Reasons for Appeal of Health and Fitness Devices

Publication ID:

PAS1214013

Publication Date:

December 1, 2014

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Pharma & Healthcare [2]

Healthcare [3]

IT & eHealth [4]

Description:

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview of adoption trends for smart health devices and the reasons consumers purchase such devices. It then analyzes how purchase drivers differ between consumers and which segments are most influenced by each driver.

Doctor Recommendation as Health Device Driver, based on Insurance Type

Table Of Contents:

About the Research

Previous Research

360 View: Health Devices and Services for Connected Consumers (Q3/14)

Wearable Computing: Fitness and Health in Style (Q3/14)

Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Living Independently at Home: Second Edition (Q1/14)

Networked Medical Devices: Innovations and Business Models (Q4/13)

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Key Findings

Recommendations

Overview of Smart Health Device Adoption and Purchase Drivers:

Connected Health Device Adoption and Purchase Intentions (Q2/14)

Adoption of Connected Health Devices (2013 - 2014)

Digital Pedometer/Fitness Tracker Brand Adoption (2013 - 2014)

Connected Health Devices: Purchase Motivations (Q2/14)

Connected Health Devices: Purchase Motivations, cont. (Q2/14)

Key Health Device Drivers (Q2/14)

Health Drivers by Age (Q2/14)

Health Device Driver by Gender (Q2/14)

Data Tracking as Health Device Driver by Attitudes Toward New Technologies (Q2/14)

Healthy Lifestyle as Health Device Driver by Attitude Towards Environmentalism (Q2/14)

Doctor Recommendations as Health Device Driver by Worry Over Daily Demands (Q2/14)

Desire to Lose Weight as Health Device Driver by Body Mass Index (Q2/14)

Health Device Driver by Chronic Health Condition (Q2/14)

Health Device Driver and Primary Care Doctor (Q2/14)

Doctor Recommendations as Health Device Driver by Health Insurance (Q2/14)

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Health Habits and Segmentation:

Average Frequency of Participation in Wellness Activities (Q2/14)

Health Conditions (Q2/14)

Health Segments (Q2/14)

Segment Descriptions

Connected Health Device Adoption by Health Segments (Q2/14)

Motivations to Buy Digital Weight Scale by Health Segments (Q2/14)

Motivations to Buy Digital Pedometers by Health Segments (Q2/14)

Motivations to Buy Sleep Quality Monitors by Health Segments (Q2/14)

Motivations to Buy a Sports Watch by Health Segments (Q2/14)

Motivations to Buy a Pill Box by Health Segments (Q2/14)

Motivations to Buy a GPS Watch by Health Segments (Q2/14)

Motivations to Buy Exercise Equipment by Health Segments (Q2/14)

Motivations to Buy a Glucometer by Health Segments (Q2/14)

Motivations to Buy a Blood Pressure Cuff by Health Segments (Q2/14)

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Additional Research from Parks Associates

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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