Subscriptions and Churn in OTT Video Services

Publication ID:

PAS0616004

Publication Date:

June 17, 2016

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 5,000.00

Media [2]

Broadcasting & Cable [3]

Television Broadcasting [4]

Description:

Subscriptions and Churn in OTT Video Services analyzes the current subscription OTT video market in the U.S. as established players attempt to maintain market share and new players seek to gain customers.

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This analysis identifies methods of acquisition for customers, measures decision factors influencing subscription cancellation, and provides demographic analysis on cancellation decisions.

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Subscriptions and Churn in OTT Video Services

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Table Of Contents:

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Adoption of OTT Video Services:

% of U.S. BB HHs Paying for OTT Subscription (2013 - 2015)

OTT Video Service Subscriptions (Q4/15)

OTT Video Service Subscriptions: Netflix, Hulu, and Amazon Prime Instant Video (2013-2015)

OTT Video Service Subscriptions: CBS All Access, HBO NOW, and Showtime (2015)

Sports OTT Video Service Subscriptions (Q4/15)

Recent Use of OTT Services (Q4/15)

Most Commonly Used Device to Access Specified OTT Services (Q4/15)

Most Commonly Used Device to Access Specified OTT Services, cont. (Q4/15)

Method of Signing Up for a Subscription to Specified OTT Services (Q4/15)

Method of Signing Up for a Subscription to Specified Sports OTT Services (Q4/15)

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Churn Among OTT Services:

Subscribers Canceling OTT Service as % of Current Subscriber Base by Age (Q4/15)

Subscribers Canceling OTT Service as % of Current Subscriber Base (2015)

Reasons for Canceling an OTT Service (Q4/15)

Reasons for Canceling an OTT Service, cont. (Q4/15)

Likelihood of Canceling OTT Service (Q4/15)

Likelihood of Canceling Sports OTT Service (Q4/15)

Likelihood of Canceling OTT Services by Children at Home (Q4/15)

Likelihood of Canceling Hulu (Basic Subscription Tier) by Age (Q4/15)

Reasons for Planning to Cancel an OTT Service by Gender (Q4/15)

Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Marital Status (Q4/15)

Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Income (Q4/15)

Reasons for Planning to Cancel an OTT Service by Housing Type: Only Intended to Subscribe for a Short Time (Q4/15)

Reasons for Planning to Cancel an OTT Service to Save Money by Home Ownership (Q4/15)

Companies Mentioned:

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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