
Hygiene refers to set of practices perceived by community to be associated with preservation of healthy living. Hygiene practices are used as preventive measures which leads to significant reduction in incidence and transmission of diseases. Personal hygiene is one of the mechanisms used for ensuring cleanliness of one’s body and clothes to and healthy well-being. It can be aptly described as the principle of maintaining cleanliness and grooming of external body. It can be broadly segmented into antiperspirants and deodorants, bath and shower products, oral care and others.
Global personal hygiene market is expected to trend on upward trajectory in the upcoming years. Growth of the market is attributed to rising consumer disposable income, increasing focus on beauty and grooming, growing health consciousness and rise in awareness programs. However, the market faces several challenges due to lack of awareness of personal hygiene especially in low income countries, maturity of products and economic downturn.
The report “Global Personal Hygiene Market [By Region – North America (The US & Canada), Europe (Germany, France, the UK & Spain) & Asia Pacific (Japan, China & India)] Market Outlook 2025” provides in-depth analysis of the current scenario, detailed market outlook of the global personal hygiene market with market analysis done across major nations. Future forecasts of personal hygiene market overall and across various regional markets has been provided in the report till 2025. Furthermore, major industry players have been prudently analyzed in the competitive landscape section of the report in order to provide key comparative insights.
Major industry players operating in the global personal hygiene market include Unilever N.V., Colgate-Palmolive Company, Beiersdorf AG, The Proctor & Gamble Co (P&G), Johnson & Johnson, Reckitt Benckiser Group, among others. These players are profiled herein based on attributes such as business overview, product segments and financial analysis. It also compiles performance comparison of aforementioned companies and other leading companies in the segment based on various parameters in the competitive landscape section. In totality, the report provides detailed market analysis, with relevant forecasted data supported by key market dynamics. This information will be helpful in evaluating opportunities in global personal hygiene market.
Hygiene refers to set of practices perceived by community to be associated with preservation of healthy living. Hygiene practices are used as preventive measures which leads to significant reduction in incidence and transmission of diseases. Personal hygiene is one of the mechanisms used for ensuring cleanliness of one’s body and clothes to and healthy well-being. It can be aptly described as the principle of maintaining cleanliness and grooming of external body. It can be broadly segmented into antiperspirants and deodorants, bath and shower products, oral care and others.
Global personal hygiene market is expected to trend on upward trajectory in the upcoming years. Growth of the market is attributed to rising consumer disposable income, increasing focus on beauty and grooming, growing health consciousness and rise in awareness programs. However, the market faces several challenges due to lack of awareness of personal hygiene especially in low income countries, maturity of products and economic downturn.
The report “Global Personal Hygiene Market [By Region – North America (The US & Canada), Europe (Germany, France, the UK & Spain) & Asia Pacific (Japan, China & India)] Market Outlook 2025” provides in-depth analysis of the current scenario, detailed market outlook of the global personal hygiene market with market analysis done across major nations. Future forecasts of personal hygiene market overall and across various regional markets has been provided in the report till 2025. Furthermore, major industry players have been prudently analyzed in the competitive landscape section of the report in order to provide key comparative insights.
Major industry players operating in the global personal hygiene market include Unilever N.V., Colgate-Palmolive Company, Beiersdorf AG, The Proctor & Gamble Co (P&G), Johnson & Johnson, Reckitt Benckiser Group, among others. These players are profiled herein based on attributes such as business overview, product segments and financial analysis. It also compiles performance comparison of aforementioned companies and other leading companies in the segment based on various parameters in the competitive landscape section. In totality, the report provides detailed market analysis, with relevant forecasted data supported by key market dynamics. This information will be helpful in evaluating opportunities in global personal hygiene market.
1. Executive Summary
2. Research Methodology
3. Personal Hygiene
3.1 Overview
3.2 Categories
3.2.1 Antiperspirants & Deodorants
3.2.2 Bath and Shower Products
3.2.3 Oral Care
3.2.4 Others
4. Market Analysis
4.1 Market Sizing (Actual & Forecasted)
4.1.1 Market Size by Value (Actual & Forecasted)
4.1.2 Market Size by Volume (Actual & Forecasted)
4.2 Market Share Analysis
4.2.1 Market Share by Category
4.2.2 Market Share by Distribution Channel
4.2.3 Market Share by Region
5. Regional Analysis
5.1 Europe
5.1.1 Market Analysis
5.1.1.1 Market Size by Value (Actual & Forecasted)
5.2.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.1.2 Germany
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.1.3 The UK
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.1.4 Spain
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.1.5 France
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.2 North America
5.2.1 Market Analysis
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.2.2 The US
5.2.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.2.3 Canada
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.3 Asia Pacific
5.2.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.3.1 China
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.3.2 Japan
5.1.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
5.3.3 India
5.2.2.1 Market Size by Value (Actual & Forecasted)
5.2.2.2 Market Size by Volume (Actual & Forecasted)
5.2.2.3 Market Share by Category
5.2.2.4 Market Share by Distribution Channel
6. Porter’s Five Forces Analysis
6.1 Power of Buyers
6.2 Power of Suppliers
6.3 Potential of New Entrants
6.4 Threat of Substitute Products
6.5 Degree of Rivalry
7. Market Dynamics
7.1 Industry Trends & Development
7.1.1 Increasing Demand for Organic Products
7.1.2 Product Innovation
7.2 Growth Drivers
7.2.1 Rising Consumer Disposable Income
7.2.2 Increasing Focus on Beauty & Grooming
7.2.3 Growing Health Consciousness
7.2.4 Awareness Programs
7.3 Challenges
7.3.1 Lack of Awareness in LICs
7.3.2 Maturity of Products
7.3.3 Economic Downturn
8. Competitive Landscape
8.1 Market Share by Company
8.1.1 Global
8.1.2 Asia Pacific
8.1.2.1 China
8.1.2.2 Japan
8.1.2.3 India
8.1.3 Europe
8.1.3.1 The UK
8.1.3.2 Spain
8.1.3.3 Germany
8.1.3.4 France
8.1.4 North America
8.1.4.1 The US
8.1.4.2 Canada
8.2 Comparative Analysis
8.2.1 Financial Analysis
8.2.2 Product Portfolio
9. Company Profiling
9.1 Unilever N.V.
9.2 Colgate-Palmolive Company
9.3 Beiersdorf AG
9.4 The Proctor & Gamble Co (P&G)
9.5 Johnson & Johnson
9.7 Reckitt Benckiser Group
List of Tables
Table 1: Global Personal Hygiene Product Manufacturers Financial Analysis (FY2018)
Table 2: Global Personal Hygiene Products Manufacturers Revenue Comparison (FY2016-18)
List of Figures
Figure 1: Rockville Research – Research Methodology
Figure 2: Global Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 3: Global Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 4: Global Personal Hygiene Market Share by Category (2019E)
Figure 5: Global Personal Hygiene Market Share by Distribution Channel (2018)
Figure 6: Global Personal Hygiene Market Share by Region (2019E)
Figure 7: Europe Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 8: The US Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 9: The US Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 10: The US Personal Hygiene Market Share by Category (2018)
Figure 11: The US Personal Hygiene Market Share by Distribution Channel (2018)
Figure 12: Germany Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 13: Germany Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 14: Germany Personal Hygiene Market Share by Category (2018)
Figure 15: Germany Personal Hygiene Market Share by Distribution Channel (2018)
Figure 16: The UK Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 17: The UK Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 18: The UK Personal Hygiene Market Share by Category (2018)
Figure 19: The UK Personal Hygiene Market Share by Distribution Channel (2018)
Figure 20: Spain Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 21: Spain Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 22: Spain Personal Hygiene Market Share by Category (2018)
Figure 23: Spain Personal Hygiene Market Share by Distribution Channel (2018)
Figure 24: France Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 25: France Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 26: France Personal Hygiene Market Share by Category (2018)
Figure 27: France Personal Hygiene Market Share by Distribution Channel (2018)
Figure 28: North America Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 29: North America Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 30: North America Personal Hygiene Market Share by Category (2018)
Figure 31: North America Personal Hygiene Market Share by Distribution Channel (2018)
Figure 32: The US Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 33: The US Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 34: The US Personal Hygiene Market Share by Category (2018)
Figure 35: The US Personal Hygiene Market Share by Distribution Channel (2018)
Figure 36: Canada Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 37: Canada Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 38: Canada Personal Hygiene Market Share by Category (2018)
Figure 39: Canada Personal Hygiene Market Share by Distribution Channel (2018)
Figure 40: Asia Pacific Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 41: Asia Pacific Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 42: Asia Pacific Personal Hygiene Market Share by Category (2018)
Figure 43: Asia Pacific Personal Hygiene Market Share by Distribution Channel (2018)
Figure 44: China Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 45: China Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 46: China Personal Hygiene Market Share by Category (2018)
Figure 47: China Personal Hygiene Market Share by Distribution Channel (2018)
Figure 48: Japan Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 49: Japan Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 50: Japan Personal Hygiene Market Share by Category (2018)
Figure 51: Japan Personal Hygiene Market Share by Distribution Channel (2018)
Figure 52: India Personal Hygiene Market Size by Value, 2014-25E (US$ Billions)
Figure 53: India Personal Hygiene Market Size by Volume, 2014-25E (Million Units)
Figure 54: India Personal Hygiene Market Share by Category (2018)
Figure 55: India Personal Hygiene Market Share by Distribution Channel (2018)
Figure 56: Global Disposable Income, 2012-18 (US$)
Figure 58: Global Personal Hygiene Market Share by Companies (2018)
Figure 59: Asia Pacific Personal Hygiene Market Share by Companies (2018)
Figure 60: China Personal Hygiene Market Share by Companies (2018)
Figure 61: Japan Personal Hygiene Market Share by Companies (2018)
Figure 62: India Personal Hygiene Market Share by Companies (2018)
Figure 63: Europe Personal Hygiene Market Share by Companies (2018)
Figure 64: The UK Personal Hygiene Market Share by Companies (2018)
Figure 65: Spain Personal Hygiene Market Share by Companies (2018)
Figure 66: Germany Personal Hygiene Market Share by Companies (2018)
Figure 67: France Personal Hygiene Market Share by Companies (2018)
Figure 68: North America Personal Hygiene Market Share by Companies (2018)
Figure 69: The US Personal Hygiene Market Share by Companies (2018)
Figure 69: Canada Personal Hygiene Market Share by Companies (2018)
Figure 70: Global Personal Hygiene Products Manufacturers Product Portfolio Comparison (2018)
Figure 71: Unilever N.V. Revenue by Products (FY2018)
Figure 72: Unilever N.V. Net Sales, FY2015-FY2018 (US$ Millions)
Figure 73: Colgate-Palmolive Company Revenue by Products (FY2018)
Figure 74: Colgate-Palmolive Company Net Sales, FY2015-FY2018 (US$ Millions)
Figure 75: Beiersdorf AG Company Revenue by Products (FY2018)
Figure 76: Beiersdorf AG Company Net Sales, FY2015-FY2018 (US$ Millions)
Figure 77: Beiersdorf AG Company Revenue by Products (FY2018)
Figure 78: Beiersdorf AG Company Net Sales, FY2015-FY2018 (US$ Millions)
Figure 79: Beiersdorf AG Company Revenue by Products (FY2018)
Figure 80: Beiersdorf AG Company Net Sales, FY2015-FY2018 (US$ Millions)
Figure 81: Beiersdorf AG Company Revenue by Products (FY2018)
Figure 82: Beiersdorf AG Company Net Sales, FY2015-FY2018 (US$ Millions)
1. Unilever N.V.
2. Colgate-Palmolive Company
3. Beiersdorf AG
4. The Proctor & Gamble Co (P&G)
5. Johnson & Johnson
6. Reckitt Benckiser Group
*If Applicable.
