Video Consumption by Language Groups

Publication ID:

PAS0317009

Publication Date:

March 15, 2017

Pages:

Publisher:

Parks Associates

Countries:

Global [1]

USD 6,500.00

Media [2]

Broadcasting & Cable [3]

Home Video & Video-on-Demand (VoD) [4]

Description:

Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. The research compares video habits and expenditures of these demographic groups against habits and spending among all broadband households and provides perspective on the similarities and differences between language and ethnic groups. The research provides recommendations for service operators and video content providers for targeting these particular markets as the market faces an increasingly diverse audience.

Table Of Contents:

Service Adoption & Subscription

Pay-TV Subscription by Language/Ethnicity (Q3/16)

Pay-TV Service Features by Language/Ethnicity (Q3/16)

Premium Pay-TV Features by Language/Ethnicity (Q3/16)

Bundled Service Subscription by Language/Ethnicity (Q3/16)

Cord Cutters and Cord Shavers by Language/Ethnicity (Q3/16)

Attitudes Toward Pay-TV Service by Language/Ethnicity (Q3/16)

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Video Habits

Overall Adoption of Connected In-Home Entertainment Devices by Language/Ethnicity (Q3/16)

Adoption of Specified Connected In-Home Entertainment Devices by Language/Ethnicity (Q3/16)

Use of Internet Video by Language/Ethnicity (Q3/16)

Use of Specified Devices to Watch Internet Video by Language/Ethnicity (Q3/16)

Frequency of Watching Video on a TV Set by Language/Ethnicity (Q3/16)

Frequency of Watching Video on a Computer by Language/Ethnicity (Q3/16)

Frequency of Watching Video on a Tablet by Language/Ethnicity (Q3/16)

Frequency of Watching Video on a Smartphone by Language/Ethnicity (Q3/16)

Average Number of Days Watching Video on Specified Devices by Language/Ethnicity (Q3/16)

Average Weekly Video Consumption on a TV Set by Language/Ethnicity (Q3/16)

Average Weekly Video Consumption on a Computer by Language/Ethnicity (Q3/16)

Average Internet Video Consumption on Smartphones or Tablets by Language/Ethnicity (Q3/16)

Watching Movies & TV as a Top 3 Leisure Activity by Language/Ethnicity (Q3/16)

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Video Expenditure

Standalone Pay-TV Service ARPU by Language/Ethnicity (Q3/16)

Average Monthly Expenditure on Media Types by Language/Ethnicity (Q3/16)

Breakdown of Video Consumption vs. Expenditure (2014 - 2016)

Breakdown of Video Consumption & Expenditure by Language/Ethnicity (Q3/16)

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

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Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

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