Privacy and Big Data: Safeguarding Consumers

Publication ID:

PAS0715001

Publication Date:

July 13, 2015

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 3,200.00

Computing & Electronics [2]

Big Data [3]

Description:

High-profile security breaches, combined with the increased hacking risks of that come with smart devices, raise consumer concerns about the privacy and security of their personal information. However, big data and analytics are key tools for success with connected home products and systems. This report evaluates consumer concerns and preferences, assesses the security and privacy issues in the current market, and looks at best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security.

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Privacy and Big Data: Safeguarding Consumers

Report Topics

Consumer concerns for privacy and security
Growth of leading connected devices and connectivity enabling the IoT
Trends impacting vertical industries
The value of big data for business growth and the attendant risks and costs of data breaches
Privacy issues in the current market
Best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security

Table Of Contents:

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach/Sources

2.0 Privacy Concerns and Big Data Opportunities Emerge from IoT Expansion

2.1 Growth in Connected Home Products and Services

2.1.1 Smartphone Forecast (2014-2019)

2.1.2 Smart TV Forecast (2012-2019)

2.1.3 Forecast for Smart Home Controllers (2013-2019)

2.1.4 Networked Medical Devices Forecast (2014-2019)

2.1.5 Connected Fitness Devices Forecast (2014-2019)

2.2 Growth in Connectivity

3.0 The Data Privacy and Security Ecosystem

3.1 Top Ten Threats

3.2 Device Vulnerabilities

4.0 The Risks of Data Retention and Costs of Data Breaches

4.1 Business Operations Risks

4.2 Costs for Companies

5.0 Sources and Value of Big Data

5.1 Consumer Profile Data

5.2 Personally Identifiable Information (PII)

5.3 Media Interaction Data

5.4 Quality of Performance Data

5.5 Payment Card Industry (PCI) Data

5.6 Public Data

5.7 Data Moves the Levers: Creating Value from Big Data

5.7.1 General Business Value Levers

5.7.2 Specific Big Data Levers for the Smart Home Sector

6.0 Consumer Perspectives on Privacy and Big Data

6.1 The Risk and Rewards of Big Data for Consumers

6.1.1 The Risks

6.1.2 The Rewards

6.2 Consumer Privacy and Security Concerns for Connected Devices

7.0 Finding the Sweet Spot

7.1 Privacy as Incidental to the Product versus Essential Feature

7.2 Security as Ancillary versus Core Business Function

7.3 Security as Risk Management versus Business Agility

7.4 Consumer Education versus Consumer Security-Informed UI

7.5 Low Bar versus Best Practices

7.6 Proprietary Concern versus Shared Solutions

7.7 Big Data versus Smart Data

8.0 Appendix

8.1 Glossary

8.2 Index of Companies

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List of Figures

Timeline of Device Adoption

Forecast: Smartphone Unit Sales in U.S.

Forecast: Smartphone Penetration in U.S.

Forecast: Unit Sales of Smart TVs in U.S.

Forecast: Penetration of Smart TVs in U.S. Broadband Households

Forecast: Smart Home Controller Unit Sales in U.S.

Forecast: Smart Home Controller Penetration in U.S.

Forecast: Networked Medical Device Unit Sales in U.S.

Forecast: Connected Fitness Tracker Unit Sales in U.S.

Forecast: Connected Fitness Tracker Penetration in U.S.

Forecast: Global Fixed-Line Broadband Homes

Forecast: Global Mobile Broadband - 4G/LTE Subscribers

Data Privacy and Security Ecosystem

Device Vulnerabilities and Remedies

Building Security in Maturity Model

The New Technology Stack

Smart Home Big Data Levers, Concerns, and Cloud Services

Level of Privacy & Security Concern by Device Category

Privacy or Security Concerns for Smart Home Device Owners versus Non-owners

Leading Privacy and Security Concerns by Device Category

Effectiveness of Privacy Rights to Relieve Concerns

Incremental Impact of Privacy Rights on Concerns

Willingness to Share Data by Owners of Connected CE Devices

Willingness to Share Data by Owners of Fitness Health Devices

Willingness to Share Data by Owners of Smart Entry Devices

Willingness to Share Data for Benefits by Specified Age Groups

Companies Mentioned:

Amazon
Anthem
Arrayent
Facebook
Federal Trade Commission
Google
Home Depot
IBM
Online Trust Alliance
Ponemon Institute
SmartThings
Target

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This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

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