Data Plan Size (Q3/15)

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Mobile Data Use By Plan Type: Light, Moderate, Heavy, and Unlimited:

Current Service Provider by Data Plan Subscriber Segment (Q3/15)

Ownership Length of Current Smartphone by Data Plan Subscriber Segment (Q3/15)

Length of Time Using a Smartphone Before Upgrading by Data Plan Subscriber Segment (Q3/15)

Early Handset Upgrade Program Enrollment by Wireless Service Provider and Data User Segment (Q3/15)

Mobile Phone Service Contract Type by Data Plan Subscriber Segment (Q3/15)

Likelihood of Making Mobile Phone Service Changes by Data Plan Subscriber Segment (Q3/15)

Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment (Q3/15)

Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment, cont. (Q3/15)

Smartphone Activities by Data Plan Subscriber Segment (Q3/15)

% Using Specified Utility/Convenience Mobile App Type by Data Plan Subscriber Segment (Q3/15)

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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