Monetizing Connected Products and Systems

Publication ID:

PAS1214008

Publication Date:

December 1, 2014

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 3,200.00

Industry & Manufacturing [2]

Manufacturers [3]

Description:

Business models for connected devices in the home present a challenge because most consumers will not pay a monthly fee for remote monitoring and control. This report examines the different monetization strategies that can drive revenues for manufacturers and benefits for consumers. In addition, the report reviews revenue opportunities that can be derived from partnerships with different industries that can benefit from data and controls from smart products and services.

Willingness to Subscribe to Smart Energy Service

Table Of Contents:

1.0 Introduction

1.1 Key Questions & Issues Addressed

1.2 Scope

2.0 Evolution of the Smart Home Market

3.0 Monetization Opportunities

3.1 Value-Added Services

3.2 Bundling Value-Added Services

3.3 Price and Volume Expansion

3.4 Product Sales and Commissions

3.5 Expanding into Adjacencies through Whole Product Solutions

3.6 App Sales, Upgrades

3.7 Advertising

3.8 Lead Generation

3.9 Tech Support

3.10 Demand Response

3.11 Customer Loyalty

4.0 Partnerships

4.1 Partners Mitigate Risk

4.2 Differentiation through Partnerships

4.3 Control of Data

4.4 Scaling Partnerships

5.0 Business Motivations of Partners

5.1 Smart Home Service Providers

5.2 Retailers

5.3 Broadband Service Providers

5.4 Security Service Providers

5.5 Smart Product Manufacturers

5.6 Home Insurance Industry

5.7 HVAC Dealers

5.8 Warranty Service Providers

5.9 Home Builders

5.10 Traditional Utilities

5.11 Retail Energy Providers

6.0 Conclusion

7.0 Index

8.0 Notes on Methodology

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List of Figures

Internet of Things

Framework for Evaluating the Smart Home

Appeal of Individual Energy-Related Value-Added Services

Willingness to Subscribe to a Bundled Energy Service

Impact of Smart Thermostats on Overall Product Mix

Smart Features that Provide Price Expansion

Smart Features that Drive Proactive Replacement

In-App Product Sales in Whirlpool App

Likelihood of Using In-App Purchase Capability

App Revenue Generators

Advertising Network Profile: Google AdMob

Options for Waiving Monthly Service Fees

In-app Advertising Strategy Decision Making Process

Mobile Real-time Bidding Advertising Ecosystem

Appeal Tech Support Services

Real Time LMP Price Duration Curves

Profiles of Energy Aggregators

Open APIs Expand Partnerships

Conflicting Business Motivations within the Smart Home

Demand for Security Systems with Home Control by Business Model

HVAC Dealer Business Model

Performance Monitoring Driving Revenue In Adjacent Markets

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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