TV Services: Pay TV in a Data-Driven World

Publication ID:

PAS0818001

Publication Date:

August 22, 2018

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 3,500.00

Consumer & Retail [2]

Consumer Electronics [3]

Televisions [4]

Description:

Pay-TV providers are increasingly facing online challengers that have extensive expertise in using data to define and drive their businesses as well as user experiences. Big data is the new field for competition, and developing more strategic methods to leverage collected data to improve services and revenues is critical for the pay-TV industry. This report focuses on the impact of big data on the pay-TV industry, both today and in the future, including profiles of major players.

TV Services: Pay TV in a Data-Driven World

Table Of Contents:

1.0听听听 Report Summary

1.1听 Purpose of Report

1.2听 Key Burning Questions Addressed by This Research

1.3听 Research Approach/Sources

2.0听听听 The State of Pay TV

3.0听听听 Pay TV and Data Use

3.1听 Comparing Traditional and New Generation Use of Data

3.2听 Regulation

4.0听听听 The Value of Data in Pay TV

4.1听 Types of Data

4.2听 Quantifying Data鈥檚 Value

4.2.1听听听听 Utility

4.2.2听听听听 Cost

4.2.3听听听听 Impact

5.0听听听 Consumer Attitudes about Data Use

6.0听听听 Data Trends and Opportunities in Pay TV

6.1听 Advertising

6.2听 Content-Related Decisions

6.3听 User Experience and Feature Design

6.4听 Use of Artificial Intelligence/Machine Learning

7.0听听听 Global Forecast of Pay-TV Subscriptions

8.0听听听 Implications

8.1听 Pay-TV Providers

8.2听 Cable Networks/Content Producers

8.3听 Technology Vendors

9.0听听听 Appendix

9.1听 Glossary

9.2听 Index

9.3听 Image Sources

List of Figures
Number of Available U.S. OTT Video Services, 2013-2018
Reason for Being a Pay-TV Service Detractor
Internal Perception and Use of Data: Traditional vs. New Generation Companies
Advantages and Challenges in Use of Data: Traditional vs. New Generation Companies
Summary Details of the Cable Communications Policy Act of 1984
Impact of Provider Actions on Consumer Confidence in Data Use
Consumer Perception of Data Protection
Consumer Perception of Data Value
Consumer Willingness to Share Data for Specific Uses
Perceptions Among Data-Sensitive Consumers
Perceptions Among Non-Data-Sensitive Consumers
Addressable Advertising Activity Among MVPDs
Share of Video Consumption on a Television
TV Services Forecast Methodology
Global Forecast: Pay-TV Subscriptions by Region (2017-2023)
Global Forecast: Pay-TV Subscriptions by Type (2017-2023)

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This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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